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How to Build SEO Revenue Forecast and Earn Your Buy-In

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Learn how to forecast SEO traffic and revenue based on your optimization plan, and how to bring your SEO case to senior management to get your buy in.

Published in: Marketing
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How to Build SEO Revenue Forecast and Earn Your Buy-In

  1. 1. ORGANIC REVENUE GROWTH 2020 PLAN MOSHE MA-YAFIT
  2. 2. WHERE WE ARE TODAY?
  3. 3. REVENUE OPTIMIZATION PROCESS Analyzed Categories 1. Categories A – G The pages in the optimization list are the ones with highest potential, due to: 1. Revenue it already brings 2. High CTR with traffic potential 3. Positions 11-20 to push to the first page
  4. 4. CATEGORY A - ABSOLUTE DATA
  5. 5. CATEGORY A - RELATIVE DATA
  6. 6. OPTIMIZATION PLAN Based on the relative tab - we'll start optimize those pages as follow: 1. Keyword research 2. Content optimization 3. Add FAQ widget 4. Work on internal linking 5. Add top performing pages to main navigation bar 6. Check / test CTA elements 7. Align partners affiliate link 8. Work on link building (specially for pages ranked on page 2, quick win)
  7. 7. ESTIMATED TRAFFIC BY AVG. POSITION
  8. 8. TRAFFIC AND REVENUE FORECAST
  9. 9. THANK YOU!

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