Music Business Diploma
Sending out Demo’s
MSIT TAFE WEEK 4
Sending demo’s/music to
Press, Radio, Networks
• Ongoing Activity: Will need $ for postage, or do it digital!
• How to Send: Do Your Research Compile a list of labels who might be interested in hearing it. Sending your hip hop demo to an indie rock label is a
waste of time and money. What bands do you like? What labels are they on? What labels deal with the kind of music you play? Spend some time
online researching artists you consider to be similar to yourself and the labels that work with them. that way, your demo will land in the hands of
people who "get" what you're doing.
• Learn Demo Policies: Make sure the CD is MARKED not just the case!, Don’t add glitter/fancy stuff. Keep it professional…the music will do the talking!
Unsolicited material? Stolen songs.
• Acceptable demo formats (CD, mp3 clips), Demo mailing address, Is there a specific demo (A&R) rep to whom you should address your
package?, Follow up rules - OK to call? OK to email? Keep it short/Sweet- Make their job easy.
• A short demo. Go for two to three of your best songs. Anything longer won't get listened to.
• Your demo should be clearly labeled with your name and email address (NOT your number - you're more likely to get a response via email).
• SHORT band bio. Keep it on subject and to the point. 100-200 words max with photo and all band contact details.
• Follow Up: One month after email/call. Don’t harass them. Ask for feedback. Asking never hurts!
• Keep in Touch. When you do hear "no" from a label, that doesn't mean you have to scratch them off your list. Include labels you like on your
emailing list, with their permission, to let them know what is happening with your band, and if you record a new round of songs, it is perfectly fine to
send a new demo to a label that has rejected you in the past. If you're playing a show in the town in which a particular label is based, invite them to
the show. Getting people to know your name is half the battle.
• Don’t worry about the quality of the recording, they’ll get the idea.
• Have a professional presentation. Spelling, grammar, that you know how the industry works. Maybe do something that stands out, but NO
• Make a database of labels, industry contacts.
• Pick the best songs, with the best beginnings. Think what would work for radio! Drive time/rush hour!
• Get more demo help