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The 3 Most Common SEO Mistakes

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A very quick look at the 3 SEO mistakes we see the most, regarding keyword choice, on-page keyword use, and link building.

As presented at Think Digital Cardiff, 11/11/11.

Published in: Technology, Design
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The 3 Most Common SEO Mistakes

  1. 1. THINK DIGITAL CARDIFF November 2011
  2. 2. WHAT IS SEO?
  3. 3. WHAT IS SEO?Increasing exposure in the search results
  4. 4. WHAT IS SEO?Increasing exposure in the search results Pushing your site to the top of Google
  5. 5. WHAT IS SEO?Increasing exposure in the search results Pushing your site to the top of Google As well as your blog, social profiles, press releases, articles, videos, etc.
  6. 6. THE ‘ORGANIC’ RESULTS
  7. 7. WHY DO SEO?
  8. 8. WHY DO SEO?Traffic on websites means...
  9. 9. WHY DO SEO?Traffic on websites means... Greater brand exposure
  10. 10. WHY DO SEO?Traffic on websites means... Greater brand exposure More enquiries
  11. 11. WHY DO SEO?Traffic on websites means... Greater brand exposure More enquiries And more sales
  12. 12. WHY SME’S DO SEO?
  13. 13. WHY SME’S DO SEO? SEO is an industry leveller
  14. 14. WHY SME’S DO SEO? SEO is an industry levellerYou can compete internationally in competitive markets and win
  15. 15. WHY SME’S DO SEO? SEO is an industry levellerYou can compete internationally in competitive markets and win So long as you do it right...
  16. 16. SEO MISTAKE 1
  17. 17. SEO MISTAKE 1Choosing the wrong keywords
  18. 18. CHOOSING KEYWORDS
  19. 19. CHOOSING KEYWORDSAssumption is the enemy of SEO
  20. 20. CHOOSING KEYWORDSAssumption is the enemy of SEOSo, use the Google Keyword Tool
  21. 21. CHOOSING KEYWORDSAssumption is the enemy of SEOSo, use the Google Keyword Tool (it’s free and easy to use)
  22. 22. CHOOSING KEYWORDS
  23. 23. CHOOSING KEYWORDS Look at ‘exact’ match keywords
  24. 24. CHOOSING KEYWORDS Look at ‘exact’ match keywordsCompare volume with competition - find gaps in the market
  25. 25. CHOOSING KEYWORDS Look at ‘exact’ match keywordsCompare volume with competition - find gaps in the market Mix quick-wins with long-term goals
  26. 26. SEO MISTAKE 2
  27. 27. SEO MISTAKE 2 Poor keyword focus
  28. 28. SEO COPYWRITING
  29. 29. SEO COPYWRITINGGoogle ranks webpages, not websites
  30. 30. SEO COPYWRITINGGoogle ranks webpages, not websites 1-2 phrases per page
  31. 31. SEO COPYWRITINGGoogle ranks webpages, not websites 1-2 phrases per pageIn your title, meta data, heading, sub- heading, alt tag, body copy, etc...
  32. 32. SEO COPYWRITING
  33. 33. SEO MISTAKE 3
  34. 34. SEO MISTAKE 3Sitting back and waiting for the sales
  35. 35. LINK BUILDING
  36. 36. LINK BUILDINGYour site needs in-bound links
  37. 37. LINK BUILDINGYour site needs in-bound linksGoogle is a popularity contest
  38. 38. LINK BUILDINGYour site needs in-bound linksGoogle is a popularity contest Many ways to get links...
  39. 39. LINKS AVAILABLE
  40. 40. SO...
  41. 41. SO...Choose your keywords carefully
  42. 42. SO...Choose your keywords carefully Optimise your pages properly
  43. 43. SO... Choose your keywords carefully Optimise your pages properlyBuild lots of links from external sites
  44. 44. ANY QUESTIONS?
  45. 45. ANY QUESTIONS? Visit: LibertyMarketing.co.uk Connect:uk.LinkedIn.com/in/MrGarethMorgan Follow: @LibertySEOs

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