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A dynamic Screensaver for Airlines 2

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Screensavers are not on the radar anymore for most digital marketing experts. But they are a great tool to get people excited about special offers and deals. Easy to install and fun to watch. Get inspired with those two examples.

The presentation is in German, but with lots of great pictures :-)

Published in: Travel
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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A dynamic Screensaver for Airlines 2

  1. 1. A Visual Example for a Social Media Strategy (2) A Social Screensaver for an Airline. Language: German
  2. 2. This was the 2nd presentation we made for a German Airline, to get them startet with a Social Media Campaign. The goal was to drive more users to the ticket booking process of the companies web site itself. It should work independent and without any connection to other social media platforms because of legal reasons. The presentation is in German, but with lots of great pictures :-)
  3. 3. <ul><li>The dynamic screensaver shows you latest travel tips from the „Airline“ community. </li></ul><ul><li>Allows you to interact with customers who send tips. </li></ul><ul><li>Offers specials and last minutes deals for followers and fans who installed the screensaver on their desktop. </li></ul>
  4. 4. <ul><li>1 Task and Goals </li></ul><ul><li>The Idea </li></ul><ul><li>Visuals & Scetches </li></ul><ul><li>Motivation for Users </li></ul>INHALT
  5. 5. Aufgabe und Ziele Was wir für Sie tun möchten. Nach dem Erfolg des CompanyXY Screensavers möchten wir einen zweiten interaktiven, dynamischen Screensaver entwickeln. Es soll eine Serie jährlich erscheinender Screensaver entstehen. <ul><li>Der Screensaver soll </li></ul><ul><li>aufgrund seiner Ästhetik und Funktionalität gerne heruntergeladen werden. </li></ul><ul><li>im CompanyXY Look & Feel die Werte der Marke transportieren </li></ul><ul><li>den Nutzer kontinuierlich an die Marke erinnern, auch wenn er nicht online ist. </li></ul><ul><li>Beim Nutzer Reiselust und Fernweh erzeugen . </li></ul><ul><li>den Nutzer zur Buchung von Flügen und Zusatzangeboten animieren . </li></ul><ul><li>er soll Unterhaltung bieten </li></ul>
  6. 6. Die Idee Was ist zu sehen? <ul><li>Der Screensaver präsentiert unterhaltsam und lebendig die Reisetipps der CompanyXY–Community in Form von kleinen gelben Post-its . </li></ul><ul><li>Alle Nutzer können Reisetipps schreiben und live & direkt mitverfolgen, wie sich die Post its um die CompanyXY Reiseziele anordnen und nach und nach die Europakarte auffüllen. </li></ul><ul><li>Es entsteht das Bild einer lebendigen Community. </li></ul><ul><li>Der Screensaver spricht den Nutzer auf vielfältige Art und Weise an: </li></ul><ul><li>TEILHABEN, MITMACHEN - „Ich kann was verändern!“ </li></ul><ul><li>SEHNSUCHT, INSPIRATION – „Ich kriege Lust zu verreisen!“ </li></ul><ul><li>INFORMATION, IDEEN - „Ich kann mich über die GW-Reiseziele informieren!“ </li></ul><ul><li>>> Und wie könnte das aussehen? </li></ul>
  7. 7. CompanyXY Europakarte aus Post its Die visuelle Metapher <ul><li>Das Post it als visuelle Metapher: Persönliche Reisetipps auf dem Desktop </li></ul><ul><li>Anordnung der Post its an den GW-Reisezielen auf der Europakarte </li></ul><ul><li>Designansatz: „sofort, instant, spontan, lebendig“ </li></ul>
  8. 8. Personalisierte Reisetipps Meine Reisetipps auf dem Desktop <ul><li>Beim Herunterladen des Screensavers gibt der Nutzer seine Lieblingsreiseziele an </li></ul><ul><li>Dem Nutzer werden Reisetipps speziell zu seinen Lieblingsreisezielen präsentiert (das Programm denkt mit) </li></ul>
  9. 9. Das Schnäppchen Post it Platzierung von CompanyXY Angeboten <ul><li>CompanyXY hat die Möglichkeit Angebote in Form eines Post ist auf dem Desktop der Kunden an unterschiedlichen Stellen zu platzieren </li></ul><ul><li>Die Schnäppchen Post its sind im gleichen Design wie die Reisetipps gehalten </li></ul><ul><li>Die Post ist haben eher einen Service- als einen Werbecharakter, die Buchungsaufforderung erfolgt subtil </li></ul>
  10. 10. Ein neuer Reisetipp trifft ein Reisetipps für den Desktop – Zoom <ul><li>Der Nutzer kann live & direkt mitverfolgen, wie neue Reisetipps anderer Nutzer eintreffen </li></ul>
  11. 11. Reisetipps schreiben Über Paris weiß ich auch ganz viel! <ul><li>Wenn der Nutzer selbst einen Reisetipp schreiben möchte, kann er zu Stift & Block greifen </li></ul><ul><li>Er schreibt freien Text und ordnet den Tipp einem Reiseziel zu. </li></ul>
  12. 12. Mein persönlicher Post-it Bin gleich zurück! <ul><li>Nutzer können persönlichen Post its an Ihren Desktop „heften“ mit einer kurzen Nachricht, Info an Freunde, Bekannte, Arbeitskollegen oder einer Erinnerung (z.B. Einkaufen nicht vergessen!) </li></ul>
  13. 13. Relaxmodus Wann kommt der nächste Eintrag? <ul><li>Wenn gerade kein neuer Reisetipp eintrifft, unterhält der Präsentator </li></ul><ul><li>er zeigt der Präsentator personalisierte Info zu Lieblingsreisezielen (die letzten zehn Tipps) </li></ul>
  14. 14. Fazit Warum werden sich User diesen Bildschirmschoner installieren ? <ul><li>Inspiration interessante Reisetipps anderer Urlauber und wertvolle Insidertipps von Einheimischen </li></ul><ul><li>Abwechslung </li></ul><ul><li>Es kommen immer wieder neue unterhaltsam aufbereitete Reisetipps hinzu. Das wird nie langweilig! </li></ul><ul><li>Interaktivität </li></ul><ul><li>Eigene Reisetipps veröffentlichen und den Screensaver aktiv mitgestalten. </li></ul><ul><li>Emotionen </li></ul><ul><li>Die Reisetipps machen Lust auf Reisen und wecken Sehnsucht beim User. „Der Ausgehtipp zu Madrid hört sich gut an. Da will ich auch hin!“ </li></ul><ul><li>Authentizität </li></ul><ul><li>„Real Life“-Charakter durch visuelles Design (Post its, Polaroids) und Live&Direkt-Posting der Reisetipps </li></ul>
  15. 15. <ul><li>Thank you for watching. </li></ul>

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