We live in interesting times, at least from computer technology point of view. In the last couple years we change the way our backend systems function (Cloud Computing) and the way consume our front end interfaces (Mobility, the Internet of thing). It is safe to say that the technology changes we are now experiencing – will revolutionize the way we consume technology. But the described changes are being held back, and mostly because of information security. The root cause of the slow adoption of cloud among enterprises is Trust. Challenges around transparency, compliance, standardization and immature technologies are causing lack of trust between cloud stakeholders. And this lack of trust is the number one obstacle facing cloud computing. So it is time for innovation. There is great demand for new, innovative solutions that will fuel the engines of the industry. Cloud Computing technologies can be innovative and ground breaking, this has been proved before. Today there are many areas where innovative solution can change the way we think and provide security. In the presentation we will discuss the future of technologies like Identity Management, Encryption, API security and Big Data platforms and evaluate where we should improve the current technologies. Regarding encryption - we know that current technologies are limited in our options to safe guard keys in virtual environments and that we don’t have solutions for using encryption as a method to increase real multi tenancy, audit and access controls, for all data types. Encryption technology must improve at all levels, starting from key management, file level encryption (IRM solutions) and other new technologies such as Homomorfic encryptions should be developed further to be effective.