Hands-On Social Media: The Basics. Facebook, Twitter & LinkedIn


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Condensed Hands-On Social Media Workshop PowerPoint presentation conducted by More In Media, a Social Media Management, Planning and Strategy Company. The event was held at HGTC in Myrtle Beach, SC at the Conference & Business Center on Friday, August 26, 2011.

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Hands-On Social Media: The Basics. Facebook, Twitter & LinkedIn

  1. 1. Welcome! <ul><li>Please boot up your computer. </li></ul><ul><li>Open the following pages: </li></ul>www.facebook.com www.twitter.com www.linkedin.com www.moreinmedia.com www.google.com
  2. 2. WELCOME
  3. 3. HANDS-ON SOCIAL MEDIA The Basics: Facebook, Twitter & LinkedIn
  4. 4. More In Media <ul><li>Social Media </li></ul><ul><li>Manager </li></ul><ul><li>Strategist </li></ul><ul><li>Consultant </li></ul><ul><li>Trainer </li></ul><ul><li>Most Active on </li></ul><ul><li>Facebook </li></ul><ul><li>Google+ </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>WordPress </li></ul><ul><li>YouTube </li></ul>
  5. 5. More In Media Brand <ul><li>Recognizable </li></ul><ul><li>Colors : Yellow & Orange </li></ul><ul><li>Logo : Image Plus Name </li></ul><ul><li>Personal : Picture of Dorien </li></ul><ul><li>Fun, Unique : Orange Glasses </li></ul><ul><li>Duplicated on ALL social media platforms. </li></ul><ul><li>Consistency is key! </li></ul>
  6. 6. More In Media Branding
  7. 7. Resource for Social Media Updates <ul><li>www.MoreInMedia.com </li></ul><ul><li>Subscribe to Blog </li></ul>
  8. 8. OLD MEDIA <ul><li>a small group of elites are briefed in advance </li></ul><ul><li>messages that are tightly scripted to brief the national newspaper, broadcast networks and newsmagazines </li></ul><ul><li>the audience is passive </li></ul>
  9. 9. NEW MEDIA <ul><li>ordinary people provide content to others </li></ul><ul><li>ideas and information are passed virally </li></ul><ul><li>consumer generated content alters the laws of control of message </li></ul><ul><li>new social and user driven media </li></ul>
  10. 10. A Lot Of Choices
  11. 11. Humor Me! <ul><li>Go to www.MindJumpers.com/blog </li></ul><ul><li>Search ‘Social Media Definition by Peeing’ </li></ul><ul><li>Scroll down to the Infographic </li></ul>
  12. 12. Resource for Social Media News <ul><li>Latest and Greatest Blog Posts </li></ul><ul><li>Newest Social Media Gadgets </li></ul><ul><li>Relevant Up-To-Date Content </li></ul><ul><li>Social Media Peeps </li></ul><ul><li>Follow @MoreInMedia </li></ul>
  13. 13. Social Media Successes CASE STUDIES
  14. 14. Social Media Successes THE BIG FISH: <ul><li>http://mashable.com/2010/09/14/social-media-campaigns/ </li></ul><ul><li>Gap </li></ul><ul><li>Toy Story 3 </li></ul><ul><li>AOL Lifesteam </li></ul><ul><li>Starbucks </li></ul><ul><li>Mountain Dew </li></ul>
  15. 15. Social Media Successes: THE SMALL(ER) FRIES <ul><li>http://www.pocket-promo.com/case-studies/case-study-using-text-message-reminders-for-hair-and-nail-salons/sms-case-study-headrush-hair-salon/ </li></ul><ul><li>http:// headrushhair.co.uk/default.htm </li></ul><ul><li>SMS/Texting campaign </li></ul>
  16. 16. The Best of The Best <ul><li>Examples of Social Media Excellence in their Niche </li></ul><ul><li>Great Resources for Small(er) Businesses </li></ul><ul><li>Learn from the Pros </li></ul><ul><li>Implement Proven Successful Strategies </li></ul>
  17. 17. CONTENT DEVELOPMENT <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Why do I need different content on each platform? </li></ul>
  18. 18. Content Optimization <ul><li>Goals & Objectives  </li></ul><ul><li>Planning  </li></ul><ul><li>Execution  </li></ul><ul><li>Analysis & Monitoring  </li></ul><ul><li>Adjusting </li></ul>
  19. 19. SEO Search Engine Optimization <ul><li>Your Profiles </li></ul><ul><li>Keywords </li></ul><ul><li>Comments </li></ul>Do You Want To Be Found? Use:
  20. 20. Facebook Lingo <ul><li>Log-In </li></ul><ul><li>Profile </li></ul><ul><li>Images </li></ul><ul><li>Newsfeed </li></ul><ul><li>Fan Page </li></ul><ul><li>Find Friends </li></ul><ul><li>Chat </li></ul><ul><li>like – share - post </li></ul><ul><li>Link </li></ul><ul><li>Edgerank </li></ul><ul><li>Frequency of posting </li></ul><ul><li>Username or Vanity URL </li></ul>
  21. 21. Facebook Profile Banner www.FBanners.com
  22. 22. Facebook Fan Page
  23. 23. Facebook Tabs
  24. 24. Twitter Lingo <ul><li>Log-in </li></ul><ul><li>Profile </li></ul><ul><li>Image </li></ul><ul><li>Background </li></ul><ul><li>Search </li></ul><ul><li>Follow </li></ul><ul><li>Mention – DM – Retweet </li></ul><ul><li>List </li></ul>
  25. 25. Twitter Home
  26. 26. Twitter Profile
  27. 27. Twitter Profile Edit
  28. 28. Twitter Lists
  29. 29. Twitter Follow
  30. 30. LinkedIn Lingo <ul><li>Log-In </li></ul><ul><li>Profile </li></ul><ul><li>Images </li></ul><ul><li>Connections </li></ul><ul><li>Groups </li></ul><ul><li>Q &A </li></ul><ul><li>Link to Twitter or Facebook </li></ul>
  31. 31. LinkedIn Home
  32. 32. LinkedIn Profile
  33. 33. LinkedIn Groups
  34. 34. LinkedIn Answers
  35. 35. Klout
  36. 36. Google+ A Quick Overview
  37. 37. Google+ Profile
  38. 38. Google+ Profile Edit
  39. 39. Google+ Circle
  40. 40. Resources <ul><li>www.chrisbrogan.com </li></ul><ul><li>www.copyblogger.com </li></ul><ul><li>www.fastcompany.com </li></ul><ul><li>www.mashable.com </li></ul><ul><li>www.readwriteweb.com </li></ul><ul><li>www.techcrunch.com </li></ul><ul><li>www.toprankblog.com </li></ul>