Is Your Responsive Design
James Zetlen • Software Architect • Mozu
Dane Downer • Cofounder/Vice-President • Brand Labs
The “One Size Fits All” Philosophy!
Plato focused on perfect “forms”, meaning:
Physical objects only resemble the ideal
The simplest deﬁnition is the correct one
To Plato, humans were “featherless bipeds”
Then…Diogenes threw a plucked chicken at
Responsive development should be
about responding to users’ needs
Not simply “mobile readiness”
Responsive is a speciﬁc style
Your project / users might require a
Purpose-Driven Web Philosophy!
What are your goals? Assess. Then adopt.
Responsive is only ONE tool. Consider:
Predictive Development: using a build process,
one set of assets becomes many
What is Predictive!
Avoids the poor performance of carelessly
developed responsive sites
Provides faster load times to billions of
people with slow broadband access
Just as convenient, quick and "
elegant as responsive
When Responsive Works Best!
Content is more important than interactions
Interactions present, but secondary
Spatial relationships are few and consistent
Client begins with a mobile vision
Long-form writing, presentations, galleries, portfolios
The Future-Friendly Web needs all we’ve got
Even powerful techniques don’t work for all
Opposing philosophies can work together
Purpose-driven Web philosophy
uses many schools of thought,
just like us.
“All the good are friends of one another.”
– Zeno of Citium