Passing through the Lion’s den – How to sell cloud services to security guys:
Pitching your SaaS offering is usually fun, until the security guys walks into the room as anyone who try to promote cloud services to organizations probably knows. On the other hand, for the CISO, sometimes cloud vendors represent the sum of all their greatest fears.
So, how can providers of cloud based software do better job in satisfying those gate keepers? Learn to speak their language and understand their terminology and way of thinking. In this presentation we will walk through the do’s and don’ts when pitching to information security professionals, and try to better understand their motivation and how to address their concerns.
This presentation is an introduction to a workshop providing better tools for cloud based companies to overcome challenges when selling their offering.