MCUrgent                                     A Shared Emergency                                      Information Network  ...
Holy crap!It’s raining!
Disasters• Hurricane Floyd, Sept 1999  6 NJ deaths, $53M damage• Severe storms, mudslides, August 2000  2,700 homes damage...
People need information• What roads are closed?• Where can I find shelter?• How long might the power be out?• How high is ...
Finding information was difficult• Nothing on town websites   – Maintenance typically contractor or volunteer and     not ...
When disseminating information…Situation updates need to:  – be timely  – originate from the source  – be accessible even ...
Crafting a solutionWe needed to find a way to:  – grab information at the source  – aggregate it  – make it available so t...
Using Twitter to Share Information                                              Messages can be posted                    ...
What Twitter IS:•A news service, a microblog•Information-only notification methodology•Technology dependent notification  ...
What Twitter is NOT:•A formal, guaranteed notification system   – No guarantee that notices will be posted   – No guarante...
Our vision of MCUrgent             #MCParsip RT 46 WB between New Rd and Rt 202/Parsippany Rd             flooded. All lan...
Our vision of MCUrgent                                    Twitter                                    (MCUrgent)Parsippany ...
Our vision of MCUrgent                                      Twitter                                      (MCUrgent)Parsipp...
Social Media Spreads the Message Quickly   Twitter                    1,131   (MCUrgent)   Facebook                    1,2...
MCUrgent inpractice:Logged intoFacebook,visiting theMCUrgent page
MCUrgent in practice: Without logging into Twitter
MCUrgent in practice: Logged into Twitter
Hurricane Irene: one week    Websites                                  Irene        Typical    •Homepage views            ...
The Public’s Opinion
Setting UpHootsuite
Log into Hootsuite.com with any browserUsername is the generic email used to set up Hootsuite:      MC+TownName+NJ@gmail.c...
Hootsuite Setup: Getting Started Tab
Hootsuite Setup: Locating social networks
Hootsuite Setup: Settings
Hootsuite Setup: Add info about you
Hootsuite Setup: Change password
Hootsuite Setup: Use https, uncheck items
Hootsuite Setup: pull in other information
Hootsuite Setup: RSS example     The RSS feed from CarolSpencerNJ on Twitter is “fed” to the MorrisTest     account. Each ...
Hootsuite Setup: Social Networks viewable
Hootsuite Setup
Hootsuite Setup: Add your Town networks
Hootsuite Setup: Add your Town networks
Hootsuite Setup: Add your Town networks
Hootsuite Setup: Terminology                   Social Networks            Tabs                                     Streams...
Hootsuite Setup: Adding Tabs
Hootsuite Setup: Adding Tabs
Hootsuite Setup: Adding Streams
Hootsuite Setup: Adding Streams
Hootsuite Setup: Adding Streams
Hootsuite Setup is done!Now, we’re ready to post.Post to:         MorrisTest for Twitter      MyJurisdiction for Facebook
HootsuiteDashboard
Hootsuite Dashboard
Hootsuite Dashboard
Hootsuite Dashboard
Hootsuite Dashboard
Hootsuite Dashboard
Posting with Hootsuite
Hootsuite Dashboard: Let’s try it…1. Post to test accounts (MorrisTest, MyJurisdiction)    Click in the ‘Compose message…...
Hootsuite Dashboard: Let’s try it…2. Post to test accounts (MorrisTest, MyJurisdiction)        To see your draft posts, c...
Before PostingDouble check before you post   Information is accurate   Information is authorized for public release   P...
A few more things…Searching, deleting, filtering    To search Twitter, enter the search criteria in the search box and   ...
Hootsuite  Tools
Hootsuite Tools
Hootsuite Tools
Hootsuite Tools: Scheduled Tweets
Hootsuite Tools:Analytics
Hootsuite Tools: Interactions
Hootsuite Tools: Interactions
Hootsuite Tools: Applications
Summary of MCUrgent  • What: Emergency notifications from          participating towns: MCUrgent  • Web:    MorrisCountyNJ...
Contact Information                  Carol A. Spencer                        Web Manager, Morris County     Website :    M...
MCUrgent                                     A Shared Emergency                                      Information Network  ...
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2012 Municipal Series: MCUrgent Beginner Course

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(Course updated July 18, 2012)
MCUrgent is a social media emergency notification system developed by Morris County and used in multi-jurisdictional emergencies.

This beginner course explains what it is, how it was developed, and how municipalities can post messages.

Published in: Technology
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  • Add Twitter comment from ThePyroLives about commute home.
  • 2012 Municipal Series: MCUrgent Beginner Course

    1. 1. MCUrgent A Shared Emergency Information Network Getting the word out with social mediaCarol A. Spencer, Web Manager Building a Municipal Social PresenceMorris County NJ July 18, 2012
    2. 2. Holy crap!It’s raining!
    3. 3. Disasters• Hurricane Floyd, Sept 1999 6 NJ deaths, $53M damage• Severe storms, mudslides, August 2000 2,700 homes damaged• Torrential downpours, July 2004 1,000 homes damaged• Hurricane Ivan, Sept 2004• Flooding disaster, April 2005 43% of NJ impacted• Severe storms, heavy rains, June 2006• Severe storms, flooding, April 2007• Nor’easter, March 2010• Hurricane Irene, August 2011• Tropical Storm Lee, Sept 2011
    4. 4. People need information• What roads are closed?• Where can I find shelter?• How long might the power be out?• How high is the river?• How will I get information without power?• Where can I get information?
    5. 5. Finding information was difficult• Nothing on town websites – Maintenance typically contractor or volunteer and not typically 24/7• Nothing on County or OEM website – Information typically coming from towns – Towns can’t update County website – County doesn’t have 24/7 web staff• Limited information in the press• While government was handling the emergency, the public didn’t know the government was doing anything.
    6. 6. When disseminating information…Situation updates need to: – be timely – originate from the source – be accessible even without power – be available 24/7 – be device independent – cross municipal boundaries – be freely available (no subscription or membership required) – be accessed anywhere
    7. 7. Crafting a solutionWe needed to find a way to: – grab information at the source – aggregate it – make it available so the public could: • view it • use it • parse it • share it
    8. 8. Using Twitter to Share Information Messages can be posted from a desktop, laptop, phone Message can be retrieved from a desktop, laptop, phone Subscription-free access Fast Follow text messages AccessibleTwitter.com Twitter users can: Retweet (share) Search by #hashtag Share with RSSTrue social media use allows citizen contribution & sharing: Twitterers can add #hashtags to their own postings Twitterers can message MCUrgent
    9. 9. What Twitter IS:•A news service, a microblog•Information-only notification methodology•Technology dependent notification Server overload; “Fail whale” issues•140 characters only Very brief announcements or links to more information•Available on multiple media Computer, laptop, wireless, smartphone, sms, rss reader, ipad, and more•Available without registration
    10. 10. What Twitter is NOT:•A formal, guaranteed notification system – No guarantee that notices will be posted – No guarantee on uptime – No guarantee that applications that pull Twitter feed will function•The sole notification system – TV, radio, Twitter, Facebook, RSS feeds, SMS/text, reverse 9-1-1, email must all be used•Substitute for an official emergency notification service
    11. 11. Our vision of MCUrgent #MCParsip RT 46 WB between New Rd and Rt 202/Parsippany Rd flooded. All lanes closed. 6:37 AM Mar 15 via Twitter thParsippanyMorris Twp Towns create a tweetDenville #hashtag postRiverdaleDover
    12. 12. Our vision of MCUrgent Twitter (MCUrgent)Parsippany Facebook (MCUrgent)Morris Twp Towns create a tweetDenville #hashtag postRiverdaleDover
    13. 13. Our vision of MCUrgent Twitter (MCUrgent)Parsippany Facebook (MCUrgent)Morris Twp Twitter Towns create a tweet (MorrisCountyNJ)Denville #hashtag post Facebook (MorrisCountyNJ)Riverdale TwitterDover (Town feed) Facebook (Town page)
    14. 14. Social Media Spreads the Message Quickly Twitter 1,131 (MCUrgent) Facebook 1,266 6,387 people could get (MCUrgent) the message with just Twitter 1 click of the mouse. 2,605 (MorrisCountyNJ) Facebook Twitter “Fast Follow” 993 users are not included (MorrisCountyNJ) here so the contacted Twitter 157 number is even higher. (Town feed) Facebook 235 (Town page)
    15. 15. MCUrgent inpractice:Logged intoFacebook,visiting theMCUrgent page
    16. 16. MCUrgent in practice: Without logging into Twitter
    17. 17. MCUrgent in practice: Logged into Twitter
    18. 18. Hurricane Irene: one week Websites Irene Typical •Homepage views 75,155 26,000 Blogger •OEM & MorrisCountyNJ 36,991 2,400 Facebook post views •MorrisCountyNJ 49,610 5,500 •MCUrgent 99,005 400 Twitter message views* •MorrisCountyNJ 169,292 18,000 •MCUrgent 20,448 0 TOTAL VIEWS 450,337 52,300 *Does not include Twitter ‘fast follow’ text messages to cell phones
    19. 19. The Public’s Opinion
    20. 20. Setting UpHootsuite
    21. 21. Log into Hootsuite.com with any browserUsername is the generic email used to set up Hootsuite: MC+TownName+NJ@gmail.comPassword is:
    22. 22. Hootsuite Setup: Getting Started Tab
    23. 23. Hootsuite Setup: Locating social networks
    24. 24. Hootsuite Setup: Settings
    25. 25. Hootsuite Setup: Add info about you
    26. 26. Hootsuite Setup: Change password
    27. 27. Hootsuite Setup: Use https, uncheck items
    28. 28. Hootsuite Setup: pull in other information
    29. 29. Hootsuite Setup: RSS example The RSS feed from CarolSpencerNJ on Twitter is “fed” to the MorrisTest account. Each time CarolSpencerNJ posts to Twitter, it also goes out on MorrisTest. Uses? Nat’l Weather Service, TransOptions, etc.
    30. 30. Hootsuite Setup: Social Networks viewable
    31. 31. Hootsuite Setup
    32. 32. Hootsuite Setup: Add your Town networks
    33. 33. Hootsuite Setup: Add your Town networks
    34. 34. Hootsuite Setup: Add your Town networks
    35. 35. Hootsuite Setup: Terminology Social Networks Tabs Streams Posts
    36. 36. Hootsuite Setup: Adding Tabs
    37. 37. Hootsuite Setup: Adding Tabs
    38. 38. Hootsuite Setup: Adding Streams
    39. 39. Hootsuite Setup: Adding Streams
    40. 40. Hootsuite Setup: Adding Streams
    41. 41. Hootsuite Setup is done!Now, we’re ready to post.Post to: MorrisTest for Twitter MyJurisdiction for Facebook
    42. 42. HootsuiteDashboard
    43. 43. Hootsuite Dashboard
    44. 44. Hootsuite Dashboard
    45. 45. Hootsuite Dashboard
    46. 46. Hootsuite Dashboard
    47. 47. Hootsuite Dashboard
    48. 48. Posting with Hootsuite
    49. 49. Hootsuite Dashboard: Let’s try it…1. Post to test accounts (MorrisTest, MyJurisdiction) Click in the ‘Compose message…’ box Enter a test message. Use abbreviations, hash tags. Check off MorrisTest first. Note the number of characters remaining. Check off MyJurisdiction. Note the number of characters remaining. Click the calendar icon. Schedule for 5 minutes from now. Note that the ‘Send Now’ button became ‘Schedule’. Click ‘View date in Publisher’ to see what happens. Click on the floppy drive icon to see that that does. Save your tweet as a draft.
    50. 50. Hootsuite Dashboard: Let’s try it…2. Post to test accounts (MorrisTest, MyJurisdiction) To see your draft posts, click the down arrow next to the floppy drive icon If you see the post you want to send, click on it. Check the social networks to which you want this to go. If you were to check off one of the MCUrgent social networks, you would get a confirming slider to prevent accidental posting to this account. Click the calendar icon. Schedule for 5 minutes from now. Note that the ‘Send Now’ button became ‘Schedule’. Click Schedule. If you still have the ‘Publisher’ calendar open, see your tweet.
    51. 51. Before PostingDouble check before you post Information is accurate Information is authorized for public release Post is 140 characters or less Spelling is accurate Link is accurate Copy it into a new browser window to be sure it goes where you want Date and time are correct if scheduling into the future Selected social networks are the correct ones Once it’s out there, you can delete it but anyone who has read it, has read it. To delete in Hootsuite, hover over the tweet in the ‘sent tweets’ stream and click the x.
    52. 52. A few more things…Searching, deleting, filtering To search Twitter, enter the search criteria in the search box and click the magnifying glass. To create a stream of a particular search term, click “+Add Stream”. Choose a search term or use logic as per examples To create a stream of keywords, enter the terms. Tweets using any of the keywords will be returned. To use hashtags so your comments will be included in a stream using that term, precede your term with a #. Example: #MCLibrary; #Jan25; #gov20; #superbowl, #SOTU To be sure your tweet ends up in someone’s mentions stream, use @ before their Twitter handle. To delete in Hootsuite, hover over the tweet in the ‘sent tweets’ stream and click the x.
    53. 53. Hootsuite Tools
    54. 54. Hootsuite Tools
    55. 55. Hootsuite Tools
    56. 56. Hootsuite Tools: Scheduled Tweets
    57. 57. Hootsuite Tools:Analytics
    58. 58. Hootsuite Tools: Interactions
    59. 59. Hootsuite Tools: Interactions
    60. 60. Hootsuite Tools: Applications
    61. 61. Summary of MCUrgent • What: Emergency notifications from participating towns: MCUrgent • Web: MorrisCountyNJ.gov Twitter widget Town info on town website if they want • Social: Twitter.com/MCUrgent MCUrgent.org / .net / .com / .info Facebook.com (Morris County Office of Emergency Management) • SMS: text follow MCUrgent to 40404
    62. 62. Contact Information Carol A. Spencer Web Manager, Morris County Website : MorrisCountyNJ.gov Email : CSpencer@co.morris.nj.us or CarolSpencerNJ@gmail.com Facebook : Facebook.com/MorrisCountyNJ Facebook : Facebook.com/MCUrgent Twitter : Twitter.com/MorrisCountyNJ Twitter : Twitter.com/MCUrgent (or MCUrgent.com)
    63. 63. MCUrgent A Shared Emergency Information Network Getting the word out with social mediaCarol A. Spencer, Web Manager Building a Municipal Social PresenceMorris County NJ July 18, 2012

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