Smaply

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Tools and inspiration for experience innovators: successfully innovate the customer journey and bring customer-centricity to your organization. Smaply app enables teams to digitize, centralize and standardize their customer experience insights. Teams can together work on journey maps, personas and stakeholder maps, collect feedback from others, and create professional exports. With our training program we help teams to understand and apply human-centered approaches. Smaply blog provides newbies and experts with knowledge about customer-centric work, case studies, examples, tutorials and much more. Smaply shop provides you with workshop supplies for journey mapping workshops.

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About

Smaply

Presentations

How to evaluate a customer journey map?

Customer journey maps: the Why and the What

Workshop template – customer journey map

Workshop template – swimlane map

Introduction to digital journey mapping with Smaply

Introduction to stakeholder maps

The basics of mobile ethnography

The basics of customer experience research

Healthcare Example Journey Map

Content Marketing entlang der Customer Journey (Katharina Rainer & Michael Steingress @ Content Day 2017)

Foster customer experience with journey mapping

Introduction to Service Design

Documents

Example persona (Smaply template)

ExperienceFellow infographic: these are the parts of the feedback software

Introduction to customer / buyer / user personas