SOCIAL MEDIA CAMPAIGN
Local Jamba Juice
WHAT: Foursquare Photo Contest
We launched a Foursquare photo contest where
consumers had a chance to win a $25 Jamba Juic...
STEP 1
Online Banner Design and Campaign
Development
Foursquare Deal Setup
Set-up and
Launched
Special on
Foursquare
STEP 2
Create In-Store Social Awareness Banners
We created custom
window clings &
counter tops
to increase
campaign awareness
at ...
Actual Clings and Table Toppers
*A Few of the Photo Entries
END RESULT
THE CONTEST:
The contest ran from November 7th, 2011 to
December 5th, 2011. Participants were
required to check-in to Jamb...
The Result:
• 312 New Customers that month.
• Built a collection of photos showing Jamba’s smoothies
on each local store F...
What We Do!
Sociallybuzz build campaigns that deliver a compelling message and dynamic experience for
your customers. We c...
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Sociallybuzz - Jamba Juice Foursquare Campaign

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We launched a Foursquare photo contest whereconsumers had a chance to win a $25 Jamba Juice gift
card if they took a photo of their smoothie and upload it
to Foursquare after checking in at their local South Florida
Jamba Juice store.

Published in: Design, Business, Technology
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Sociallybuzz - Jamba Juice Foursquare Campaign

  1. 1. SOCIAL MEDIA CAMPAIGN Local Jamba Juice
  2. 2. WHAT: Foursquare Photo Contest We launched a Foursquare photo contest where consumers had a chance to win a $25 Jamba Juice gift card if they took a photo of their smoothie and upload it to Foursquare after checking in at their local South Florida Jamba Juice store. GOALS: • To create excitement among consumers who were eager to show off their Foursquare skills while competing to win a prize. • Create consumer engagement both online and offline. • Get a boost in revenue. • Increase consumers foot traffic to each store.
  3. 3. STEP 1 Online Banner Design and Campaign Development
  4. 4. Foursquare Deal Setup Set-up and Launched Special on Foursquare STEP 2
  5. 5. Create In-Store Social Awareness Banners We created custom window clings & counter tops to increase campaign awareness at store level. STEP 3
  6. 6. Actual Clings and Table Toppers
  7. 7. *A Few of the Photo Entries END RESULT
  8. 8. THE CONTEST: The contest ran from November 7th, 2011 to December 5th, 2011. Participants were required to check-in to Jamba Juice on Foursquare at any of the eleven-featured locations, take a photograph of a smoothie, and post the photograph on Foursquare. Three winners were chosen to receive a free $25 Jamba Juice gift card.
  9. 9. The Result: • 312 New Customers that month. • Built a collection of photos showing Jamba’s smoothies on each local store Foursquare pages. • Hundreds of Photos were uploaded within a 4 week period. • Over 1800 Check-ins. • Drove hundreds of existing customers through the doors who were eager to enter the contest. • The photos and chatter about the contest from existing customers encouraged their Twitter and Facebook friends to go to the store to join the contest as well.
  10. 10. What We Do! Sociallybuzz build campaigns that deliver a compelling message and dynamic experience for your customers. We create buzz-worthy online and offline campaigns to help brands, franchises, restaurants, nightclubs, and retail stores build an ongoing conversation and relationship with their customers. We assist businesses in developing and executing creative and effective strategic campaigns for Online Growth, Social Media Engagement, New Product Release, New Location-Grand Opening, Special Events, and Customer Awareness: •  Build Custom Campaign Micro Websites •  Run Strategic Ads (on Facebook, Google, Twitter and Other Relevant Online Properties) •  Develop Social Media Sweepstakes, Contest and Competition •  In-Store; Social Media Products (Stickers, Table Tent, Buttons, Pens, Cups, etc) •  In-Store Entertainment; New Location: Live DJ/Music •  In-Store; New Location: Up to 5 Social Media event managers on location •  In-Store; Location: Unlock and Claim Social Profiles •  Holiday Promotions •  Special Events •  Custom Campaign App Development •  Custom Campaigns Implementing a campaign as part of your social media and marketing efforts can increase your customer engagement, expand your social presence and build social awareness. Contact us to learn more about our Social Media Campaign Services 888.354.1867 | info@sociallybuzz.com |www.Sociallybuzz.com

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