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Web Design Rules for B2B UX

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Web Rules for B2B from Conversion Conference 2012

Published in: Design
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Web Design Rules for B2B UX

  1. 1. WEB DESIGNRULES FORB2B UX @monapatel #convcon
  2. 2. WHAT IS USER EXPERIENCE? @monapatel #convcon
  3. 3. 1st impression branding, visualsengage navigation, contentrelate interaction, flowconnect contentclose* conversion*or, stay on her mind so that she’ll call ifshe’s more open to a relationship @monapatel #convcon
  4. 4. WHAT MATTERS IN B2B? @monapatel #convcon
  5. 5. WE’RE STILL TALKINGTO PEOPLE.SO IS IT REALLY ANYDIFFERENT? @monapatel #convcon
  6. 6. WHO ARE THEY?WHAT EXCITES THEM?WHAT DRIVES THEM? @monapatel #convcon
  7. 7. CASE STUDY 1small business project management tool before @monapatel #convcon
  8. 8. CASE STUDY 1 after @monapatel #convcon
  9. 9. CASE STUDY 1 after @monapatel #convcon
  10. 10. first impressions count.simplicity is not overrated.emotions matter. 1. Build trust 2. Simplify lives 3. Trust your designers
  11. 11. CASE STUDY 2 fraud investigation program before @monapatel #convcon
  12. 12. CASE STUDY 2 before @monapatel #convcon
  13. 13. CASE STUDY 2 after @monapatel #convcon
  14. 14. CASE STUDY 2 after @monapatel #convcon
  15. 15. first impressions count.simplicity is not overrated.design matters. 1. Desinging for everyone = designing for no one 2. To be different, design differently 3. Attention is a commodity; use wisely 4. White space is not wasted space 5. Easy means easy
  16. 16. CASE STUDY 3 before @monapatel #convcon
  17. 17. CASE STUDY 3 after @monapatel #convcon
  18. 18. first impressions count.simplicity is not overrated.emotion matters. 1. Don’t always listen to users say 2. Tap into deep emotions
  19. 19. As promised, some B2B rules:• use smart images• use charts. be easy.• be thorough. 360• have a content strategy• let customers be your advocate
  20. 20. As promised, some B2B rules:assume they aren’t cookie-cutterassume they compareeasy to findeasy to shareeasy to contact
  21. 21. HEY B2B,REMEMBER, IT’S A DATE. ENGAGE. @monapatel #convcon
  22. 22. any questions? @monapatel #convcon

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