How to Leverage LinkedIn as a Marketing Channel

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LinkedIn team up to bring you 10 ways to leverage LinkedIn by targeting their 7.9 million business decision-makers.

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  • MV – Joe moderating and covering the housekeeping items and then move to nest slide to intro both of s
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  • andrew HEADLINE AND SUMMARY (for SEO) Often your LinkedIn profile appears when people search for you on the web Tailor a unique headline and summary to let visitors identify your unique skillset Helps your profile turn up in relevant search results Add a photo EXPERIENCE Include both current position and past positions Detail specific accomplishments in each Let typeahead find your company, so you can connect with past colleagues GET RECOMMENDATIONS Reinforce your professional identity online OTHER INFO Click through to your company or personal websites See honors or awards that represent your accomplishments Find you in search results via keyword
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  • Danielle will explain the credit will be provided by an MV Team member in the next day or so to attendees, then JOE will take over to moderate through Q & A session
  • How to Leverage LinkedIn as a Marketing Channel

    1. 2. MoreVisibility 2010 www.MoreVisibility.com How to Leverage as a Marketing Channel
    2. 3. Today’s Presenters: MoreVisibility 2010 www.MoreVisibility.com Danielle Leitch Andrew Chang MOREVISIBILITY EVP, Client Strategy linkedin.com/in/danielleleitch LINKEDIN Marketing Manager linkedin.com/in/andrewjchang1
    3. 4. Agenda MoreVisibility 2010 www.MoreVisibility.com • Channel Background • Establish a Profile • Expanding Your Reach • Tracking Results • Advertising through DirectAds • Connecting with Others • Company Profiles
    4. 5. LinkedIn members are reconnecting and managing their professional identity Top 4 reasons people come to LinkedIn*: #1: Reconnect with colleagues #2: Manage your professional identity #3: Find out what your colleagues are up to #4: New business opportunities *Source: LinkedIn online survey (4/2010) of over 5,000 U.S. LinkedIn members
    5. 6. LinkedIn Benefits MoreVisibility 2010 www.MoreVisibility.com • Manage your professional information • Be introduced to potential clients • Create, collaborate on projects • Be found and find potential partners • Gain insights from like-minded professionals • Discover new inside connections • Find the best talent for your company
    6. 7. <ul><li>Establish </li></ul><ul><li>Your Profile </li></ul>MoreVisibility 2010 www.MoreVisibility.com
    7. 8. Creating Your Profile MoreVisibility 2010 www.MoreVisibility.com
    8. 9. What Can Be Shared? MoreVisibility 2010 www.MoreVisibility.com • Create a Private Profile – share nothing • Any or all of the following:
    9. 10. <ul><li> Enhancing Your Profile </li></ul><ul><li>Expanding Your Reach </li></ul>MoreVisibility 2010 www.MoreVisibility.com
    10. 11. MoreVisibility 2010 www.MoreVisibility.com TWITTER INTEGRATION
    11. 12. Applications: Tripit MoreVisibility 2010 www.MoreVisibility.com
    12. 13. Applications: WordPress MoreVisibility 2010 www.MoreVisibility.com
    13. 14. Applications: BlogLink by TypePad MoreVisibility 2010 www.MoreVisibility.com
    14. 15. Applications: SlideShare MoreVisibility 2010 www.MoreVisibility.com
    15. 16. <ul><li> Connecting with Others </li></ul><ul><li>Create a Network </li></ul>MoreVisibility 2010 www.MoreVisibility.com
    16. 17. Networking – Invites <ul><li>Sending Invites to Connect </li></ul><ul><ul><li>Personalize Each Invite for Better Results </li></ul></ul><ul><ul><ul><ul><ul><li>How You Know One Another </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Why Should They Connect with You </li></ul></ul></ul></ul></ul><ul><li>Encouraging Others to Send You an Invite </li></ul><ul><ul><li>What’s a Compelling Reason for Them to WANT to Connect? </li></ul></ul><ul><ul><ul><ul><li>Who You Know </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What You Know </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Common Interests/Markets </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Include Links in Signature Lines, Business Cards, Presentations, etc. </li></ul></ul></ul></ul>MoreVisibility 2010 www.MoreVisibility.com
    17. 18. Searching for Connections MoreVisibility 2010 www.MoreVisibility.com
    18. 19. Adding a Connection MoreVisibility 2010 www.MoreVisibility.com
    19. 20. Networking for Connections MoreVisibility 2010 www.MoreVisibility.com
    20. 21. Joining a Group MoreVisibility 2010 www.MoreVisibility.com
    21. 22. Group Details MoreVisibility 2010 www.MoreVisibility.com
    22. 23. Creating a Group MoreVisibility 2010 www.MoreVisibility.com
    23. 24. Asking and Answering Questions MoreVisibility 2010 www.MoreVisibility.com
    24. 25. Asking Questions MoreVisibility 2010 www.MoreVisibility.com
    25. 26. <ul><li>LinkedIn DirectAds </li></ul>MoreVisibility 2010 www.MoreVisibility.com
    26. 27. MoreVisibility 2010 www.MoreVisibility.com Your ads here
    27. 28. LinkedIn DirectAds MoreVisibility 2010 www.MoreVisibility.com <ul><li>Reach over 70 million professionals </li></ul><ul><li>Targeted – by seniority, industry, job function, and more </li></ul><ul><li>Online management interface </li></ul><ul><li>Pay per click (CPC) or per impression (CPM) </li></ul><ul><li>Online reports of clicks and impressions </li></ul>
    28. 29. What an Ad Looks Like MoreVisibility 2010 www.MoreVisibility.com 50x50 pixel image (optional) Headline & Description Visible URL LinkedIn Member or Company Page
    29. 30. MoreVisibility 2010 www.MoreVisibility.com
    30. 31. MoreVisibility 2010 www.MoreVisibility.com
    31. 32. Manage Your Campaigns MoreVisibility 2010 www.MoreVisibility.com
    32. 33. Examples MoreVisibility 2010 www.MoreVisibility.com Recruiting & Staffing Online Education High Technology Business Services
    33. 34. <ul><li>Company Profiles </li></ul>MoreVisibility 2010 www.MoreVisibility.com
    34. 35. Business Corporate Profile
    35. 36. Following Companies MoreVisibility 2010 www.MoreVisibility.com
    36. 37. Find and Attend Events MoreVisibility 2010 www.MoreVisibility.com
    37. 38. <ul><li>Tracking Results </li></ul>MoreVisibility 2010 www.MoreVisibility.com
    38. 39. Profile Statistics MoreVisibility 2010 www.MoreVisibility.com
    39. 40. Link Shorteners MoreVisibility 2010 www.MoreVisibility.com
    40. 41. Referring Web Traffic MoreVisibility 2010 www.MoreVisibility.com
    41. 42. Questions? MoreVisibility 2010 www.MoreVisibility.com Contact: [email_address] 800-787-0497

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