KFC

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KFC

  1. 1. KFC
  2. 2. History <ul><li>9/9/1890 Harland Sanders is born just outside Henryville, Indiana </li></ul><ul><li>1937 The Sanders Court & Café adds a motel and expands the restaurant to 142 seats. </li></ul><ul><li>1966 The Kentucky Fried Chicken Corporation goes public . </li></ul><ul><li>12/16/1980 Colonel Harland Sanders, who came to symbolize quality in the food industry, dies after being stricken with leukemia. Flags on all Kentucky state buildings fly at half-staff for four days . </li></ul><ul><li>2007 KFC proudly introduces a new recipe that keeps the Colonel's 11 herbs and spices and finger-lickin' flavor, but contains Zero Grams of Trans Fat per serving thanks to new cooking oil. </li></ul>
  3. 3. Size of KFC Worldwide <ul><ul><li>KFC has more than 11,000 restaurants in more than 80 countries and territories around the world. And in quite a few U.S. cities. </li></ul></ul><ul><li>KFC is teaming up with sister restaurants, A&W, All-American Food™, Long John Silver's, Taco Bell and Pizza Hut, selling products from the popular chains in one convenient location . </li></ul><ul><li>KFC is part of Yum! Brands, Inc., which is the world's largest restaurant system with over 32,500 KFC, A&W All-American Food™,Taco Bell, Long John Silver's and Pizza Hut restaurants in more than 100 countries and territories. </li></ul>
  4. 4. Marketing <ul><li>Promotion </li></ul><ul><li>The use tv commercials advertising New meals </li></ul><ul><li>They advertise in posters in bus shelters, phone boxes. </li></ul><ul><li>Pop-ups on internet </li></ul><ul><li>Product </li></ul><ul><li>Real white breast chicken </li></ul><ul><li>Side orders </li></ul><ul><li>Ice cream </li></ul><ul><li>Kids meals </li></ul><ul><li>Buckets </li></ul><ul><li>Price </li></ul><ul><li>Standard value meals </li></ul><ul><li>Meal deals </li></ul><ul><li>Place </li></ul><ul><li>There are over 35 kfc’s in scotland </li></ul>
  5. 5. Finance <ul><li>Profit after taxation $132,224 </li></ul><ul><li>In the British franchises minimum hours is 16 and the minimum wage is £4.25 per hour. </li></ul>
  6. 6. Future Prospects <ul><li>KFC should go in the same direction as Mc Donalds by going down the Healthier Menu. </li></ul>

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