Culture part 1


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Culture part 1

  1. 1. Chapter 2: Culture (part 1) Text in blue designates an important concept or idea, that will most likely reappear on some form of assessment…I woulddefinitely write it down (important text is now in blue because Andrew was offended by the red text in the last presentation…)
  2. 2. Important terms for this section…
  3. 3. What is Culture?– Culture is defined as the language, beliefs, values, norms, behaviors, and even material objects passed from one generation to the next.
  4. 4. HSBC Cultural Commercials
  5. 5. What is Culture?• Material culture (things and stuff)— things such as jewelry, art, buildings, weapons, machines, clothing, hairstyles, etc.
  6. 6. What is Culture?• Nonmaterial culture—a group’s ways of thinking (beliefs, values, and assumptions) and common patterns of behavior (language, gestures, and other forms of interaction).
  7. 7. What is Culture?• We assume that our own culture is normal or natural; in fact, it is not natural, but rather is learned.• It provides the lens through which we perceive and evaluate things.• It also helps to provide our perspective of right and wrong
  8. 8. What is Culture?• Culture Shock- is coming into contact with a radically different culture that challenges our basic assumptions.
  9. 9. Culture Shock: Rat Temple
  10. 10. What is Culture?• Ethnocentrism- using our own culture (and assuming it to be good, right, and superior) to judge other cultures• Can be functional when it creates solidarity within a group but can be dysfunctional when it leads to discrimination
  11. 11. Ethnocentric Party Cat
  12. 12. What is Culture?– Cultural relativism -consists of trying to appreciate other groups’ ways of life in the context in which they exist, without judging them as superior or inferior to our own. • presents a challenge to ordinary thinking. • At the same time, this view helps us appreciate other ways of life.
  13. 13. Components of Symbolic Culture– Sociologists sometimes refer to nonmaterial culture as symbolic culture. • A central component of culture is the symbol— something to which people attach meaning and use in communications. • Symbols include gestures, language, values, norms, sanctions, folkways, and mores.
  14. 14. Components of Symbolic Culture: Gestures– Gestures, or using one’s body to communicate with others, are shorthand means of communication. • People in every culture use gestures, although the gestures and the meanings differ • confusion or offense can result because of misunderstandings over the meaning of a • There is disagreement over whether there are any universal gestures. They tend to vary considerably around the world.
  15. 15.  Components of Symbolic Culture: Gestures
  16. 16.   Components of Symbolic Culture: LanguageLanguage- consists of a system of symbols that can be put together in an infinite number of ways in order to communicate abstract thought.–Each word is a symbol to which a culture attaches a particular meaning.  It is important because it is the primary means of communication between people. 
  17. 17.  Components of Symbolic Culture: Language • It allows human experiences to be  cumulative • It allows for a social or shared past.  We  are able to discuss past events with  others.  • It allows for a social or shared future.   Language allows us to plan future  activities with one another.
  18. 18. Values Norms and Sanctions– Culture includes values, norms, and  sanctions.
  19. 19. Values Norms and Sanctions• Values are the standards by which people define  good and bad, beautiful and ugly. • Every group develops both values and expectations  regarding the right way to reflect them.
  20. 20. Values Norms and Sanctions• Norms are the expectations, or rules of  behavior, that develop out of a group’s  values.
  21. 21. Values Norms and Sanctions• Sanctions are the positive or negative  reactions to the way in which people  follow norms. • Positive sanctions (a money reward, a  prize, a smile, or even a handshake) are  expressions of approval • negative sanctions (a fine, a frown, or  harsh words) denote disapproval for  breaking a norm.
  22. 22. Values Norms and SanctionsMoral holidays—specified times when people areallowed to break the norms and not worry about beingsanctioned.•Mardi Gras is an example of a moral holiday in oursociety.•Some societies have moral holiday places, locationswhere norms are expected to be broken.•An example would be red light districts whereprostitutes are allowed to work the street.
  23. 23. Moral Holiday: Rumspringa
  24. 24. Norms vary in terms of their importance to a culture.– Folkways are norms that are not strictly enforced, such as passing on the left side of the sidewalk. They may result in a person getting a dirty look
  25. 25. Norms vary in terms of their importance to a culture.Mores are norms that are believed to beessential to core values and we insist onconformity.•A person who steals, rapes, and kills hasviolated some of society’s most importantmores.
  26. 26. Norms vary in terms of their importance to a culture.– Norms that one group considers to be folkways another group may view as mores.– A male walking down the street with the upper half of his body uncovered may be violating a folkway– a female doing the same thing may be violating mores.
  27. 27. Norms vary in terms of their importance to a culture.• Taboos are norms so strongly ingrained that even the thought of them is greeted with revulsion.• Eating human flesh and having sex with one’s parents are examples of such behavior.