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Pestec   By  Me, Grant Cuthbert HEED BOI 2K9
What Does Pestec stand for? <ul><li>P olitical Factors </li></ul><ul><li>E conomical Factors </li></ul><ul><li>S ocial Fac...
Political Factors <ul><li>This includes: </li></ul><ul><ul><ul><ul><ul><li>Laws </li></ul></ul></ul></ul></ul><ul><ul><ul>...
Economical Factors <ul><li>This is such thing as;  </li></ul><ul><ul><ul><ul><ul><li>Inflation  </li></ul></ul></ul></ul><...
Social Factors <ul><li>Social Factors include the demographic and cultural aspects of macroenviroment. These factors affec...
Technological Factors <ul><li>This will include Automation and E-commerce. </li></ul><ul><li>Automation is a big factor wi...
Environmental Factors <ul><li>This will deal with Green House Issues. </li></ul><ul><ul><li>This may include the issue wit...
Competitive Factors <ul><li>Usually this deals with Price Wars and Imitations. </li></ul><ul><ul><li>A great example of th...
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PESTEC

  1. 1. Pestec By Me, Grant Cuthbert HEED BOI 2K9
  2. 2. What Does Pestec stand for? <ul><li>P olitical Factors </li></ul><ul><li>E conomical Factors </li></ul><ul><li>S ocial Factors </li></ul><ul><li>T echnological Factors </li></ul><ul><li>E nvironmental Factors </li></ul><ul><li>C ompetitive Factors </li></ul>
  3. 3. Political Factors <ul><li>This includes: </li></ul><ul><ul><ul><ul><ul><li>Laws </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Regulations </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Rules </li></ul></ul></ul></ul></ul>A great example of a Political Factor is the smoking ban as it affected Bars and Pubs
  4. 4. Economical Factors <ul><li>This is such thing as; </li></ul><ul><ul><ul><ul><ul><li>Inflation </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Interest rates. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Exchange Rates </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Economical Growth </li></ul></ul></ul></ul></ul><ul><li>The best example of this is the recession which is happening just now as many companies are suffering. They are having to find ways to cut costs and the way many companies are going is making people redundant. </li></ul><ul><li>Also the exchange rates are a big problem at the moment as £1 = 1.07 Euro. Which means when people are on holiday such as MAGALUFF, things will be dearer. </li></ul>
  5. 5. Social Factors <ul><li>Social Factors include the demographic and cultural aspects of macroenviroment. These factors affect customer needs and the size of the potential markets. Some Social Factors include; </li></ul><ul><ul><ul><ul><li>Health Consciousness </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Population Growth Rate </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Age Distribution </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Career Attitudes </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Emphasis on Safety </li></ul></ul></ul></ul>
  6. 6. Technological Factors <ul><li>This will include Automation and E-commerce. </li></ul><ul><li>Automation is a big factor within manufacturing cars as it cuts cost as you do not need people to make the cars, machines perform all the work. </li></ul><ul><li>E-commerce is online buying, such as e-bay or just buying clothes from River Island. </li></ul>
  7. 7. Environmental Factors <ul><li>This will deal with Green House Issues. </li></ul><ul><ul><li>This may include the issue with old refrigerators and deodorant cans, having CFC gases in them. </li></ul></ul>
  8. 8. Competitive Factors <ul><li>Usually this deals with Price Wars and Imitations. </li></ul><ul><ul><li>A great example of this is Asda as when they decrease there prices, it forces all big supermarkets to lower there prices too. </li></ul></ul>
  9. 9. Thanks For Listening

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