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Shopping em presentation

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Shopping em presentation

  1. 1. Writing Skills All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  2. 2. Shopping – The Shift, the Craze and the Card All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  3. 3. Let me tell you a story…… All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  4. 4. Bazaars Bazaar’s are found It means ‘Market’. all over the world. They are being replaced byIt is a place where a hypermarkets, super variety of goods markets, shopping are found. malls, et al. All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  5. 5. Shopping Malls• These are modern Bazaars.• Their the new place to hangout, chill and relax.• These house everything one might need from restaurants to popular brands to bookshops. All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  6. 6. Leisure > NeedShopping today is done more for leisure thanbecause it is needed.Malls attract the public.As people hang out in malls, they window-shop. Window-shopping attracts them to return to shops and makepurchases.Most people spend their weekends at malls now. Cineplexeshave come up in malls further adding to this.This has resulted in a lot of modernism to the ‘bazaar’concept.Instead of going to parks and doing outdoor recreationalactivities, people prefer spending time in the mall. All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  7. 7. Hangout Places in Malls Mall with an amusement park.• Coffee Shops• Cafes• Lounges All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  8. 8. Haven’t we all? All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  9. 9. Instead of this……. We do this…. See the shift? All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  10. 10. And sometimes, it’s not even cheaper! All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  11. 11. It’s a girl, guy thing!The experiment: All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  12. 12. It’s a girl, guy thing!The Results:• Men claim that the difference lies in being goal oriented in comparison to being process oriented.• Shopping itself is not a “girl thing”, however, there is an important gender difference in the way people shop.• No more stereotypes.• Guys have started rewarding themselves. All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  13. 13. The Feeling!• The feeling of buying something new is truly a special one that cannot be easily replaced.• Just like any other addiction, shopping fills a void. All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  14. 14. Brand Loyalty The extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespectiveof the marketing pressure generated by the competing brands. All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  15. 15. Brand Loyalty All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  16. 16. Brand Consciousness Extent to which a brand is recognized by potential customers, and is correctly associated with a particularproduct. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or years of a products introduction. All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  17. 17. Brand Consciousness All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  18. 18. MALLS OVER MARKETS All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  19. 19. Reasons• Malls offer all brands under one roof and not only is this convenient for consumers, but brand loyalists prefer malls since they get easy access to the brands of their choice.• In markets however only the rip offs of brands are available. And loyalists obviously have a issue with rip offs and prefer malls over markets. All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  20. 20. The futureOnline Shopping• People prefer online shopping to conventional shopping methods• Convenience• Better prices• Variety• No crowds• Fewer expenses• Comparison of prices• Send gifts All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  21. 21. MistakesSlide 4: ‘Bazaar’s’ – Should be ‘Bazaars’.Slide 6: ‘Their’ – Should be ‘They are’.Slide 19: ‘a issue’ – Should be ‘an* issue’.Slide 21: ‘Lets’ – Should be ‘Let us’. All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
  22. 22. Thank You.Lets now take a walk down brigade road. All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©

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