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How to Use Visual Cues
in Plain Language Writing
Center for Plain Language, Washington, DC
14 November 2013
Josiah Fi...
What Do We Mean By
“Visual Cues”?
7.5 Peer Assisted Networking Technology.
7.5 Beer Assisted Networking Technology.
7.5 Peer Assisted Networking Technology.
7.5 Peer-Assisted Networking Technology.
B
P
B

P

Visual Difference
B

P

Visual Difference
Intuitive
P B
P B

Conceptual Difference
P B

Conceptual Difference
Learned
P
Image
P
Letter
:-P
Image
:-P
Image
Image
Some Intuitive Things
Groupings
Groupings
Relative size
Similarity
Difference
Hierarchy
Singularity
Singularity
Ambiguity
Shape Completion
VISUAL CUES IN ACTION

1. Presidential Ballot
Palm Beach County, Florida
November 7, 2000
No punch hole
Reform Party
?
Over 3 times more Reform Party votes than
next-highest Florida county.
Over 3 times more Reform Party votes than
next-highest Florida county.
Over 19,000 ballots disqualified for double votes.
Over 3 times more Reform Party votes than
next-highest Florida county.
Over 19,000 ballots disqualified for double votes.
...
Over 3 times more Reform Party votes than
next-highest Florida county.
Over 19,000 ballots disqualified for double votes.
...
VISUAL CUES IN ACTION

2. Spray Can Labels
Laundry starch
Oven cleaner
Same type
of container
Same type
of container
Same color
Same type
of container
Same color
Same font
Same type
of container
Same color
Same font
Virtually
identical names
Same type
of container
Same color
Same font
Virtually
identical names
Yellow
block letters
Same type
of container
Same color
Same font
Virtually
identical names
Yellow
block letters
Yellow starburst
Same type
of container
Same color
Same font
Virtually
identical names
Yellow
block letters
Yellow starburst
Description
ve...
VISUAL CUES IN ACTION

3. Operating Room Drug Labels
Paralyzing drug used
in surgery.
Paralyzing drug used
in surgery.
Drug that reverses
paralyzing drug: same
container type, same
cap and label color,
same d...
Paralyzing drug used
in surgery.
Drug that reverses
paralyzing drug: same
container type, same
cap and label color,
same d...
Switched to colorcoded containers.
Switched to colorcoded containers.
Put each drug in a
different drawer.
Switched to colorcoded containers.
Put each drug in a
different drawer.
No further problems
reported.

Source: New York Ti...
VISUAL CUES IN ACTION

4. Rocket Launch Risk Assessment
Would You Launch The Challenger?

Source: Report of the Presidential Commission
on Space Shuttle Challenger Accident
Would You Launch The Challenger?

Facts that
cast doubt
on wisdom
of launch
Would You Launch The Challenger?

Facts that
cast doubt
on wisdom
of launch
Recommendation
to launch
Would You Launch The Challenger?

Source: Edward Tufte, Visual Explanations
Would You Launch The Challenger?

O-ring damage index

12

8

4

0
250

300

350

400

450

500

550

600

Temperature ( o...
Would You Launch The Challenger?

O-ring damage index

12

8

4

0
250

300

350

400

450

500

550

600

Temperature ( o...
Would You Launch The Challenger?

O-ring damage index

12

8

4

0
250

300

350

400

450

500

550

600

Temperature ( o...
VISUAL CUES IN ACTION

5. Street Vendor Regulations
Title
Introduction
Four topic sections
P R O B L E M S O LV I N G

1. Excel Print Menu
Actual menu, Microsoft Excel
P R O B L E M S O LV I N G

2. IPO Share Request Kit
Directed Shares Program —
“Friends and Family” IPO Shares
How To Participate In
The Directed Share Program
The Program
The Directed Share Program from XYZ Brokerage Services LLC gi...
Frequently Asked Questions
Is there a difference between the number of shares I request and the number I’m allocated?
Ther...
PHASE 2

Fri.
2/15

Sat.
2/16

Sun.
2/17

Mon.
2/18

Tues.
2/19*

PHASE 3

E

p by checking your status

Thurs.
2/21

Wed....
PHASE 2

Fri.
2/15

Sat.
2/16

Sun.
2/17

Mon.
2/18

Tues.
2/19*

PHASE 3

E

p by checking your status

Thurs.
2/21

Wed....
PHASE 2

Fri.
2/15

Sat.
2/16

Sun.
2/17

Mon.
2/18

Tues.
2/19*

PHASE 3

E

p by checking your status

Thurs.
2/21

Wed....
PHASE 2

Fri.
2/15

Sat.
2/16

Sun.
2/17

Mon.
2/18

Tues.
2/19*

PHASE 3

E

p by checking your status

Thurs.
2/21

Wed....
PHASE 2

Fri.
2/15

Sat.
2/16

Sun.
2/17

Mon.
2/18

Tues.
2/19*

PHASE 3

E

p by checking your status

Thurs.
2/21

Wed....
PHASE 2

Fri.
2/15

Sat.
2/16

Sun.
2/17

Mon.
2/18

Tues.
2/19*

PHASE 3

E

p by checking your status

Thurs.
2/21

Wed....
PHASE 2

Fri.
2/15

Sat.
2/16

Sun.
2/17

Mon.
2/18

Tues.
2/19*

PHASE 3

E

p by checking your status

Thurs.
2/21

Wed....
PHASE 2

Fri.
2/15

Sat.
2/16

Sun.
2/17

Mon.
2/18

Tues.
2/19*

PHASE 3

E

p by checking your status

Thurs.
2/21

Wed....
PHASE 2

Fri.
2/15

Sat.
2/16

Sun.
2/17

Mon.
2/18

Tues.
2/19*

PHASE 3

E

p by checking your status

Thurs.
2/21

Wed....
PHASE 2

Fri.
2/15

Sat.
2/16

Sun.
2/17

Mon.
2/18

Tues.
2/19*

PHASE 3

How To Participate In
The Directed Share Progra...
PHASE 2

Fri.
2/15

Sat.
2/16

Sun.
2/17

Mon.
2/18

Tues.
2/19*

PHASE 3

How To Participate In
The Directed Share Progra...
P R O B L E M S O LV I N G

3. Mutual Fund Key Facts Document
Key Investor Information
This document provides you with key investor information about this Sub-Fund. It is not marketing...
Key Investor Information

28 September 2011

This document provides you with key investor information about this Sub-Fund....
Key Investor Information

28 September 2011

This document provides you with key investor information about this Sub-Fund....
Key Investor Information

28 September 2011

This document provides you with key investor information about this Sub-Fund....
Key Investor Information

28 September 2011

This document provides you with key investor information about this Sub-Fund....
Key Investor Information

28 September 2011

This document provides you with key investor information about this Sub-Fund....
Key Investor Information

28 September 2011

This document provides you with key investor information about this Sub-Fund....
Key Investor Information

28 September 2011

This document provides you with key investor information about this Sub-Fund....
Key Investor Information

28 September 2011

This document provides you with key investor information about this Sub-Fund....
Key Investor Information

28 September 2011

This document provides you with key investor information about this Sub-Fund....
Key Investor Information

28 September 2011

This document provides you with key investor information about this Sub-Fund....
Key Investor Information

28 September 2011

This document provides you with key investor information about this Sub-Fund....
Key Investor Information

28 September 2011

This document provides you with key investor information about this Sub-Fund....
Key Investor Information

28 September 2011

This document provides you with key investor information about this Sub-Fund....
Key Investor Information

28 September 2011

This document provides you with key investor information about this Sub-Fund....
Group Exercises
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How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
How to Use Visual Cues in Plain Language Writing
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How to Use Visual Cues in Plain Language Writing

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Workshop given by Josiah Fisk, President, More Carrot LCC at the Center for Plain Language, Washington, DC on 14 November 2013.

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How to Use Visual Cues in Plain Language Writing

  1. 1. more How to Use Visual Cues in Plain Language Writing Center for Plain Language, Washington, DC 14 November 2013 Josiah Fisk President, More Carrot LLC Boston • Luxembourg
  2. 2. What Do We Mean By “Visual Cues”?
  3. 3. 7.5 Peer Assisted Networking Technology.
  4. 4. 7.5 Beer Assisted Networking Technology.
  5. 5. 7.5 Peer Assisted Networking Technology.
  6. 6. 7.5 Peer-Assisted Networking Technology.
  7. 7. B P
  8. 8. B P Visual Difference
  9. 9. B P Visual Difference Intuitive
  10. 10. P B
  11. 11. P B Conceptual Difference
  12. 12. P B Conceptual Difference Learned
  13. 13. P Image
  14. 14. P Letter
  15. 15. :-P Image
  16. 16. :-P Image
  17. 17. Image
  18. 18. Some Intuitive Things
  19. 19. Groupings
  20. 20. Groupings Relative size
  21. 21. Similarity
  22. 22. Difference
  23. 23. Hierarchy
  24. 24. Singularity
  25. 25. Singularity
  26. 26. Ambiguity
  27. 27. Shape Completion
  28. 28. VISUAL CUES IN ACTION 1. Presidential Ballot
  29. 29. Palm Beach County, Florida November 7, 2000
  30. 30. No punch hole
  31. 31. Reform Party
  32. 32. ?
  33. 33. Over 3 times more Reform Party votes than next-highest Florida county.
  34. 34. Over 3 times more Reform Party votes than next-highest Florida county. Over 19,000 ballots disqualified for double votes.
  35. 35. Over 3 times more Reform Party votes than next-highest Florida county. Over 19,000 ballots disqualified for double votes. Election decided by 537 votes.
  36. 36. Over 3 times more Reform Party votes than next-highest Florida county. Over 19,000 ballots disqualified for double votes. Election decided by 537 votes. . . . or by one person who didn’t understand the power of the visual. Source: New York Times, various issues, 2000
  37. 37. VISUAL CUES IN ACTION 2. Spray Can Labels
  38. 38. Laundry starch
  39. 39. Oven cleaner
  40. 40. Same type of container
  41. 41. Same type of container Same color
  42. 42. Same type of container Same color Same font
  43. 43. Same type of container Same color Same font Virtually identical names
  44. 44. Same type of container Same color Same font Virtually identical names Yellow block letters
  45. 45. Same type of container Same color Same font Virtually identical names Yellow block letters Yellow starburst
  46. 46. Same type of container Same color Same font Virtually identical names Yellow block letters Yellow starburst Description very small
  47. 47. VISUAL CUES IN ACTION 3. Operating Room Drug Labels
  48. 48. Paralyzing drug used in surgery.
  49. 49. Paralyzing drug used in surgery. Drug that reverses paralyzing drug: same container type, same cap and label color, same drawer.
  50. 50. Paralyzing drug used in surgery. Drug that reverses paralyzing drug: same container type, same cap and label color, same drawer. Five of six surgeons at Denver hospital gave the wrong drug at least once. ? ?
  51. 51. Switched to colorcoded containers.
  52. 52. Switched to colorcoded containers. Put each drug in a different drawer.
  53. 53. Switched to colorcoded containers. Put each drug in a different drawer. No further problems reported. Source: New York Times, 5 Dec 1999
  54. 54. VISUAL CUES IN ACTION 4. Rocket Launch Risk Assessment
  55. 55. Would You Launch The Challenger? Source: Report of the Presidential Commission on Space Shuttle Challenger Accident
  56. 56. Would You Launch The Challenger? Facts that cast doubt on wisdom of launch
  57. 57. Would You Launch The Challenger? Facts that cast doubt on wisdom of launch Recommendation to launch
  58. 58. Would You Launch The Challenger? Source: Edward Tufte, Visual Explanations
  59. 59. Would You Launch The Challenger? O-ring damage index 12 8 4 0 250 300 350 400 450 500 550 600 Temperature ( o F) of joints 650 700 750 800 850
  60. 60. Would You Launch The Challenger? O-ring damage index 12 8 4 0 250 300 350 400 450 500 550 600 Temperature ( o F) of joints 650 700 750 800 850
  61. 61. Would You Launch The Challenger? O-ring damage index 12 8 4 0 250 300 350 400 450 500 550 600 Temperature ( o F) of joints Forecast temperatures on launch day 650 700 750 800 850
  62. 62. VISUAL CUES IN ACTION 5. Street Vendor Regulations
  63. 63. Title
  64. 64. Introduction
  65. 65. Four topic sections
  66. 66. P R O B L E M S O LV I N G 1. Excel Print Menu
  67. 67. Actual menu, Microsoft Excel
  68. 68. P R O B L E M S O LV I N G 2. IPO Share Request Kit
  69. 69. Directed Shares Program — “Friends and Family” IPO Shares
  70. 70. How To Participate In The Directed Share Program The Program The Directed Share Program from XYZ Brokerage Services LLC gives you the opportunity to buy shares of Newco Wireless stock at the IPO price. The exact price won’t be known until the evening before the stock begins to trade publicly, but it is currently expected to be somewhere between $00.00 and $00.00. Is This Program Right for Me? Stock investing isn’t for everyone. Many factors could push the price of Newco Wireless stock up or down. These factors could be related to the company, to one or more industries, or to the stock market in general. The choice to invest is yours, although you may want to consult with an investment adviser, financial planner, family members, or anyone else who is typically included in your financial decisions. If You Want to Participate To get started with the program, there are three things you need to do: • Read the enclosed materials, including the preliminary prospectus, which tells you about Newco Wireless stock and its risks. • Decide how many shares you want to request. In deciding, you may want to consider several factors, including your investment goals, how you plan to pay for your shares, and how much exposure you may want to a single stock. • Tell us how many shares you’re interested in buying, either by visiting the web site or by using Form A, the Indication of Interest Form. You can request as few as 100 shares, as many as XXX,XXX shares, or any amount in between that is a multiple of 50. For example, if you want to request more than 100 shares, but less than 300, your possible choices would be 150, 200, or 250 shares. When requesting shares, keep in mind that you might not be allocated the full number you ask for. Depending on supply and demand, you might not be allocated any shares. At the same time, it’s unwise to request more shares than you want, because you might receive — and have to pay for — your full allocation. Keep this package handy until the program is over and you have paid for your shares. You can use the timeline on the following pages as a reminder of what you need to do and when. www.fidelity.com/goto/cingular 1-800-358-2670
  71. 71. Frequently Asked Questions Is there a difference between the number of shares I request and the number I’m allocated? There could be. You can choose how many shares to request, up to your maximum allowable number (which has been determined by your employer). However, you can’t choose how many shares you actually will be allocated. Your actual allocation will depend on a number of factors, including how many shares are made available to the entire program and how many shares other employees request. Do I need to purchase all shares allocated to me? From the time you submit your Indication of Interest until the time you confirm on the evening before the trading day, you can choose how many shares you want to purchase: all, some, or none. Until you confirm and the shares are placed in your account, you can opt out of the program at any time, with no obligation or penalty. Once the shares are in your account, you are committed: you will be held responsible for buying, at the IPO price, all shares in your account. Why might the timing of the IPO change? Many factors can influence the actual date of an IPO. One factor is the Securities and Exchange Commission, which must declare a stock’s registration statement effective before any shares of that stock can be publicly sold. Once this has occurred, the stock’s IPO price must be set. Unexpected developments in the stock market can also affect the timing of an IPO. It may be disadvantageous to launch a new stock offering when markets are unsettled or investor sentiment is negative. What’s the best way for me to pay for my shares? You can pay for your shares by check (including personal check), electronic fund transfer, or wire, whichever is most convenient for you. However, if your payment doesn’t arrive by the payment deadline, you will lose your allocated shares. You will also lose any gains you would otherwise have made, or you will have to pay for any losses. Note also that you cannot pay for your shares by selling them first and then using that money to pay. When can I sell my shares? You can sell some or all of your shares at any time, beginning on the first public trading day. However, you won’t receive any proceeds from selling shares until your payment for the shares has cleared— typically seven business days. No matter when you sell shares, you must pay for them all within three business days of the first public trading day . If you sell your shares, you’ll have to pay a brokerage commission. You can find the commission schedule at www.XYZ.com. How do I use my XYZ account? We have opened a XYZ account in your name, using information provided by your employer, because you need a brokerage account to participate in the program. Any shares you are allocated will be placed in your new XYZ account automatically. Once you have paid for your shares, you may sell them or transfer them to another brokerage account, and close your XYZ account, if you like. H owever, since your XYZ account is a fully functional brokerage account, you may want to keep it, as it offers features such as discounted commissions for buying and selling other stocks. Other questions? You can get answers from XYZ at the web site or the automated phone line. Brokerage services for this program are provided by XYZ Brokerage Services LLC, Member NYSE and SIPC. 1.757806.100 XXX-XXX-XXX 4.DSP-PMC-APP1
  72. 72. PHASE 2 Fri. 2/15 Sat. 2/16 Sun. 2/17 Mon. 2/18 Tues. 2/19* PHASE 3 E p by checking your status Thurs. 2/21 Wed. 2/20* Confirm your interest between 6 p.m. and 10 p.m. Eastern Time Fri. 2/22 Sat. 2/23 Sun. 2/24 Mon. 2/25* F Tues. 2/26 G Trading day: Shares allocated and public trading starts Share payment due *Schedule could change; watch for notification or check with the program phone number or web site. Follow the instructions on the web site or phone line to confirm how many shares you are interested in purchasing. Your shares will be allocated soon after the confirmation period (typically within two hours). Once shares are allocated, you will be responsible for paying for any and all shares in your account. To pay by check: Make out your check to “XYZ Brokerage Services LLC.” Write your account number on the memo line. Fill out a deposit slip (from the confirmation statement acknowledging reciept of your Indication of Interest) and send the check and the slip to: By Regular Mail PHASE 3 PAY F O R Y O U R S H A R E S W I T H I N 3 D AY S O F T R A D I N G D AY F. Check your account to find out how many shares are in it and how much you owe. When you call or log on to check, you’ll see the number of shares you have been allocated and the final IPO price. This information will be available at about 9 a.m. Eastern Time on the first day of public trading. G. Send XYZ a check or wire for the full amount you owe. If your payment doesn’t arrive within three days of the first public trading day, you will lose your shares. If your payment is late, you will give up any gains or be charged for any losses. Be sure to allow time for the mail. Remember that you can’t pay for your shares with the proceeds you get from selling those shares. XYZ Investments PO Box 770001, Cincinnati, OH 45277-0030 By Overnight Express XYZ Investments – Newco Wireless Program 2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048 To pay by wire: Instruct your bank (which may charge for this service) to wire your payment to: By Wire Chase Manhattan Bank, NA ABA Number: 021000021 For credit to: National Financial Services Account Number: 066196-221 For benefit of: Sam Sampleson Account Number: Z00000000 One Chase Manhattan Plaza New York, NY 10004 Check List PHASE 1 PHASE 2 Enter my Indication of Interest using web site or Form A. Confirm my Indication of Interest by web site or phone the evening before the public trading day. Complete all sections of Form B. Sign and send in applicable form(s) in time to arrive by Monday, 2/18. Visit web site or telephone to verify that everything is in order. www.XYZ.com/goto/newco PHASE 3 Check to see how many shares I actually received and how much I owe. Pay for my shares by check, electronic funds transfer, or wire within three business days of the trading day. 1-800-358-2670
  73. 73. PHASE 2 Fri. 2/15 Sat. 2/16 Sun. 2/17 Mon. 2/18 Tues. 2/19* PHASE 3 E p by checking your status Thurs. 2/21 Wed. 2/20* Confirm your interest between 6 p.m. and 10 p.m. Eastern Time Fri. 2/22 Sat. 2/23 Sun. 2/24 Mon. 2/25* F Tues. 2/26 G Trading day: Shares allocated and public trading starts Share payment due *Schedule could change; watch for notification or check with the program phone number or web site. Follow the instructions on the web site or phone line to confirm how many shares you are interested in purchasing. Your shares will be allocated soon after the confirmation period (typically within two hours). Once shares are allocated, you will be responsible for paying for any and all shares in your account. To pay by check: Make out your check to “XYZ Brokerage Services LLC.” Write your account number on the memo line. Fill out a deposit slip (from the confirmation statement acknowledging reciept of your Indication of Interest) and send the check and the slip to: By Regular Mail PHASE 3 PAY F O R Y O U R S H A R E S W I T H I N 3 D AY S O F T R A D I N G D AY F. Check your account to find out how many shares are in it and how much you owe. When you call or log on to check, you’ll see the number of shares you have been allocated and the final IPO price. This information will be available at about 9 a.m. Eastern Time on the first day of public trading. G. Send XYZ a check or wire for the full amount you owe. If your payment doesn’t arrive within three days of the first public trading day, you will lose your shares. If your payment is late, you will give up any gains or be charged for any losses. Be sure to allow time for the mail. Remember that you can’t pay for your shares with the proceeds you get from selling those shares. XYZ Investments PO Box 770001, Cincinnati, OH 45277-0030 By Overnight Express XYZ Investments – Newco Wireless Program 2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048 To pay by wire: Instruct your bank (which may charge for this service) to wire your payment to: By Wire Chase Manhattan Bank, NA ABA Number: 021000021 For credit to: National Financial Services Account Number: 066196-221 For benefit of: Sam Sampleson Account Number: Z00000000 One Chase Manhattan Plaza New York, NY 10004 Check List PHASE 1 PHASE 2 Enter my Indication of Interest using web site or Form A. Confirm my Indication of Interest by web site or phone the evening before the public trading day. Complete all sections of Form B. Sign and send in applicable form(s) in time to arrive by Monday, 2/18. Visit web site or telephone to verify that everything is in order. www.XYZ.com/goto/newco PHASE 3 Check to see how many shares I actually received and how much I owe. Pay for my shares by check, electronic funds transfer, or wire within three business days of the trading day. 1-800-358-2670
  74. 74. PHASE 2 Fri. 2/15 Sat. 2/16 Sun. 2/17 Mon. 2/18 Tues. 2/19* PHASE 3 E p by checking your status Thurs. 2/21 Wed. 2/20* Confirm your interest between 6 p.m. and 10 p.m. Eastern Time Fri. 2/22 Sat. 2/23 Sun. 2/24 Mon. 2/25* F Tues. 2/26 G Trading day: Shares allocated and public trading starts Share payment due *Schedule could change; watch for notification or check with the program phone number or web site. Follow the instructions on the web site or phone line to confirm how many shares you are interested in purchasing. Your shares will be allocated soon after the confirmation period (typically within two hours). Once shares are allocated, you will be responsible for paying for any and all shares in your account. To pay by check: Make out your check to “XYZ Brokerage Services LLC.” Write your account number on the memo line. Fill out a deposit slip (from the confirmation statement acknowledging reciept of your Indication of Interest) and send the check and the slip to: By Regular Mail PHASE 3 PAY F O R Y O U R S H A R E S W I T H I N 3 D AY S O F T R A D I N G D AY F. Check your account to find out how many shares are in it and how much you owe. When you call or log on to check, you’ll see the number of shares you have been allocated and the final IPO price. This information will be available at about 9 a.m. Eastern Time on the first day of public trading. G. Send XYZ a check or wire for the full amount you owe. If your payment doesn’t arrive within three days of the first public trading day, you will lose your shares. If your payment is late, you will give up any gains or be charged for any losses. Be sure to allow time for the mail. Remember that you can’t pay for your shares with the proceeds you get from selling those shares. XYZ Investments PO Box 770001, Cincinnati, OH 45277-0030 By Overnight Express XYZ Investments – Newco Wireless Program 2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048 To pay by wire: Instruct your bank (which may charge for this service) to wire your payment to: By Wire Chase Manhattan Bank, NA ABA Number: 021000021 For credit to: National Financial Services Account Number: 066196-221 For benefit of: Sam Sampleson Account Number: Z00000000 One Chase Manhattan Plaza New York, NY 10004 Check List PHASE 1 PHASE 2 Enter my Indication of Interest using web site or Form A. Confirm my Indication of Interest by web site or phone the evening before the public trading day. Complete all sections of Form B. Sign and send in applicable form(s) in time to arrive by Monday, 2/18. Visit web site or telephone to verify that everything is in order. www.XYZ.com/goto/newco PHASE 3 Check to see how many shares I actually received and how much I owe. Pay for my shares by check, electronic funds transfer, or wire within three business days of the trading day. 1-800-358-2670
  75. 75. PHASE 2 Fri. 2/15 Sat. 2/16 Sun. 2/17 Mon. 2/18 Tues. 2/19* PHASE 3 E p by checking your status Thurs. 2/21 Wed. 2/20* Confirm your interest between 6 p.m. and 10 p.m. Eastern Time Fri. 2/22 Sat. 2/23 Sun. 2/24 Mon. 2/25* F Tues. 2/26 G Trading day: Shares allocated and public trading starts Share payment due *Schedule could change; watch for notification or check with the program phone number or web site. Follow the instructions on the web site or phone line to confirm how many shares you are interested in purchasing. Your shares will be allocated soon after the confirmation period (typically within two hours). Once shares are allocated, you will be responsible for paying for any and all shares in your account. To pay by check: Make out your check to “XYZ Brokerage Services LLC.” Write your account number on the memo line. Fill out a deposit slip (from the confirmation statement acknowledging reciept of your Indication of Interest) and send the check and the slip to: By Regular Mail PHASE 3 PAY F O R Y O U R S H A R E S W I T H I N 3 D AY S O F T R A D I N G D AY F. Check your account to find out how many shares are in it and how much you owe. When you call or log on to check, you’ll see the number of shares you have been allocated and the final IPO price. This information will be available at about 9 a.m. Eastern Time on the first day of public trading. G. Send XYZ a check or wire for the full amount you owe. If your payment doesn’t arrive within three days of the first public trading day, you will lose your shares. If your payment is late, you will give up any gains or be charged for any losses. Be sure to allow time for the mail. Remember that you can’t pay for your shares with the proceeds you get from selling those shares. XYZ Investments PO Box 770001, Cincinnati, OH 45277-0030 By Overnight Express XYZ Investments – Newco Wireless Program 2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048 To pay by wire: Instruct your bank (which may charge for this service) to wire your payment to: By Wire Chase Manhattan Bank, NA ABA Number: 021000021 For credit to: National Financial Services Account Number: 066196-221 For benefit of: Sam Sampleson Account Number: Z00000000 One Chase Manhattan Plaza New York, NY 10004 Check List PHASE 1 PHASE 2 Enter my Indication of Interest using web site or Form A. Confirm my Indication of Interest by web site or phone the evening before the public trading day. Complete all sections of Form B. Sign and send in applicable form(s) in time to arrive by Monday, 2/18. Visit web site or telephone to verify that everything is in order. www.XYZ.com/goto/newco PHASE 3 Check to see how many shares I actually received and how much I owe. Pay for my shares by check, electronic funds transfer, or wire within three business days of the trading day. 1-800-358-2670
  76. 76. PHASE 2 Fri. 2/15 Sat. 2/16 Sun. 2/17 Mon. 2/18 Tues. 2/19* PHASE 3 E p by checking your status Thurs. 2/21 Wed. 2/20* Confirm your interest between 6 p.m. and 10 p.m. Eastern Time Fri. 2/22 Sat. 2/23 Sun. 2/24 Mon. 2/25* F Tues. 2/26 G Trading day: Shares allocated and public trading starts Share payment due *Schedule could change; watch for notification or check with the program phone number or web site. Follow the instructions on the web site or phone line to confirm how many shares you are interested in purchasing. Your shares will be allocated soon after the confirmation period (typically within two hours). Once shares are allocated, you will be responsible for paying for any and all shares in your account. To pay by check: Make out your check to “XYZ Brokerage Services LLC.” Write your account number on the memo line. Fill out a deposit slip (from the confirmation statement acknowledging reciept of your Indication of Interest) and send the check and the slip to: By Regular Mail PHASE 3 PAY F O R Y O U R S H A R E S W I T H I N 3 D AY S O F T R A D I N G D AY F. Check your account to find out how many shares are in it and how much you owe. When you call or log on to check, you’ll see the number of shares you have been allocated and the final IPO price. This information will be available at about 9 a.m. Eastern Time on the first day of public trading. G. Send XYZ a check or wire for the full amount you owe. If your payment doesn’t arrive within three days of the first public trading day, you will lose your shares. If your payment is late, you will give up any gains or be charged for any losses. Be sure to allow time for the mail. Remember that you can’t pay for your shares with the proceeds you get from selling those shares. XYZ Investments PO Box 770001, Cincinnati, OH 45277-0030 By Overnight Express XYZ Investments – Newco Wireless Program 2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048 To pay by wire: Instruct your bank (which may charge for this service) to wire your payment to: By Wire Chase Manhattan Bank, NA ABA Number: 021000021 For credit to: National Financial Services Account Number: 066196-221 For benefit of: Sam Sampleson Account Number: Z00000000 One Chase Manhattan Plaza New York, NY 10004 Check List PHASE 1 PHASE 2 Enter my Indication of Interest using web site or Form A. Confirm my Indication of Interest by web site or phone the evening before the public trading day. Complete all sections of Form B. Sign and send in applicable form(s) in time to arrive by Monday, 2/18. Visit web site or telephone to verify that everything is in order. www.XYZ.com/goto/newco PHASE 3 Check to see how many shares I actually received and how much I owe. Pay for my shares by check, electronic funds transfer, or wire within three business days of the trading day. 1-800-358-2670
  77. 77. PHASE 2 Fri. 2/15 Sat. 2/16 Sun. 2/17 Mon. 2/18 Tues. 2/19* PHASE 3 E p by checking your status Thurs. 2/21 Wed. 2/20* Confirm your interest between 6 p.m. and 10 p.m. Eastern Time Fri. 2/22 Sat. 2/23 Sun. 2/24 Mon. 2/25* F Tues. 2/26 G Trading day: Shares allocated and public trading starts Share payment due *Schedule could change; watch for notification or check with the program phone number or web site. Follow the instructions on the web site or phone line to confirm how many shares you are interested in purchasing. Your shares will be allocated soon after the confirmation period (typically within two hours). Once shares are allocated, you will be responsible for paying for any and all shares in your account. To pay by check: Make out your check to “XYZ Brokerage Services LLC.” Write your account number on the memo line. Fill out a deposit slip (from the confirmation statement acknowledging reciept of your Indication of Interest) and send the check and the slip to: By Regular Mail PHASE 3 PAY F O R Y O U R S H A R E S W I T H I N 3 D AY S O F T R A D I N G D AY F. Check your account to find out how many shares are in it and how much you owe. When you call or log on to check, you’ll see the number of shares you have been allocated and the final IPO price. This information will be available at about 9 a.m. Eastern Time on the first day of public trading. G. Send XYZ a check or wire for the full amount you owe. If your payment doesn’t arrive within three days of the first public trading day, you will lose your shares. If your payment is late, you will give up any gains or be charged for any losses. Be sure to allow time for the mail. Remember that you can’t pay for your shares with the proceeds you get from selling those shares. XYZ Investments PO Box 770001, Cincinnati, OH 45277-0030 By Overnight Express XYZ Investments – Newco Wireless Program 2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048 To pay by wire: Instruct your bank (which may charge for this service) to wire your payment to: By Wire Chase Manhattan Bank, NA ABA Number: 021000021 For credit to: National Financial Services Account Number: 066196-221 For benefit of: Sam Sampleson Account Number: Z00000000 One Chase Manhattan Plaza New York, NY 10004 Check List PHASE 1 PHASE 2 Enter my Indication of Interest using web site or Form A. Confirm my Indication of Interest by web site or phone the evening before the public trading day. Complete all sections of Form B. Sign and send in applicable form(s) in time to arrive by Monday, 2/18. Visit web site or telephone to verify that everything is in order. www.XYZ.com/goto/newco PHASE 3 Check to see how many shares I actually received and how much I owe. Pay for my shares by check, electronic funds transfer, or wire within three business days of the trading day. 1-800-358-2670
  78. 78. PHASE 2 Fri. 2/15 Sat. 2/16 Sun. 2/17 Mon. 2/18 Tues. 2/19* PHASE 3 E p by checking your status Thurs. 2/21 Wed. 2/20* Confirm your interest between 6 p.m. and 10 p.m. Eastern Time Fri. 2/22 Sat. 2/23 Sun. 2/24 Mon. 2/25* F Tues. 2/26 G Trading day: Shares allocated and public trading starts Share payment due *Schedule could change; watch for notification or check with the program phone number or web site. Follow the instructions on the web site or phone line to confirm how many shares you are interested in purchasing. Your shares will be allocated soon after the confirmation period (typically within two hours). Once shares are allocated, you will be responsible for paying for any and all shares in your account. To pay by check: Make out your check to “XYZ Brokerage Services LLC.” Write your account number on the memo line. Fill out a deposit slip (from the confirmation statement acknowledging reciept of your Indication of Interest) and send the check and the slip to: By Regular Mail PHASE 3 PAY F O R Y O U R S H A R E S W I T H I N 3 D AY S O F T R A D I N G D AY F. Check your account to find out how many shares are in it and how much you owe. When you call or log on to check, you’ll see the number of shares you have been allocated and the final IPO price. This information will be available at about 9 a.m. Eastern Time on the first day of public trading. G. Send XYZ a check or wire for the full amount you owe. If your payment doesn’t arrive within three days of the first public trading day, you will lose your shares. If your payment is late, you will give up any gains or be charged for any losses. Be sure to allow time for the mail. Remember that you can’t pay for your shares with the proceeds you get from selling those shares. XYZ Investments PO Box 770001, Cincinnati, OH 45277-0030 By Overnight Express XYZ Investments – Newco Wireless Program 2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048 To pay by wire: Instruct your bank (which may charge for this service) to wire your payment to: By Wire Chase Manhattan Bank, NA ABA Number: 021000021 For credit to: National Financial Services Account Number: 066196-221 For benefit of: Sam Sampleson Account Number: Z00000000 One Chase Manhattan Plaza New York, NY 10004 Check List PHASE 1 PHASE 2 Enter my Indication of Interest using web site or Form A. Confirm my Indication of Interest by web site or phone the evening before the public trading day. Complete all sections of Form B. Sign and send in applicable form(s) in time to arrive by Monday, 2/18. Visit web site or telephone to verify that everything is in order. www.XYZ.com/goto/newco PHASE 3 Check to see how many shares I actually received and how much I owe. Pay for my shares by check, electronic funds transfer, or wire within three business days of the trading day. 1-800-358-2670
  79. 79. PHASE 2 Fri. 2/15 Sat. 2/16 Sun. 2/17 Mon. 2/18 Tues. 2/19* PHASE 3 E p by checking your status Thurs. 2/21 Wed. 2/20* Confirm your interest between 6 p.m. and 10 p.m. Eastern Time Fri. 2/22 Sat. 2/23 Sun. 2/24 Mon. 2/25* F Tues. 2/26 G Trading day: Shares allocated and public trading starts Share payment due *Schedule could change; watch for notification or check with the program phone number or web site. Follow the instructions on the web site or phone line to confirm how many shares you are interested in purchasing. Your shares will be allocated soon after the confirmation period (typically within two hours). Once shares are allocated, you will be responsible for paying for any and all shares in your account. To pay by check: Make out your check to “XYZ Brokerage Services LLC.” Write your account number on the memo line. Fill out a deposit slip (from the confirmation statement acknowledging reciept of your Indication of Interest) and send the check and the slip to: By Regular Mail PHASE 3 PAY F O R Y O U R S H A R E S W I T H I N 3 D AY S O F T R A D I N G D AY F. Check your account to find out how many shares are in it and how much you owe. When you call or log on to check, you’ll see the number of shares you have been allocated and the final IPO price. This information will be available at about 9 a.m. Eastern Time on the first day of public trading. G. Send XYZ a check or wire for the full amount you owe. If your payment doesn’t arrive within three days of the first public trading day, you will lose your shares. If your payment is late, you will give up any gains or be charged for any losses. Be sure to allow time for the mail. Remember that you can’t pay for your shares with the proceeds you get from selling those shares. XYZ Investments PO Box 770001, Cincinnati, OH 45277-0030 By Overnight Express XYZ Investments – Newco Wireless Program 2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048 To pay by wire: Instruct your bank (which may charge for this service) to wire your payment to: By Wire Chase Manhattan Bank, NA ABA Number: 021000021 For credit to: National Financial Services Account Number: 066196-221 For benefit of: Sam Sampleson Account Number: Z00000000 One Chase Manhattan Plaza New York, NY 10004 Check List PHASE 1 PHASE 2 Enter my Indication of Interest using web site or Form A. Confirm my Indication of Interest by web site or phone the evening before the public trading day. Complete all sections of Form B. Sign and send in applicable form(s) in time to arrive by Monday, 2/18. Visit web site or telephone to verify that everything is in order. www.XYZ.com/goto/newco PHASE 3 Check to see how many shares I actually received and how much I owe. Pay for my shares by check, electronic funds transfer, or wire within three business days of the trading day. 1-800-358-2670
  80. 80. PHASE 2 Fri. 2/15 Sat. 2/16 Sun. 2/17 Mon. 2/18 Tues. 2/19* PHASE 3 E p by checking your status Thurs. 2/21 Wed. 2/20* Confirm your interest between 6 p.m. and 10 p.m. Eastern Time Fri. 2/22 Sat. 2/23 Sun. 2/24 Mon. 2/25* F Tues. 2/26 G Trading day: Shares allocated and public trading starts Share payment due *Schedule could change; watch for notification or check with the program phone number or web site. Follow the instructions on the web site or phone line to confirm how many shares you are interested in purchasing. Your shares will be allocated soon after the confirmation period (typically within two hours). Once shares are allocated, you will be responsible for paying for any and all shares in your account. To pay by check: Make out your check to “XYZ Brokerage Services LLC.” Write your account number on the memo line. Fill out a deposit slip (from the confirmation statement acknowledging reciept of your Indication of Interest) and send the check and the slip to: By Regular Mail PHASE 3 PAY F O R Y O U R S H A R E S W I T H I N 3 D AY S O F T R A D I N G D AY F. Check your account to find out how many shares are in it and how much you owe. When you call or log on to check, you’ll see the number of shares you have been allocated and the final IPO price. This information will be available at about 9 a.m. Eastern Time on the first day of public trading. G. Send XYZ a check or wire for the full amount you owe. If your payment doesn’t arrive within three days of the first public trading day, you will lose your shares. If your payment is late, you will give up any gains or be charged for any losses. Be sure to allow time for the mail. Remember that you can’t pay for your shares with the proceeds you get from selling those shares. XYZ Investments PO Box 770001, Cincinnati, OH 45277-0030 By Overnight Express XYZ Investments – Newco Wireless Program 2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048 To pay by wire: Instruct your bank (which may charge for this service) to wire your payment to: By Wire Chase Manhattan Bank, NA ABA Number: 021000021 For credit to: National Financial Services Account Number: 066196-221 For benefit of: Sam Sampleson Account Number: Z00000000 One Chase Manhattan Plaza New York, NY 10004 Check List PHASE 1 PHASE 2 Enter my Indication of Interest using web site or Form A. Confirm my Indication of Interest by web site or phone the evening before the public trading day. Complete all sections of Form B. Sign and send in applicable form(s) in time to arrive by Monday, 2/18. Visit web site or telephone to verify that everything is in order. www.XYZ.com/goto/newco PHASE 3 Check to see how many shares I actually received and how much I owe. Pay for my shares by check, electronic funds transfer, or wire within three business days of the trading day. 1-800-358-2670
  81. 81. PHASE 2 Fri. 2/15 Sat. 2/16 Sun. 2/17 Mon. 2/18 Tues. 2/19* PHASE 3 How To Participate In The Directed Share Program p by checking your status Thurs. 2/21 Wed. 2/20* E Confirm your interest between 6 p.m. and 10 p.m. Eastern Time Fri. 2/22 Sat. 2/23 Sun. 2/24 Mon. 2/25* F Tues. 2/26 G Trading day: Shares allocated and public trading starts Share payment due *Schedule could change; watch for notification or check with the program phone number or web site. Frequently Asked Questions Is there a difference between the number of shares I request and the number I’m allocated? There could be. You can choose how many shares to request, up to your maximum allowable number (which has been determined by your employer). However, you can’t choose how many shares you actually will be allocated. Your actual allocation will depend on a number of factors, including how many shares are made available to the entire program and how many shares other employees request. Do I need to purchase all shares allocated to me? The Directed Share Program from XYZ Brokerage Services LLC gives you the opportunity to buy shares of Newco Wireless stock at the IPO price. The exact price won’t be known until the evening before the stock begins to trade publicly, but it is currently expected to be somewhere between $00.00 and $00.00. Follow the instructions on the web site or phone line to confirm how many shares you are interested in purchasing. Your shares will be allocated soon after the confirmation period (typically within two hours). Once shares are allocated, you will be responsible for paying for any and all shares in your account. Is This Program Right for Me? Stock investing isn’t for everyone. Many factors could push the price of Newco Wireless stock up or down. These factors could be related to the company, to one or more industries, or to the stock market in general. The choice to invest is yours, although you may want to consult with an investment adviser, financial planner, family members, or anyone else who is typically included in your financial decisions. If You Want to Participate To get started with the program, there are three things you need to do: • Read the enclosed materials, including the preliminary prospectus, which tells you about Newco Wireless stock and its risks. • Decide how many shares you want to request. In deciding, you may want to consider several factors, including your investment goals, how you plan to pay for your shares, and how much exposure you may want to a single stock. • Tell us how many shares you’re interested in buying, either by visiting the web site or by using Form A, the Indication of Interest Form. You can request as few as 100 shares, as many as XXX,XXX shares, or any amount in between that is a multiple of 50. For example, if you want to request more than 100 shares, but less than 300, your possible choices would be 150, 200, or 250 shares. When requesting shares, keep in mind that you might not be allocated the full number you ask for. Depending on supply and demand, you might not be allocated any shares. At the same time, it’s unwise to request more shares than you want, because you might receive — and have to pay for — your full allocation. Keep this package handy until the program is over and you have paid for your shares. You can use the timeline on the following pages as a reminder of what you need to do and when. PHASE 3 PAY F O R Y O U R S H A R E S W I T H I N 3 D AY S O F T R A D I N G D AY F. Check your account to find out how many shares are in it and how much you owe. When you call or log on to check, you’ll see the number of shares you have been allocated and the final IPO price. This information will be available at about 9 a.m. Eastern Time on the first day of public trading. G. Send XYZ a check or wire for the full amount you owe. If your payment doesn’t arrive within three days of the first public trading day, you will lose your shares. If your payment is late, you will give up any gains or be charged for any losses. Be sure to allow time for the mail. Remember that you can’t pay for your shares with the proceeds you get from selling those shares. To pay by check: Make out your check to “XYZ Brokerage Services LLC.” Write your account number on the memo line. Fill out a deposit slip (from the confirmation statement acknowledging reciept of your Indication of Interest) and send the check and the slip to: From the time you submit your Indication of Interest until the time you confirm on the evening before the trading day, you can choose how many shares you want to purchase: all, some, or none. Until you confirm and the shares are placed in your account, you can opt out of the program at any time, with no obligation or penalty. Once the shares are in your account, you are committed: you will be held responsible for buying, at the IPO price, all shares in your account. By Regular Mail The Program Many factors can influence the actual date of an IPO. One factor is the Securities and Exchange Commission, which must declare a stock’s registration statement effective before any shares of that stock can be publicly sold. Once this has occurred, the stock’s IPO price must be set. Unexpected developments in the stock market can also affect the timing of an IPO. It may be disadvantageous to launch a new stock offering when markets are unsettled or investor sentiment is negative. XYZ Investments PO Box 770001, Cincinnati, OH 45277-0030 By Overnight Express XYZ Investments – Newco Wireless Program 2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048 To pay by wire: Instruct your bank (which may charge for this service) to wire your payment to: By Wire Chase Manhattan Bank, NA ABA Number: 021000021 For credit to: National Financial Services Account Number: 066196-221 For benefit of: Sam Sampleson Account Number: Z00000000 One Chase Manhattan Plaza New York, NY 10004 PHASE 1 PHASE 2 Enter my Indication of Interest using web site or Form A. Confirm my Indication of Interest by web site or phone the evening before the public trading day. Sign and send in applicable form(s) in time to arrive by Monday, 2/18. Visit web site or telephone to verify that everything is in order. What’s the best way for me to pay for my shares? You can pay for your shares by check (including personal check), electronic fund transfer, or wire, whichever is most convenient for you. However, if your payment doesn’t arrive by the payment deadline, you will lose your allocated shares. You will also lose any gains you would otherwise have made, or you will have to pay for any losses. Note also that you cannot pay for your shares by selling them first and then using that money to pay. When can I sell my shares? You can sell some or all of your shares at any time, beginning on the first public trading day. However, you won’t receive any proceeds from selling shares until your payment for the shares has cleared— typically seven business days. No matter when you sell shares, you must pay for them all within three business days of the first public trading day . If you sell your shares, you’ll have to pay a brokerage commission. You can find the commission schedule at www.XYZ.com. How do I use my XYZ account? Check List Complete all sections of Form B. Why might the timing of the IPO change? PHASE 3 Check to see how many shares I actually received and how much I owe. We have opened a XYZ account in your name, using information pr ovided by your employer, because you need a brokerage account to participate in the program. Any shares you are allocated will be placed in your new XYZ account automatically. Once you have paid for your shares, you may sell them or transfer them to another brokerage account, and close your XYZ account, if you like. H owever, since your XYZ account is a fully functional brokerage account, you may want to keep it, as it offers features such as discounted commissions for buying and selling other stocks. Other questions? You can get answers from XYZ at the web site or the automated phone line. Pay for my shares by check, electronic funds transfer, or wire within three business days of the trading day. Brokerage services for this program are provided by XYZ Brokerage Services LLC, Member NYSE and SIPC. 1.757806.100 XXX-XXX-XXX 4.DSP-PMC-APP1 www.fidelity.com/goto/cingular 1-800-358-2670 www.XYZ.com/goto/newco 1-800-358-2670 5 documents > 1
  82. 82. PHASE 2 Fri. 2/15 Sat. 2/16 Sun. 2/17 Mon. 2/18 Tues. 2/19* PHASE 3 How To Participate In The Directed Share Program p by checking your status Thurs. 2/21 Wed. 2/20* E Confirm your interest between 6 p.m. and 10 p.m. Eastern Time Fri. 2/22 Sat. 2/23 Sun. 2/24 Mon. 2/25* F Tues. 2/26 G Trading day: Shares allocated and public trading starts Share payment due *Schedule could change; watch for notification or check with the program phone number or web site. Frequently Asked Questions Is there a difference between the number of shares I request and the number I’m allocated? There could be. You can choose how many shares to request, up to your maximum allowable number (which has been determined by your employer). However, you can’t choose how many shares you actually will be allocated. Your actual allocation will depend on a number of factors, including how many shares are made available to the entire program and how many shares other employees request. Do I need to purchase all shares allocated to me? The Directed Share Program from XYZ Brokerage Services LLC gives you the opportunity to buy shares of Newco Wireless stock at the IPO price. The exact price won’t be known until the evening before the stock begins to trade publicly, but it is currently expected to be somewhere between $00.00 and $00.00. Follow the instructions on the web site or phone line to confirm how many shares you are interested in purchasing. Your shares will be allocated soon after the confirmation period (typically within two hours). Once shares are allocated, you will be responsible for paying for any and all shares in your account. Is This Program Right for Me? Stock investing isn’t for everyone. Many factors could push the price of Newco Wireless stock up or down. These factors could be related to the company, to one or more industries, or to the stock market in general. The choice to invest is yours, although you may want to consult with an investment adviser, financial planner, family members, or anyone else who is typically included in your financial decisions. If You Want to Participate To get started with the program, there are three things you need to do: • Read the enclosed materials, including the preliminary prospectus, which tells you about Newco Wireless stock and its risks. • Decide how many shares you want to request. In deciding, you may want to consider several factors, including your investment goals, how you plan to pay for your shares, and how much exposure you may want to a single stock. • Tell us how many shares you’re interested in buying, either by visiting the web site or by using Form A, the Indication of Interest Form. You can request as few as 100 shares, as many as XXX,XXX shares, or any amount in between that is a multiple of 50. For example, if you want to request more than 100 shares, but less than 300, your possible choices would be 150, 200, or 250 shares. When requesting shares, keep in mind that you might not be allocated the full number you ask for. Depending on supply and demand, you might not be allocated any shares. At the same time, it’s unwise to request more shares than you want, because you might receive — and have to pay for — your full allocation. Keep this package handy until the program is over and you have paid for your shares. You can use the timeline on the following pages as a reminder of what you need to do and when. PHASE 3 PAY F O R Y O U R S H A R E S W I T H I N 3 D AY S O F T R A D I N G D AY F. Check your account to find out how many shares are in it and how much you owe. When you call or log on to check, you’ll see the number of shares you have been allocated and the final IPO price. This information will be available at about 9 a.m. Eastern Time on the first day of public trading. G. Send XYZ a check or wire for the full amount you owe. If your payment doesn’t arrive within three days of the first public trading day, you will lose your shares. If your payment is late, you will give up any gains or be charged for any losses. Be sure to allow time for the mail. Remember that you can’t pay for your shares with the proceeds you get from selling those shares. To pay by check: Make out your check to “XYZ Brokerage Services LLC.” Write your account number on the memo line. Fill out a deposit slip (from the confirmation statement acknowledging reciept of your Indication of Interest) and send the check and the slip to: From the time you submit your Indication of Interest until the time you confirm on the evening before the trading day, you can choose how many shares you want to purchase: all, some, or none. Until you confirm and the shares are placed in your account, you can opt out of the program at any time, with no obligation or penalty. Once the shares are in your account, you are committed: you will be held responsible for buying, at the IPO price, all shares in your account. By Regular Mail The Program Many factors can influence the actual date of an IPO. One factor is the Securities and Exchange Commission, which must declare a stock’s registration statement effective before any shares of that stock can be publicly sold. Once this has occurred, the stock’s IPO price must be set. Unexpected developments in the stock market can also affect the timing of an IPO. It may be disadvantageous to launch a new stock offering when markets are unsettled or investor sentiment is negative. XYZ Investments PO Box 770001, Cincinnati, OH 45277-0030 By Overnight Express XYZ Investments – Newco Wireless Program 2300 Litton Lane, Mail Zone KH2G, Hebron, KY 41048 To pay by wire: Instruct your bank (which may charge for this service) to wire your payment to: By Wire Chase Manhattan Bank, NA ABA Number: 021000021 For credit to: National Financial Services Account Number: 066196-221 For benefit of: Sam Sampleson Account Number: Z00000000 One Chase Manhattan Plaza New York, NY 10004 PHASE 1 PHASE 2 Enter my Indication of Interest using web site or Form A. Confirm my Indication of Interest by web site or phone the evening before the public trading day. Sign and send in applicable form(s) in time to arrive by Monday, 2/18. Visit web site or telephone to verify that everything is in order. What’s the best way for me to pay for my shares? You can pay for your shares by check (including personal check), electronic fund transfer, or wire, whichever is most convenient for you. However, if your payment doesn’t arrive by the payment deadline, you will lose your allocated shares. You will also lose any gains you would otherwise have made, or you will have to pay for any losses. Note also that you cannot pay for your shares by selling them first and then using that money to pay. When can I sell my shares? You can sell some or all of your shares at any time, beginning on the first public trading day. However, you won’t receive any proceeds from selling shares until your payment for the shares has cleared— typically seven business days. No matter when you sell shares, you must pay for them all within three business days of the first public trading day . If you sell your shares, you’ll have to pay a brokerage commission. You can find the commission schedule at www.XYZ.com. How do I use my XYZ account? Check List Complete all sections of Form B. Why might the timing of the IPO change? PHASE 3 Check to see how many shares I actually received and how much I owe. We have opened a XYZ account in your name, using information pr ovided by your employer, because you need a brokerage account to participate in the program. Any shares you are allocated will be placed in your new XYZ account automatically. Once you have paid for your shares, you may sell them or transfer them to another brokerage account, and close your XYZ account, if you like. H owever, since your XYZ account is a fully functional brokerage account, you may want to keep it, as it offers features such as discounted commissions for buying and selling other stocks. Other questions? You can get answers from XYZ at the web site or the automated phone line. Pay for my shares by check, electronic funds transfer, or wire within three business days of the trading day. Brokerage services for this program are provided by XYZ Brokerage Services LLC, Member NYSE and SIPC. 1.757806.100 XXX-XXX-XXX 4.DSP-PMC-APP1 www.fidelity.com/goto/cingular 1-800-358-2670 www.XYZ.com/goto/newco 1-800-358-2670 5 documents > 1 10 pages > 4
  83. 83. P R O B L E M S O LV I N G 3. Mutual Fund Key Facts Document
  84. 84. Key Investor Information This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest. Selectum Belgium Fund A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV   Class R Retail   LU0652588970   Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium   Objectives and Investment Policy The Sub-Fund has as its objective to offer shareholders a maximum increase in their investment over the medium term (5 - 7 years). The Investment Manager anticipates that under normal market conditions the Sub-Fund will mainly invest in a broad mix of equities from issuers in Belgium. Equities are securities that represent a share in the business results of a company. The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whose value is linked to one or more rates, indexes, share prices or other values. Hedging means seeking to reduce or cancel out exposure to various investment risks. The Investment Manager performs inten­ ive research on individual companies, focusing on their fundamental qualities and their s potential to increase cash flows. The Investment Manager uses a vigorous and ongoing process of analysis that includes research as well as inter­ iews with senior management. v The Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years. The reference currency of the Sub-Fund is EUR. Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day. The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price).
  85. 85. Key Investor Information 28 September 2011 This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest. Selectum Belgium Fund A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275 This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium required by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest. Selectum Belgium Fund Objectives and Investment Policy A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV   Class R Retail   LU0652588970   Objective To offer shareholders a maximum increase in their Terms to Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium   Understand investment over the medium term (5 - 7 years). Equities Securities that represent a share in the business results Objectives and Investment Policy Manager anticipates that Portfolio Securities The Investment of a company. under normal market its objective Sub-Fund will mainly a maximum increase in their investment over the medium term (5 - 7 The Sub-Fund has asconditions the to offer shareholdersinvest in Derivatives Financial instruments whose value is linked to one or a broad years). mix of equities from issuers in Belgium. The Sub-Fund may more rates, indexes, share prices or other values. use derivatives for efficient portfolio management or for hedging. The Investment Manager anticipates that under normal market conditions the Sub-Fundreduce or cancel out a broad mix of equiHedging Seeking to will mainly invest in exposure to various Investment Process The Investment Man ager performs intensive ties from issuers in Belgium. Equities are securities that represent a share in the business results of a company. investment risks. research on individual companies, focusing on their fundamental The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whose qualities and their potential to increase cash flows. The Investment Orders to buy means Sub-Fund shares are processed every value is linkedatovigorousmore rates, indexes, shareanalysisor other values. Hedging or sell seeking to reduce or cancel out exposure one or and ongoing process of prices that Manager uses Luxembourg business day. to various investment risks.interviews with senior management. includes research as well as The Sub-Fund issues only accumulation shares (shares in which The Investment Manager performs inten­ ive research on individual companies, focusingadded to the share price). s any income earned is on their fundamental qualities and their Designed For Investors who understand the risks of the Sub-Fund potential toto invest for at flows.5The years. increase cash least - 7 Investment Manager uses a vigorous and ongoing process of analysis that includes research as and intend well as inter­ iews with senior management. v Reference Currency EUR The Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years. The reference currency of the Sub-Fund is EUR. Risk to buy or sell Sub-Fund shares are processed every Luxembourg business day. Ordersand Reward Profile The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 Lower potential risk/reward 4 5 6 7 Higher potential risk/reward Not risk-free. The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  86. 86. Key Investor Information 28 September 2011 This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest. Selectum Belgium Fund A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium LU0652589275 Selectum Belgium Fund Objectives and Investment Policy A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV   Class R Retail   LU0652588970   Objective To offer shareholders a maximum increase in their Terms to Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium   Understand investment over the medium term (5 - 7 years). Equities Securities that represent a share in the business results Objectives and Investment Policy Manager anticipates that Portfolio Securities The Investment of a company. under normal market its objective Sub-Fund will mainly a maximum increase in their investment over the medium term (5 - 7 The Sub-Fund has asconditions the to offer shareholdersinvest in Derivatives Financial instruments whose value is linked to one or a broad years). mix of equities from issuers in Belgium. The Sub-Fund may more rates, indexes, share prices or other values. use derivatives for efficient portfolio management or for hedging. The Investment Manager anticipates that under normal market conditions the Sub-Fundreduce or cancel out a broad mix of equiHedging Seeking to will mainly invest in exposure to various Investment Process The Investment Man ager performs intensive ties from issuers in Belgium. Equities are securities that represent a share in the business results of a company. investment risks. research on individual companies, focusing on their fundamental The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whose qualities and their potential to increase cash flows. The Investment Orders to buy means Sub-Fund shares are processed every value is linkedatovigorousmore rates, indexes, shareanalysisor other values. Hedging or sell seeking to reduce or cancel out exposure one or and ongoing process of prices that Manager uses Luxembourg business day. to various investment risks.interviews with senior management. includes research as well as The Sub-Fund issues only accumulation shares (shares in which The Investment Manager performs inten­ ive research on individual companies, focusingadded to the share price). s any income earned is on their fundamental qualities and their Designed For Investors who understand the risks of the Sub-Fund potential toto invest for at flows.5The years. increase cash least - 7 Investment Manager uses a vigorous and ongoing process of analysis that includes research as and intend well as inter­ iews with senior management. v Reference Currency EUR The Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years. The reference currency of the Sub-Fund is EUR. Risk to buy or sell Sub-Fund shares are processed every Luxembourg business day. Ordersand Reward Profile The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 Lower potential risk/reward 4 5 6 7 Higher potential risk/reward Not risk-free. The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  87. 87. Key Investor Information 28 September 2011 This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest. Selectum Belgium Fund A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium LU0652589275 Objectives and Investment Policy A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV   Class R Retail   LU0652588970   Objective To offer shareholders a maximum increase in their Terms to Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium   Understand investment over the medium term (5 - 7 years). Equities Securities that represent a share in the business results Objectives and Investment Policy Manager anticipates that Portfolio Securities The Investment of a company. under normal market its objective Sub-Fund will mainly a maximum increase in their investment over the medium term (5 - 7 The Sub-Fund has asconditions the to offer shareholdersinvest in Derivatives Financial instruments whose value is linked to one or a broad years). mix of equities from issuers in Belgium. The Sub-Fund may more rates, indexes, share prices or other values. use derivatives for efficient portfolio management or for hedging. The Investment Manager anticipates that under normal market conditions the Sub-Fundreduce or cancel out a broad mix of equiHedging Seeking to will mainly invest in exposure to various Investment Process The Investment Man ager performs intensive ties from issuers in Belgium. Equities are securities that represent a share in the business results of a company. investment risks. research on individual companies, focusing on their fundamental The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whose qualities and their potential to increase cash flows. The Investment Orders to buy means Sub-Fund shares are processed every value is linkedatovigorousmore rates, indexes, shareanalysisor other values. Hedging or sell seeking to reduce or cancel out exposure one or and ongoing process of prices that Manager uses Luxembourg business day. to various investment risks.interviews with senior management. includes research as well as The Sub-Fund issues only accumulation shares (shares in which The Investment Manager performs inten­ ive research on individual companies, focusingadded to the share price). s any income earned is on their fundamental qualities and their Designed For Investors who understand the risks of the Sub-Fund potential toto invest for at flows.5The years. increase cash least - 7 Investment Manager uses a vigorous and ongoing process of analysis that includes research as and intend well as inter­ iews with senior management. v Reference Currency EUR The Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years. The reference currency of the Sub-Fund is EUR. Risk to buy or sell Sub-Fund shares are processed every Luxembourg business day. Ordersand Reward Profile The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 Lower potential risk/reward 4 5 6 7 Higher potential risk/reward Not risk-free. The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  88. 88. Key Investor Information 28 September 2011 This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest. Selectum Belgium Fund A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium LU0652589275 Objectives and Investment Policy    Objective To offer shareholders a maximum increase in their Terms to Understand    investment over the medium term (5 - 7 years). Equities Securities that represent a share in the business results Objectives and Investment Policy Manager anticipates that Portfolio Securities The Investment of a company. under normal market its objective Sub-Fund will mainly a maximum increase in their investment over the medium term (5 - 7 The Sub-Fund has asconditions the to offer shareholdersinvest in Derivatives Financial instruments whose value is linked to one or a broad years). mix of equities from issuers in Belgium. The Sub-Fund may more rates, indexes, share prices or other values. use derivatives for efficient portfolio management or for hedging. The Investment Manager anticipates that under normal market conditions the Sub-Fundreduce or cancel out a broad mix of equiHedging Seeking to will mainly invest in exposure to various Investment Process The Investment Man ager performs intensive ties from issuers in Belgium. Equities are securities that represent a share in the business results of a company. investment risks. research on individual companies, focusing on their fundamental The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whose qualities and their potential to increase cash flows. The Investment Orders to buy means Sub-Fund shares are processed every value is linkedatovigorousmore rates, indexes, shareanalysisor other values. Hedging or sell seeking to reduce or cancel out exposure one or and ongoing process of prices that Manager uses Luxembourg business day. to various investment risks.interviews with senior management. includes research as well as The Sub-Fund issues only accumulation shares (shares in which The Investment Manager performs inten­ ive research on individual companies, focusingadded to the share price). s any income earned is on their fundamental qualities and their Designed For Investors who understand the risks of the Sub-Fund potential toto invest for at flows.5The years. increase cash least - 7 Investment Manager uses a vigorous and ongoing process of analysis that includes research as and intend well as inter­ iews with senior management. v Reference Currency EUR The Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years. The reference currency of the Sub-Fund is EUR. Risk to buy or sell Sub-Fund shares are processed every Luxembourg business day. Ordersand Reward Profile The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 Lower potential risk/reward 4 5 6 7 Higher potential risk/reward Not risk-free. The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  89. 89. Key Investor Information 28 September 2011 This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest. Selectum Belgium Fund A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium LU0652589275 Objectives and Investment Policy    Objective To offer shareholders a maximum increase in their    investment over the medium term (5 - 7 years). Portfolio Securities The Investment Manager anticipates that under normal market conditions the Sub-Fund will mainly invest in a broad mix of equities from issuers in Belgium. The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Terms to Understand Equities Securities that represent a share in the business results of a company. Derivatives Financial instruments whose value is linked to one or more rates, indexes, share prices or other values. The Investment Manager anticipates that under normal market conditions the Sub-Fundreduce or cancel out a broad mix of equiHedging Seeking to will mainly invest in exposure to various Investment Process The Investment Man ager performs intensive ties from issuers in Belgium. Equities are securities that represent a share in the business results of a company. investment risks. research on individual companies, focusing on their fundamental The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whose qualities and their potential to increase cash flows. The Investment Orders to buy means Sub-Fund shares are processed every value is linkedatovigorousmore rates, indexes, shareanalysisor other values. Hedging or sell seeking to reduce or cancel out exposure one or and ongoing process of prices that Manager uses Luxembourg business day. to various investment risks.interviews with senior management. includes research as well as The Sub-Fund issues only accumulation shares (shares in which The Investment Manager performs inten­ ive research on individual companies, focusingadded to the share price). s any income earned is on their fundamental qualities and their Designed For Investors who understand the risks of the Sub-Fund potential toto invest for at flows.5The years. increase cash least - 7 Investment Manager uses a vigorous and ongoing process of analysis that includes research as and intend well as inter­ iews with senior management. v Reference Currency EUR The Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years. The reference currency of the Sub-Fund is EUR. Risk to buy or sell Sub-Fund shares are processed every Luxembourg business day. Ordersand Reward Profile The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 Lower potential risk/reward 4 5 6 7 Higher potential risk/reward Not risk-free. The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  90. 90. Key Investor Information 28 September 2011 This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest. Selectum Belgium Fund A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium LU0652589275 Objectives and Investment Policy    Objective To offer shareholders a maximum increase in their    investment over the medium term (5 - 7 years). Portfolio Securities The Investment Manager anticipates that under normal market conditions the Sub-Fund will mainly invest in a broad mix of equities from issuers in Belgium. The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Terms to Understand Equities Securities that represent a share in the business results of a company. Derivatives Financial instruments whose value is linked to one or more rates, indexes, share prices or other values. Hedging Seeking to reduce or cancel out exposure to various Investment Process The Investment Man ager performs intensive investment risks. research on individual companies, focusing on their fundamental Equities and securities that to increase cash flows. The Investment are their potential represent a share in the business results of a company. Derivatives are financial instruments whose value qualities Orders to buy or sell Sub-Fund shares are processed every is linked to one or more rates, indexes, process of analysis that Manager uses a vigorous and ongoing share prices or other values. Hedging means seeking to reduce or cancel out exposure to Luxembourg business day. various investment risks.as interviews with senior management. includes research as well The Sub-Fund issues only accumulation shares (shares in which The Investment Manager performs inten­ ive research on individual companies, focusingadded to the share price). s any income earned is on their fundamental qualities and their Designed For Investors who understand the risks of the Sub-Fund potential toto invest for at flows.5The years. and intend increase cash least - 7 Investment Manager uses a vigorous and ongoing process of analysis that includes research as well as inter­ iews with senior management. v Reference Currency EUR The Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years. The reference currency of the Sub-Fund is EUR. Risk to buy or sell Sub-Fund shares are processed every Luxembourg business day. Ordersand Reward Profile The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 Lower potential risk/reward 4 5 6 7 Higher potential risk/reward Not risk-free. The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  91. 91. Key Investor Information 28 September 2011 This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest. Selectum Belgium Fund A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium LU0652589275 Objectives and Investment Policy    Objective To offer shareholders a maximum increase in their    investment over the medium term (5 - 7 years). Portfolio Securities The Investment Manager anticipates that under normal market conditions the Sub-Fund will mainly invest in a broad mix of equities from issuers in Belgium. The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Investment Process The Investment Man ager performs intensive research on individual companies, focusing on their fundamental qualities and their potential to increase cash flows. The Investment Manager uses a vigorous and ongoing process of analysis that includes research as well as interviews with senior management. Designed For Investors who understand the risks of the Sub-Fund and intend to invest for at least 5 - 7 years. Terms to Understand Equities Securities that represent a share in the business results of a company. Equities are securities that represent Derivatives Financial instruments whose value is linked to one or a share in the business results of a more rates, indexes, share prices or other values. company. Derivatives are financial in- Hedging Seeking to reduce or cancel out exposure to various struments whose value is linked to one investment risks. or more rates, indexes, share prices or other shares Hedging means seeking Orders to buy or sell Sub-Fund values. are processed every Luxembourg business day. to reduce or cancel out exposure to The Sub-Fund issues only accumulation shares (shares in which various investment risks. any income earned is added to the share price). Reference Currency EUR The Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years. The reference currency of the Sub-Fund is EUR. Risk to buy or sell Sub-Fund shares are processed every Luxembourg business day. Ordersand Reward Profile The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 Lower potential risk/reward 4 5 6 7 Higher potential risk/reward Not risk-free. The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  92. 92. Key Investor Information 28 September 2011 This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest. Selectum Belgium Fund A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium LU0652589275 Objectives and Investment Policy    Objective To offer shareholders a maximum increase in their    investment over the medium term (5 - 7 years). Portfolio Securities The Investment Manager anticipates that under normal market conditions the Sub-Fund will mainly invest in a broad mix of equities from issuers in Belgium. The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Investment Process The Investment Man ager performs intensive research on individual companies, focusing on their fundamental qualities and their potential to increase cash flows. The Investment Manager uses a vigorous and ongoing process of analysis that includes research as well as interviews with senior management. Designed For Investors who understand the risks of the Sub-Fund and intend to invest for at least 5 - 7 years. Terms to Understand Equities Securities that represent a share in the business results of a company. Equities are securities that represent Derivatives Financial instruments whose value is linked to one or a share in the business results of a more rates, indexes, share prices or other values. company. Derivatives are financial in- Hedging Seeking to reduce or cancel out exposure to various struments whose value is linked to one investment risks. or more rates, indexes, share prices or other shares Hedging means seeking Orders to buy or sell Sub-Fund values. are processed every Luxembourg business day. to reduce or cancel out exposure to The Sub-Fund issues only accumulation shares (shares in which various investment risks. any income earned is added to the share price). Reference Currency EUR . The reference currency of the Sub-Fund is EUR. Risk to buy or sell Sub-Fund shares are processed every Luxembourg business day. Ordersand Reward Profile The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 Lower potential risk/reward 4 5 6 7 Higher potential risk/reward Not risk-free. The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  93. 93. Key Investor Information 28 September 2011 This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest. Selectum Belgium Fund A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium LU0652589275 Objectives and Investment Policy    Objective To offer shareholders a maximum increase in their    investment over the medium term (5 - 7 years). Portfolio Securities The Investment Manager anticipates that under normal market conditions the Sub-Fund will mainly invest in a broad mix of equities from issuers in Belgium. The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Investment Process The Investment Man ager performs intensive research on individual companies, focusing on their fundamental qualities and their potential to increase cash flows. The Investment Manager uses a vigorous and ongoing process of analysis that includes research as well as interviews with senior management. Designed For Investors who understand the risks of the Sub-Fund and intend to invest for at least 5 - 7 years. Terms to Understand Equities Securities that represent a share in the business results of a company. Equities are securities that represent Derivatives Financial instruments whose value is linked to one or a share in the business results of a more rates, indexes, share prices or other values. company. Derivatives are financial in- Hedging Seeking to reduce or cancel out exposure to various struments whose value is linked to one investment risks. or more rates, indexes, share prices or other shares Hedging means seeking Orders to buy or sell Sub-Fund values. are processed every Luxembourg business day. to reduce or cancel out exposure to The Sub-Fund issues only accumulation shares (shares in which various investment risks. any income earned is added to the share price). Reference Currency EUR . Risk to buy or sell Sub-Fund shares are processed every Luxembourg business day. Ordersand Reward Profile The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 Lower potential risk/reward 4 5 6 7 Higher potential risk/reward Not risk-free. The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  94. 94. Key Investor Information 28 September 2011 This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest. Selectum Belgium Fund A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium LU0652589275 Objectives and Investment Policy    Objective To offer shareholders a maximum increase in their    investment over the medium term (5 - 7 years). Portfolio Securities The Investment Manager anticipates that under normal market conditions the Sub-Fund will mainly invest in a broad mix of equities from issuers in Belgium. The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Investment Process The Investment Man ager performs intensive research on individual companies, focusing on their fundamental qualities and their potential to increase cash flows. The Investment Manager uses a vigorous and ongoing process of analysis that includes research as well as interviews with senior management. Designed For Investors who understand the risks of the Sub-Fund and intend to invest for at least 5 - 7 years. Terms to Understand Equities Securities that represent a share in the business results of a company. Derivatives Financial instruments whose value is linked to one or more rates, indexes, share prices or other values. Hedging Seeking to reduce or cancel out exposure to various investment risks. Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day. The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). Reference Currency EUR . Risk to buy or sell Sub-Fund shares are processed every Luxembourg business day. Ordersand Reward Profile The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 Lower potential risk/reward 4 5 6 7 Higher potential risk/reward Not risk-free. The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  95. 95. Key Investor Information 28 September 2011 This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest. Selectum Belgium Fund A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium LU0652589275 Objectives and Investment Policy Objective To offer shareholders a maximum increase in their investment over the medium term (5 - 7 years). Portfolio Securities The Investment Manager anticipates that under normal market conditions the Sub-Fund will mainly invest in a broad mix of equities from issuers in Belgium. The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Investment Process The Investment Man ager performs intensive research on individual companies, focusing on their fundamental qualities and their potential to increase cash flows. The Investment Manager uses a vigorous and ongoing process of analysis that includes research as well as interviews with senior management. Designed For Investors who understand the risks of the Sub-Fund and intend to invest for at least 5 - 7 years. Terms to Understand Equities Securities that represent a share in the business results of a company. Derivatives Financial instruments whose value is linked to one or more rates, indexes, share prices or other values. Hedging Seeking to reduce or cancel out exposure to various investment risks. Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day. The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). Reference Currency EUR Risk and Reward Profile 1 2 3 Lower potential risk/reward 4 5 6 7 Higher potential risk/reward Not risk-free. The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  96. 96. Key Investor Information 28 September 2011 This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest. Selectum Belgium Fund A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium LU0652589275 Objectives and Investment Policy Objective To offer shareholders a maximum increase in their investment over the medium term (5 - 7 years). Portfolio Securities The Investment Manager anticipates that under normal market conditions the Sub-Fund will mainly invest in a broad mix of equities from issuers in Belgium. The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Investment Process The Investment Man ager performs intensive research on individual companies, focusing on their fundamental qualities and their potential to increase cash flows. The Investment Manager uses a vigorous and ongoing process of analysis that includes research as well as interviews with senior management. Designed For Investors who understand the risks of the Sub-Fund and intend to invest for at least 5 - 7 years. Terms to Understand Equities Securities that represent a share in the business results of a company. Derivatives Financial instruments whose value is linked to one or more rates, indexes, share prices or other values. Hedging Seeking to reduce or cancel out exposure to various investment risks. Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day. The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). Reference Currency EUR Risk and Reward Profile 1 2 3 Lower potential risk/reward 4 5 6 7 Higher potential risk/reward Not risk-free. The value of an investment in the Sub-Fund can go up and down. When you sell your shares, they may be worth less than what you paid for them. If your currency as an investor is different from the subscription currency of the Sub-Fund, changes in currency exchange rates could reduce any investment gains or increase any investment losses. The risk/reward rating above is an estimate; it is not guaranteed. The rating is based on medium-term volatility (variations in the Fund’s share price over a recent period, generally several years). Going forward, the Sub-Fund’s actual volatility could be lower or higher, and its rated risk/reward level may be changed. The Sub-Fund’s risk level reflects the following factor: • The Sub-Fund invests in stocks, which in general are riskier than bonds or money market instruments. Key Investor Information The rating does not reflect the possible effects of unusual market conditions or large unpredictable events, which could amplify everyday risks and could trigger other risks, such as: Counterparty risk The Sub-Fund could lose money if an entity with which it does business becomes unwilling or unable to honor its commitments to the Sub-Fund. Derivatives risk Certain derivatives could increase Sub-Fund volatility or expose the Sub-Fund to losses greater than the cost of the derivative. Liquidity risk Certain securities could become hard to value, or to sell at a desired time and price. Management risk Portfolio management techniques that have worked well in normal market conditions could prove ineffective or detrimental during unusual conditions. 1 of 2 Selectum Belgium Fund Class F Founder
  97. 97. Key Investor Information 28 September 2011 This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest. Belgium Fund....................... A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275 Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium Objectives and Investment Policy Objective To offer shareholders a maximum increase in their investment over the medium term (5 - 7 years). Terms to Understand Equities Securities that represent a share in the business results of a company. Portfolio Securities The Investment Manager anticipates that under normal market conditions the Sub-Fund will mainly invest in a broad mix of equities from issuers in Belgium. The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives Financial instruments whose value is linked to one or more rates, indexes, share prices or other values. Hedging Seeking to reduce or cancel out exposure to various investment risks. Investment Process The Investment Man ager performs intensive research on individual companies, focusing on their fundamental qualities and their potential to increase cash flows. The Investment Manager uses a vigorous and ongoing process of analysis that includes research as well as interviews with senior management. Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day. The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). Designed For Investors who understand the risks of the SubFund and intend to invest for at least 5 - 7 years. Reference Currency EUR Risk and Reward Profile 1 2 3 4 5 6 Lower potential risk/reward Not risk-free. 7 Higher potential risk/reward The value of an investment in the Sub-Fund can go up and down. When you sell your shares, they may be worth less than what you paid for them. If your currency as an investor is different from the subscription currency of the Sub-Fund, changes in currency exchange rates could reduce any investment gains or increase any investment losses. The risk/reward rating above is an estimate; it is not guaranteed. The rating is based on medium-term volatility (variations in the Fund’s share price over a recent period, generally several years). Going forward, the Sub-Fund’s actual volatility could be lower or higher, and its rated risk/reward level may be changed. The Sub-Fund’s risk level reflects the following factor: • The Sub-Fund invests in stocks, which in general are riskier than bonds or money market instruments. The rating does not reflect the possible effects of unusual market conditions or large unpredictable events, which could amplify everyday risks and could trigger other risks, such as: Counterparty risk The Sub-Fund could lose money if an entity with which it does business becomes unwilling or unable to honor its commitments to the Sub-Fund. Derivatives risk Certain derivatives could increase Sub-Fund volatility or expose the Sub-Fund to losses greater than the cost of the derivative. Liquidity risk Certain securities could become hard to value, or to sell at a desired time and price. Management risk Portfolio management techniques that have worked well in normal market conditions could prove ineffective or detrimental during unusual conditions. Key Investor Information 1 of 2 Selectum Belgium Fund Class R Retail
  98. 98. Key Investor Information 28 September 2011 This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest. Selectum Belgium Fund A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium LU0652589275 Objectives and Investment Policy Objective To offer shareholders a maximum increase in their investment over the medium term (5 - 7 years). Portfolio Securities The Investment Manager anticipates that under normal market conditions the Sub-Fund will mainly invest in a broad mix of equities from issuers in Belgium. The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Investment Process The Investment Man ager performs intensive research on individual companies, focusing on their fundamental qualities and their potential to increase cash flows. The Investment Manager uses a vigorous and ongoing process of analysis that includes research as well as interviews with senior management. Designed For Investors who understand the risks of the Sub-Fund and intend to invest for at least 5 - 7 years. Terms to Understand Equities Securities that represent a share in the business results of a company. Derivatives Financial instruments whose value is linked to one or more rates, indexes, share prices or other values. Hedging Seeking to reduce or cancel out exposure to various investment risks. Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day. The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). Reference Currency EUR Risk and Reward Profile 1 2 3 Lower potential risk/reward 4 5 6 7 Higher potential risk/reward Not risk-free. The value of an investment in the Sub-Fund can go up and down. When you sell your shares, they may be worth less than what you paid for them. If your currency as an investor is different from the subscription currency of the Sub-Fund, changes in currency exchange rates could reduce any investment gains or increase any investment losses. The risk/reward rating above is an estimate; it is not guaranteed. The rating is based on medium-term volatility (variations in the Fund’s share price over a recent period, generally several years). Going forward, the Sub-Fund’s actual volatility could be lower or higher, and its rated risk/reward level may be changed. The Sub-Fund’s risk level reflects the following factor: • The Sub-Fund invests in stocks, which in general are riskier than bonds or money market instruments. Key Investor Information The rating does not reflect the possible effects of unusual market conditions or large unpredictable events, which could amplify everyday risks and could trigger other risks, such as: Counterparty risk The Sub-Fund could lose money if an entity with which it does business becomes unwilling or unable to honor its commitments to the Sub-Fund. Derivatives risk Certain derivatives could increase Sub-Fund volatility or expose the Sub-Fund to losses greater than the cost of the derivative. Liquidity risk Certain securities could become hard to value, or to sell at a desired time and price. Management risk Portfolio management techniques that have worked well in normal market conditions could prove ineffective or detrimental during unusual conditions. 1 of 2 Selectum Belgium Fund Class F Founder
  99. 99. Group Exercises
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