Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

7 Instagram Tips for your Restaurant

4,002 views

Published on

With 300 million monthly active users posting an average of 70 million photos per day, it's no exaggeration to say that Instagram has become the photo-sharing social network. The platform isn't so appealing for businesses that are centered on non-photogenic products or intangible services, but for enterprises in the food industry, it's a perfect fit.

Whether you've recently jumped aboard the Insta-wagon or are looking for ways to improve your account, you've come to the right place. Here are seven Instagram basics for your restaurant.

Published in: Social Media, Food
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ https://www.ThesisScientist.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Very Nice, If you want more good Presenations on same topic visit www.ThesisScientist.com, Its a wonderful website for latest Presentations and Research
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If You Want To Make Delicious, Healthy, Fat-Burning Paleo Recipes Quickly And Easily, Then Please Pay Attention To This Amazing 1000 Paleo Recipes collection! •••➤➤➤ http://bit.do/5Paleo2017 I can give you a list of recipes categories those are included in this 1000 Paleo Recipes: 1) Paleo-style appetizer and finger food recipes 2) Paleo-style side dish recipes 3) Paleo-style hot and cold vegetable recipes 4) Paleo-style chicken recipes 5) Paleo-style red meat recipes 6) Paleo-style salad recipes 7) Paleo-style pork recipes 8) Paleo-style fish recipes 9) Paleo-style breakfast recipes 10) Paleo-style shrimp and other seafood recipes 11) Paleo-style soup and stew recipes 12) Paleo-style offal and organ recipes 13) Paleo-style smoothie recipes 14) Paleo-style condiments, dressings, and dips 15) Paleo-style snack recipes
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

7 Instagram Tips for your Restaurant

  1. 1. 7 Instagram tricks you can actually use for your restaurant
  2. 2. Ready to jump on the Instagram bandwagon?
  3. 3. With 300 million monthly active users posting an average of 70 million photos per day (!!!), Instagram has become the photo-sharing social network. It’s the perfect way to showcase your food and get customers’ mouths watering. Read on for 7 tips and tricks that you can actually use for your restaurant.
  4. 4. Let your product sell itself
  5. 5. Photos of food (aka #foodporn) are extremely appealing to Instagram users. Post images of specials and hashtag them with their key ingredients to drive engagement among foodies in your area who will hopefully be inspired to drop by for a bite.
  6. 6. Account to follow: @tattebakery Why it’s worth your follow: Tzurit Or is pastry chef and owner at Tatte Bakery. Her Instagram is filled with brightly colored confections that make you wish you could scratch and sniff your screen.
  7. 7. Go behind the scenes
  8. 8. People are fascinated with what happens "behind the curtain," so post behind- the-scenes glimpses of your restaurant. Share a shot of employees prepping for the day, chronicle the process of putting together patrons' favorite dishes or post regular features that showcase your staff’s personality.
  9. 9. Account to follow: @pissinginthepunchbowl Why it’s worth your follow: Marcus Nilsson, a professional food photographer, gives a behind-the-scenes look at professional food styling and photo shoots.
  10. 10. Debut new drinks and dishes
  11. 11. Show some love to your Instagram followers by debuting seasonal drinks or dishes exclusively via the social network. Build suspense in the days leading up to the big reveal by posting photos of the ingredients. Encourage people to guess the new menu item to boost engagement. Founders Black Rye, a winter office favorite
  12. 12. Account to follow: @ediblebrooklyn Why it’s worth your follow: Edible Brooklyn celebrates the famous borough’s foodie culture, highlighting local spots with a cult following.
  13. 13. Run contests
  14. 14. Speaking of engagement, try running a contest. You could do anything from asking followers to caption a photo to encouraging them to share what their favorite dish on your menu is and why. Offer the winner a gift card or free meal.
  15. 15. Account to follow: @superbafoodandbread Why it’s worth your follow: Superba’s Instagram highlights the very best of the West—fresh food, fresh beaches and fresh as hell people.
  16. 16. Create your own hashtag
  17. 17. Remember how people love to post photos of food? Create your own unique hashtag for customers to use and capitalize on this. Track the posts and "regram" the best ones to make their photographers feel special while promoting your brand in the process. Again, you could even offer a prize for the most artistic or mouthwatering images.
  18. 18. Account to follow: @thefeedfeed Why it’s worth your follow: All the photos featured are from their community members. There is a variety of dishes and ingredients showcased, so you can count on exotic meals and new potential favorites.
  19. 19. Monitor likes and comments
  20. 20. It's not enough to log on, post a photo and log off. Use the activity dashboard to easily see who's liking and commenting on your photos and determine what kinds of posts are the most popular. Don't forget to actually read the comments too - if you respond, this shows you're listening and that you care, just as you’d do in your restaurant.
  21. 21. Account to follow: @biggayicecream Why it’s worth your follow: You’d expect some wild photos from a place with such a bold name, and Big Gay Ice Cream Shop doesn’t disappoint. Fun pics and funny captions are posted daily — everything from customers and cones to the personal thoughts of owners Douglas Quint and Bryan Petroff.
  22. 22. Don’t exist in a vacuum
  23. 23. You have an Instagram and that's great, but is it the only social network you use? If the answer is no, make sure to sync your Instagram with Twitter and Facebook. The site ifttt.com allows you to to cross-post native pictures. Cross-posting to other platforms is a great way to increase your views and get the word out there about you Instagram account. Don’t be afraid to post non-food related photos on occasion; it helps you connect with fans on other levels. Not everyone is excited for a snow day
  24. 24. Account to follow: @sonyayu Why it’s worth your follow: Sonya Yu is a self-described "professional food pornographer.” She shares bright, creative photographs of her food and her adorable dog.
  25. 25. If you're looking to give your restaurant's Instagram strategy some oomph, consider trying some of these tips to boost your presence.

×