Blog Right - Starting A Blog for Small Business/Writers/Bloggers


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Adding a blog to your marketing mix and SEO is easy! Small businesses, writers and solo entrepreneurs can take advantage of the blogging world to expand their networks, increase relationships and grow their business.

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  • i learnt so many things from the above article and i also created a site using blogger i just need to know how whether my site is good or not. i need suggestions or comments for my website plz comment or suggest some ideas
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Blog Right - Starting A Blog for Small Business/Writers/Bloggers

  1. 1. BLOGGING BASICS Blogging 101 with Jacqueline Wolven
  2. 2. BENEFITS OF HAVING A BLOG Why do you and your business need a blog?
  3. 3. THREE REASONS Tell Your Own Story Connect with Community Increase Revenue
  4. 4. MY STORY EXERCISE Turn to your neighbor and share with them why you want to blog or currently blog
  5. 5. FREE BLOGGING VS HOSTED BLOGGING What should I be using to blog?
  6. 6. FREE BLOGS CAN COST YOU Someone can steal your domain Free platforms can shut down at any time You don‘t really have control
  7. 7. HOW DO I SET UP A SELF HOSTED BLOG • In 20 minutes you can have your blog up and running. Visit and his FREE step by step guidelines will allow you to be up and running
  8. 8. TWEET THIS Breathe and know the internet has no eraser. – Liz Strauss via @jackiewolven
  9. 9. PERSONAL/BUSINESS BRANDING Seriously, I have to be a ―brand‖
  10. 10. DEVELOPING A BRAND Who are you? What values do you have? How do you want to be perceived? Are you your business?
  11. 11. WHO ARE YOU? EXERCISE List 10 things that are totally YOU
  12. 12. YOUR BRAND IS AN INVESTMENT Your personal brand has the potential to last longer than your own lifespan. If you consider yourself to be in this particular game for the long-haul, whether it‘s an online business, art, or selling cars, a good personal brand is an invaluable investment. People will follow your brand from project to project if they feel connected to it. When launching new projects, your personal brand has the potential to guarantee you never have to start from scratch again
  13. 13. TWEET THIS We are hired for our principles, so stick to them. – Jacob Cass via @jackiewolven
  14. 14. SET GOALS Because your personal brand is built from the thoughts and words and reactions of other people, it‘s shaped by how you present yourself publicly. Consider your goals for the brand
  15. 15. SET GOALS EXERCISE PART 1 List one statement to how would you like potential customers/clients to think of you?
  16. 16. SET GOALS EXERCISE PART 2 Write how can you publicly ‗be‘ that brand? What you‘re ‗about‘. Think about the key ideas you would want people to associate with you. Expertise. Every good brand involves the notion of expertise. Your style. This is not so much what you communicate about yourself, but rather, how you do it.
  17. 17. SET GOALS EXERCISE PART 3 What‘s important to you? What‘s your background? What does your brand do? What are the values of your brand? Who are you marketing to?
  18. 18. SET GOALS EXERCISE PART 4 Who are you competing with? What makes you unique in the marketplace? What‘s important to you and your brand outside of the work that you do? What causes do you believe in/what does your brand support? What impression do you want your branding to give?
  19. 19. USE YOUR BLOG TO EXPAND/ENHANCE YOUR BRAND Your blog gives people a place to develop a stronger connection with you. Here are some content guidelines: Include a mini-bio at the end of each post, put time and effort into your About page and use it to paint a picture of your ideal personal brand. People will only remember a few things about you, so focus on telling the story that contributes most to your brand. Use your personal story as the basis for your expertise.
  20. 20. TWEET THIS ―blog‖ means more than an online journal… a blog is a conversation. People go to blogs to read AND write, not just consume. Michael Arrington via @jackiewolven
  21. 21. KEEP IT FRESH Add new elements and ideas – continue to evolve and grow as a person and a business
  22. 22. DON‘T JUST SHOW THE SHINY You are a real person – be relatable without being scary
  23. 23. YOU CAN‘T FAKE IT ―The bottom line is that blogging is like sex. You can‘t fake it. You can‘t fake passion. You can‘t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and their readers.‖ Kevin Anderson via @jackiewolven
  24. 24. START CONNECTING WITH AS YOUR BRAND Get people talking. Think about your personal brand each time you interact with someone - or don‘t interact with someone. What impression are you leaving them with?
  25. 25. GROWING YOUR BRAND A resource:
  26. 26. TWEET THIS Don‘t focus on having a great blog. Focus on producing a blog that‘s great for your readers. Brian Clark via @jackiewolven
  27. 27. YOUR BRAND HAS A VOICE – DEVELOP IT Write the in the way that your readers respond
  28. 28. YOU SAY WHAT? Understand why you are writing.
  29. 29. IT IS YOUR VOICE – USE IT! Make it yours! If you are all about the lingo, use it. If you are technical, make that yours. If you drip Southern charm, let it drip!
  30. 30. VISUAL ELEMENTS OF YOUR BRAND Your main logo Your secondary logos Your color palette Color codes Patterns Illustrations Icons
  31. 31. VISUAL ELEMENTS OF YOUR BRAND Your main logo Your secondary logos Your color palette Color codes Patterns Illustrations Icons
  32. 32. FIRST STEPS TO DESIGNING YOUR VISUAL BRAND • Pin all of the brands that you admire and resonate with you on a Pinterest board • Hire a designer – if you really aren‘t up to speed with design/graphics – hire someone • Two recommendations: The Belford Group & MoxyOx
  33. 33. I HAVE A BLOG, NOW WHAT? How to develop content, promote, connect and build real relationships on your blog
  34. 34. TYPES OF POSTS What should I be posting?
  35. 35. DIY How to posts or before after posts
  36. 36. LISTS Top 10, 20, 30, 40…. Of anything relevant to your expertise
  37. 37. TUTORIALS & PROJECTS People love step by step instructions on how to do anything
  38. 38. SHARE INFORMATION What you think is cool others will think is cool too! From discovering a new product to a link on business help, the sharing of information is valuable. Whenever you stumble across an interesting article on running an independent business, share it. - IndieMade
  39. 39. SHARE THE SPOTLIGHT Share about others who are doing amazing things in your field Talk about favorite vendors/products
  40. 40. IT‘S JUST WRITING And it occurred to me that there is no such thing as blogging. There is no such thing as a blogger. Blogging is just writing — writing using a particularly efficient type of publishing technology. Simon Dumenco
  41. 41. REVIEWS Books Movies Products Restaurants Anything you love or don‘t love
  42. 42. AROUND HERE Blog about what is happening in your world
  43. 43. WHAT WORKS IN CRAFTING A BLOG POST What should I care about?
  44. 44. HOW TO CRAFT A BLOG POST • This is all totally boosted from Problogger who is the expert in all things blogging
  45. 45. CHOOSE A TOPIC Take a little extra time defining your topic and the post will flow better and you‘ll develop something that matters to readers.
  46. 46. CRAFT YOUR POST‘S TITLE Perhaps the most crucial part of actually getting readers to start reading your post when they see it in an RSS reader or search engine results page.
  47. 47. THE OPENING LINE First impressions matter. Once you‘ve got someone past your post‘s title your opening line draws them deeper into your post. Your ‗point/s‘ (making your posts matter) - a post needs to have a point. If it‘s just an intriguing title and opening you‘ll get people to read – but if the post doesn‘t ‗matter‘ to them it‘ll never get traction.
  48. 48. CALL TO ACTION Driving readers to do something cements a post in their mind and helps them to apply it and helps you to make a deeper connection with them.
  49. 49. ADDING DEPTH Before publishing your post – ask yourself how you could add depth to it and make it even more useful and memorable to readers?
  50. 50. QUALITY CONTROLAND POLISHING OF POSTS Small mistakes can be barriers to engagement for some readers. Spending time fixing errors and making a post ‗look‘ good can take it to the next level.
  51. 51. TIMING OF PUBLISHING YOUR POST Timing can be everything – strategic timing of posts can ensure the right people see it at the right time.
  52. 52. POST PROMOTION Having hit publish – don‘t just leave it to chance that your post will be read by people. Giving it a few strategic ‗nudges‘ can increase the exposure it gets exponentially.
  53. 53. CONVERSATION Conversation – often the real action happens once your post is published and being interacted with by readers and other bloggers. Taking time to dialogue can be very fruitful.
  54. 54. PROBLOGGER.NET Rock star! Follow, read, learn!
  55. 55. A LITTLE BLOGGING EXERCISE Craft a post either actually on your blog or on paper. Now. Yes, I‘m serious.
  56. 56. HOW OFTEN? How often should I be blogging?
  57. 57. WHAT THE EXPERTS SAY Three, yes 3, times a day.
  58. 58. WHAT JACKIE SAYS At least 3 times a week.
  59. 59. WHAT NOT TO DO Don‘t we all want to know that?
  60. 60. I DON‘T WANT TO COMMUNICATE People comment and you don‘t respond back = bad blogging
  61. 61. WHINING THAT NO ONE READS YOUR BLOG Blogging and all social media is about forming community around your people – if they aren‘t coming to you go find them and start connecting to them.
  62. 62. DEAR DIARY Don‘t tell us what you had for dinner, unless you are sharing the recipe Don‘t complain about your neighbors unless it is funny Don‘t tell us all the errands you have to run, who cares
  63. 63. ROOM FOR EVERYTHING Blogs, social networks, newspapers, any other form of publication – all have social aspects to them. It is a spectrum really, with social networks at one extreme and a 19th century novel at the other. But there‘s room for all types of social publishing platforms. Richard MacManus
  64. 64. WHITE ON BLACK Don‘t create a blog that is impossible to read
  65. 65. WANT TO PUBLISH? DON‘T POST Don‘t put your unfinished work online – that is work that you want to actually have published someday. People don‘t want to read a sucky first draft.
  66. 66. DON‘T COMPLAIN You can, but I won‘t read it. The only time a rant is really acceptable is if there is humor in it – so you better be funny.
  67. 67. WHERE‘D SHE GO? If you aren‘t going to blog regularly don‘t set up a blog. It is a commitment and you need to stick to it.
  68. 68. STEAL CONTENT Give credit, ask, share with credit – but don‘t steal. Please don‘t steal. Problogger, again I am grateful for your blogging tips and all you have done to facilitate the work of bloggers everywhere.
  69. 69. FLAME, BABY, FLAME Don‘t start flame wars between other bloggers. You know, like Lindsay Lohan. Seriously, she should not be your role model.
  70. 70. EDITORIAL CALENDARS Your blogging best friend
  71. 71. CATEGORIES What are you writing about?
  72. 72. CATEGORIES EXERCISE 1 List 10 topics that you could write 5 blog posts about
  73. 73. CATEGORIES EXERCISE 2 Write one blog post idea under each one – bonus points if you get more than one right now!
  74. 74. THE BEAUTY OF THE BLANK CALENDAR Write your upcoming posts on an actual calendar As you write them you can cross them off – Bonus points for you!
  75. 75. CREATE SERIES/THEMES Having a calendar allows you to start specific themes & series
  76. 76. HOW TO BE FOUND This gets kind of techy, but hang in there. It is about the magic of SEO!
  77. 77. Robots work at Google But people read your sites. Make it work for them.
  78. 78. STRAIGHT FROM GOOGLE Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.
  79. 79. Create Unique, Accurate Page Titles • A title tag tells both users and search engines the topic of each page • The <title> tag should be placed within the <head> tag of the HTML document • Create a unique title for each page on your site • TIP: You can add OTHER information relevant to your page in the title • Location of your business • The main focus of your site • Covered topics
  80. 80. Home Page Example
  81. 81. TWEET THIS I‘m learning that using unique and descriptive titles will make my site rise like a shining star! via @JackieWolven
  82. 82. Use the ‖Description" Meta Tag A pages description meta tag might be used by Google for further search information • They must match your content and can‘t be filled with random keywords – don‘t try to outsmart Google!
  83. 83. Use Real Words in Your URL‘s URL‘s should be simple and understandable Wordpress Directions
  84. 84. TWEET THIS Real words written in real sentences = SEO. Via @JackieWolven @wcfay
  85. 85. The Joy and Mystery of Keywords • Write your own list of words that relate to your site • Write posts with keywords NATURALLY in the text • TIP: Use a keyword in your blog page title & in the first paragraph of your text • Use the Google Keyword Tool • (if you already have an adwords account set up) • (no adwords account needed, public)
  86. 86. SEO Super Basics • Write original content/words • Make it easy to read • Google LOVES Top 10 Lists • Stay organized around a topic • Create content for readers not robots • Post frequently
  87. 87. About Links • Don‘t use Click Here • Make the link in the text relevant – it tells users what they are clicking on and it helps Google understand it is relevant • Links can be internal – linking to pages within your own site • Links can be external – linking to pages that have relevant content • You also want links into your site • PRO TIP: Don‘t leave this conference without securing at least 1 guest post on someone else‘s blog! Do that for EVERY blog meetup you attend.
  88. 88. Images Matter Too • Create actual ―alt text‖ for your photos • Avoid using image.jpg
  89. 89. IMAGES? DID YOU SAY IMAGES? Does a picture really matter?
  90. 90. IMAGES MATTER Every single post I write has an image
  91. 91. WHERE CAN I GET IMAGES? Your camera Your phone
  92. 92. HOW CAN I EDIT IMAGES? Photoshop
  93. 93. LET‘S BEGIN BLOGGING! In truth, the real opportunities for building authority and buzz through social media have only just begun. You simply have to look and see where things are going instead of where they‘ve been. Brian Clark
  94. 94. LET‘S BRAINSTORM YOUR BLOG Name your business/brand What can you blog about Who can you connect with
  95. 95. CREATING COMMUNITY It‘s a big, wide world out there! Let‘s connect.
  96. 96. IT‘S ALLABOUT RELATIONSHIPS Connect online with: Twitter Facebook – Set up a Facebook page for your blog Pinterest LinkedIn
  97. 97. MEET OTHER BLOGGERS BlogHer Arkansas Women Bloggers Northwest Arkansas Bloggers
  98. 98. COFFEE? It‘s time to go meet one one one with bloggers you admire Traveling? Suggest a meet up with another blogger.
  99. 99. TWEET THIS Connect. It makes life better. Via @jackiewolven
  100. 100. JACQUELINEWOLVEN.COM Twitter: @jackiewolven Facebook: Jacqueline Wolven Email: Ask Jacqueline!