PROMOTIONAL PENS
Brand Big: Buying Pens with Your Logo
Why Buy Promotional Pens?
Pens are key branding tools
that are traditionally used
as office giveaways and at
trade shows.
Why Buy Promotional Pens?
Because they are so useful
and cost-effective, pens are
very popular promotional
products.
Why Buy Promotional Pens?
According to the Advertising Specialty
Institute (ASI), writing instruments such
as pens, pencil...
While just about anyone could use a free pen,
here are a few factors to consider when
shopping for promotional pens:
Color...
Color
Think about your audience
when deciding on the color
of both the ink and the pen
itself.
Certain industries prefer black ink
while others might prefer blue.
Consider using red ink for
teachers, writers or
proofreaders who may need to
use the pens to make
corrections, edits or no...
The color of the outside of the
pen is also important. You can
choose the colors of your brand
or choose based on the
conn...
Ink
Ink type is often a personal
preference, so go with
whatever type will suit your
pen's overall message.
Fountain Pens
 Often construed as “fancier”
than ballpoint pens
 Refillable so your promotion
will last a lot longer tha...
Ballpoint Pens
 Least expensive to produce,
which can help keep your
costs down
Gel & Rollerball Pens
 Extremely popular among all
age groups
Style
Promotional pens can be
found with all different
closing styles.
Retractable (Click)
Pens
 No cap to keep track of
 Can be clicked open and
closed quickly
Twist Pens
 Also don't have a cap to hold
onto
 Less likely to open on their
own
 Slower to open and close
Capped Pens
 Require the removal of the
cap in order to use the pen
It all depends on how your
audience will use your
promotional pens…
Some people might appreciate
the quick and easy style of a
click pen while others might
want the security of a capped
or t...
…Think about how you want
your recipients to use your
pens before you decide on
which style is best.
Material
The material of your pen
will play the most
important role in
determining the cost.
Plastic
 Least expensive
 Ideal for everyday use
Metal
 Sophisticated
 Classy
Wood
 Eco-friendly
 Novelty
Eco-friendly pens
are another option…
Eco-friendly pens are
made from:
 Recycled materials
 Materials that are found in nature
(like bamboo)
 Materials that ...
If your target audience is
environmentally aware, you
may want to opt for a pen
made from recycled
composites or other
eco...
Imprint
Imprint styles vary by
material.
The most common options
are as follows:
Screen Printing / Silk-
Screening
 This method involves the transfer of an
image to the printed surface with ink that
is ...
Laser Engraving
 A controlled, intense beam of light
is used in to vaporize material on
the pen in a permanent mark or
yo...
Pad Printing
 Covers a recessed surface of
your design with ink and then
presses a pad against the
recesses directly onto...
Case
Cases are ideal when giving
promotional pens as
corporate gifts
They take a traditional
giveaway to a whole new
level.
Choose to give your pens in a
case or pouch for a more
professional audience that will
appreciate the sophistication
of su...
READY TO SHOP?
VISIT MOTIVATORS TO FIND YOUR PROMOTIONAL PENS!
HTTP://WWW.MOTIVATORS.COM/PROMOTIONAL-PENS-CUSTOM-16.HTML
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Promotional Pens

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Shopping for Promotional Pens? Learn how to narrow down your selection to find the ones that will make your brand shine above the rest. This presentation will help guide you toward the best promotional pens for your individual needs.

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Promotional Pens

  1. 1. PROMOTIONAL PENS Brand Big: Buying Pens with Your Logo
  2. 2. Why Buy Promotional Pens? Pens are key branding tools that are traditionally used as office giveaways and at trade shows.
  3. 3. Why Buy Promotional Pens? Because they are so useful and cost-effective, pens are very popular promotional products.
  4. 4. Why Buy Promotional Pens? According to the Advertising Specialty Institute (ASI), writing instruments such as pens, pencils, highlighters and markers are the most commonly owned promotional products. In fact, they are so popular that 54% of respondents reported to have owned them.
  5. 5. While just about anyone could use a free pen, here are a few factors to consider when shopping for promotional pens: Color Ink Style Material Imprint Case
  6. 6. Color Think about your audience when deciding on the color of both the ink and the pen itself.
  7. 7. Certain industries prefer black ink while others might prefer blue.
  8. 8. Consider using red ink for teachers, writers or proofreaders who may need to use the pens to make corrections, edits or notes that will stand out.
  9. 9. The color of the outside of the pen is also important. You can choose the colors of your brand or choose based on the connotation of the color. For example, green often promotes an eco-friendly image.
  10. 10. Ink Ink type is often a personal preference, so go with whatever type will suit your pen's overall message.
  11. 11. Fountain Pens  Often construed as “fancier” than ballpoint pens  Refillable so your promotion will last a lot longer than traditional pens
  12. 12. Ballpoint Pens  Least expensive to produce, which can help keep your costs down
  13. 13. Gel & Rollerball Pens  Extremely popular among all age groups
  14. 14. Style Promotional pens can be found with all different closing styles.
  15. 15. Retractable (Click) Pens  No cap to keep track of  Can be clicked open and closed quickly
  16. 16. Twist Pens  Also don't have a cap to hold onto  Less likely to open on their own  Slower to open and close
  17. 17. Capped Pens  Require the removal of the cap in order to use the pen
  18. 18. It all depends on how your audience will use your promotional pens…
  19. 19. Some people might appreciate the quick and easy style of a click pen while others might want the security of a capped or twist pen so that it is less likely to write on the inside of a pocket or purse.
  20. 20. …Think about how you want your recipients to use your pens before you decide on which style is best.
  21. 21. Material The material of your pen will play the most important role in determining the cost.
  22. 22. Plastic  Least expensive  Ideal for everyday use
  23. 23. Metal  Sophisticated  Classy
  24. 24. Wood  Eco-friendly  Novelty
  25. 25. Eco-friendly pens are another option…
  26. 26. Eco-friendly pens are made from:  Recycled materials  Materials that are found in nature (like bamboo)  Materials that can themselves be recycled
  27. 27. If your target audience is environmentally aware, you may want to opt for a pen made from recycled composites or other eco-friendly materials.
  28. 28. Imprint Imprint styles vary by material. The most common options are as follows:
  29. 29. Screen Printing / Silk- Screening  This method involves the transfer of an image to the printed surface with ink that is pressed through a stenciled screen  A unique screen is created for each color, and they are pressed on separately  Also known as silk-screening  Works best on plastic or metal pens
  30. 30. Laser Engraving  A controlled, intense beam of light is used in to vaporize material on the pen in a permanent mark or your logo or message  Typically best to use on either metal or wood pens
  31. 31. Pad Printing  Covers a recessed surface of your design with ink and then presses a pad against the recesses directly onto the product  Most commonly used on plastic promotional pens
  32. 32. Case Cases are ideal when giving promotional pens as corporate gifts They take a traditional giveaway to a whole new level.
  33. 33. Choose to give your pens in a case or pouch for a more professional audience that will appreciate the sophistication of such an item.
  34. 34. READY TO SHOP? VISIT MOTIVATORS TO FIND YOUR PROMOTIONAL PENS! HTTP://WWW.MOTIVATORS.COM/PROMOTIONAL-PENS-CUSTOM-16.HTML

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