On April 21, 2015, sites which do not meet Google’s mobile-friendly criteria will be demoted in mobile search results. Google has warned it will have a “significant impact” on mobile searches worldwide. What’s equally important to keep in mind, however, is that while ‘mobilegeddon’ is the most significant update to Google’s mobile algorithm thus far, it will by no means be the last. Will you be prepared? View our webinar: http://www.moovweb.com/webinar/optimizing-mobile-experiences/

1. Mobilegeddon
What It is and How to Survive it

2. Bryson Meunier
SEO Director,
Vivid Seats and
Columnist, Search
Engine Land
John Duncan
Founder, 64Labs
MEET THE EXPERTS

3. How did we get here?

4. sessions from
mobile/tablet
revenue from
mobile/tablet
61%
35%
Where is here?
Black Friday:
Consumers have gone mobile

5. The Tipping Point

6. What does a tipping point look like?

7. What is Mobilegeddon ??

8. “The April 21st update will have more of an impact on Google’s search results
than the Google Panda update and the Google Penguin update did.
-Zineb Ait Bahajji, Webmaster Trends Analyst for Google
”

9. Mopocalypse is a slow moving train

11. What should you focus on?

12. 1
What’s the number one
thing you need to do?
How should you
estimate potential
traffic loss?
2
3 4
What should you do
the week of?
How can you prepare for
future updates?

13. Number one thing: Get Mobile-Friendly!!
1

14. 2 Estimate traffic loss: By Industry
Who will lose the most?
Sites in industries where mobile traffic
exceeds the average (30%)
Sites in industries where dominant
players are mobile-friendly

15. 2 Estimate traffic loss: By Keyword Analysis
Combine keyword volume with mobile position and CTR to estimate traffic drop for your own site

16. 2 Estimate traffic loss: Compare Mobile to Total
Mobile Traffic Lost Total Traffic Lost

17. 3 Week of: Fix Top Pages
Identify
corresponding
template
Prioritize based
on revenue
impact
Redesign
priority
templates

18. 3 Week of: Fix Top Pages
1. Identify Mobile Usability Issues in Google Webmaster Tools

19. 3 Week of: Fix Top Pages
2. Categorize errors by page type

20. 3 Week of: Fix Top Pages
3. Use analytics to associate important business metrics

21. 3 Week of: Fix Top Pages
4. Reduce errors by redesigning top pages

22. 3 Week of: Fix Top Pages
Use Mobile-Friendly Test to Test
Individual Pages
https://www.google.com/webmasters/tools/mobile-friendly/
Use MoovScore to See Your Mobile
Health Score&
http://www.moovscore.com/

23. 4 After: Test the Impact
http://www.slideshare.net/SearchMarketingExpo/mobile-seo-case-study-for-vivid-seats

24. 4 After: Improve Mobile Searcher Experience
Focus on
page
speed
Add deep
linking to
your app
Optimize
for mobile
assistants
Add
structured
data
https://developers.google.com/speed/pagespeed/insights/
https://developers.google.com/app-indexing/webmasters/app
https://developers.google.com/schemas/now/cards
https://developers.google.com/structured-data/

25. 4 After: Additive Rather than Reductive
Focus on providing a mobile site experience that is Additive rather than Reductive

26. 4 After: Be an Early Adopter
Sweet spot for most
marketers

27. Ref: Ella Luna

29. Appendix

30. INDUSTRY RECOGNITION:
§ Founded 2010
§ San Francisco & London
§ 22+ solution & service partners
§ 120+ customers
§ 200+ mobile experiences
§ Engaging 60M+ monthly mobile visitors
§ 2014 fastest growing vendor to IR500 (289% growth)
§ Google recommended vendor for multi-screen optimization
§ 2014 Moovweb retailers grew 71% faster than overall retail market
About Moovweb

31. Moovweb Powers Market Leaders
Retailers:
Financial Services:
Travel &
Hospitality:
Healthcare:
Brands:
B2B &
Manufacturing :

32. Moovweb Platform
Launch fast, iterate often and deliver better mobile experiences

33. Want more info?
Contact: go@moovweb.com