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Failed Products


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A look at some famous products that failed spectacularly.

Published in: Business, Technology
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Failed Products

  1. 1. Failed Products
  2. 2. <ul><li>For every iPod and Toyota Corolla there have been disasters that have crushed firms. </li></ul><ul><li>Many of the most famous failures have been in the car industry or electronics arena. </li></ul><ul><li>There are always reasons for failures, and many of them have been due to the ego or ignorance of the company not listening to the market. </li></ul><ul><li>Here are some of the most famous or infamous…. </li></ul>
  3. 3. Sinclair C5
  4. 4. Ford Edsel
  5. 5. Betamax Video
  6. 6. DeLorean
  7. 7. New Coke
  8. 8. McDonald’s Arch Deluxe
  9. 9. Reasons for Failures <ul><li>Lack of Customer Sales </li></ul><ul><li>High competition </li></ul><ul><li>High R&D costs </li></ul><ul><li>Poor Word of Mouth </li></ul><ul><li>Short product life cycle </li></ul><ul><li>Being too late to market </li></ul><ul><li>Easy to copy and imitate (having no USP) </li></ul>