Social media manager presentation facebook


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Social media manager presentation facebook

  1. 1. Social Media Marketingfor theSmall to Mid-Size Business Owner<br />Presented by Your Social Media Marketing Plan<br /> a company of MMI<br />
  2. 2. Within a week how you can be on 3 major social networks.<br />How the advertising business has changed in the last 6 months.<br />Why if you don’t modify your marketing strategy, you’ll be broke and lonely.<br />Who is actually in control of your marketing plan and how they are filling the top of your funnel.<br />The truth that Social Media networks are not free, money is being exchanged all the time on them with or without you.<br />And just wait until you see what I have in store for you about Integration…<br />Today You’ll Discover…<br />
  3. 3. Who am I and Why Should You Listen To Me?<br />My name is Monty Moran<br />20 years ago, I changed my life course from pursuing medical school; I decided to gain experience in working with people in fitness and rehabilitation.<br />I expanded my skill set, vastly. <br />My clients range from 5 to 85 years in age. <br />I did everything from physical rehabilitation to improving professional athletes. <br />I worked in medical facilities as well as 15,000 sq ft box gyms and even the 1200 sq ft mini gyms.<br />I have been an employee, an independent contractor and a business owner.<br />Winter weather of 2010-2011 was so intense that I vowed to myself to get out and bike as much as possible the following Summer.<br />My “ah haa!” moment occurred with my first outing.<br />
  4. 4. Businesses Hidden Everywhere<br />I found businesses everywhere that I never knew of before!<br />How do they stay in business? <br />Who knows that they even exist?<br />Where are their customers coming from?<br />I certainly knew that location, location, location is the selling point for real estate agents with business clients.<br />But as a small company and start-up companies for sure, the prime factor is limiting overhead until they reach the break-even point towards turning a real profit… which typically requires 2 years.<br />
  5. 5. I live in a medium sized community of 200,000.<br />Here, the Chiropractic business is flooded; every trade show that I participate in always has 2-4 Chiropractor vendor booths with 10 others in attendance trying to get themselves noticed and generate client leads.<br />My Chiropractor is a classic example of an incredibly intelligent professional, but not at all is he a self promoter. I found him through a referral from my bank teller… Classic word-of-mouth marketing right?<br />But as we know, this methodology is painstakingly SLOW.<br />My First Client Was Lucky in Slow<br />
  6. 6. When we started, Google placed him on the 22nd page.<br />Now he has an expansive online presence.<br />Now he has people who “like” him and “follow” him.<br />His contact lists are growing with new potential clients as well as bringing past clients back into contact.<br />Remember your past clients are your easiest customers to attain… they just need to be reminded (We all do).<br />He never converted to being a marketing & sales person… it’s not his gig. He’s a healer and excels at it.<br />I used the power of social media to grow his business.<br />Now he’s the Go-To Chiropractor<br />
  7. 7. The Marketing & Sales Funnel<br />The Old and Nasty expensive Funnel<br />The New and Fresh Marketing Funnel<br />The Sexy and Curvy new Sales Funnel<br />Get Noticed, Get Sales, Get Going!<br />
  8. 8. Basic explanation<br />The Marketing & Sales Funnel<br />
  9. 9. Often, we all focus too much on the sale and forget the environment that created it.<br />Do you understand everything that actually goes into a sale?<br />Even if you do, let’s continue as a refresher course.<br />The Marketing & Sales Funnel<br />
  10. 10. Learning how to create sales repeatedly and consistently requires the understanding of the process a complete stranger goes through before becoming your customer.<br />All successful small to medium sized companies must market their product/ service differently than what we commonly see the big companies do.<br />Basically we need to reverse engineer the how& why you got the sale.<br />History of The Marketing & Sales Funnel<br />
  11. 11. Ever experienced buyer’s remorse?<br />Did you get suckered by that smooth talking salesperson?<br />Will you ever go back as a repeat customer?<br />Probably not… right?<br />Look there is an entire process to address the emotions of a new customer that results in successful sales.<br />Why Knowledge of The Marketing & Sales Funnel Is Superior to Charisma<br />
  12. 12. This is How it Looks<br />
  13. 13. How to SPEND a lot of MONEY and fail<br />The Old and Nasty Funnel<br />
  14. 14. This expands the description of the CONSIDERATION step.<br />It also further defines the BUYING PROCESS, by realizing that after a person becomes aware of a company’s product/service they must first become INTERESTED and then begin to EVALUATE it before making a purchase.<br />Repetition is key here. The more you can flash your billboard to prospects the better this method works.<br />In support of this out-dated model… Big Corporations still do this because they can afford it.<br />Introduction to The Old and Nasty expensive Funnel<br />
  15. 15. The age old question has always been, “How do I put a lot of people into the top my marketing funnel?”<br />The answer: TV, Radio, Yellowbook, Newspaper and Magazine ads, Direct mail, Live events (expo’s, vendor fairs, etc) and Cold Calls.<br />And remember the key to this method is repetition. More specifically, the golden rule is that it takes a minimum of 7 impressions before a person first becomes aware that your company exist.<br />And because this method requires media production of some sort + priced for companies who hold a large advertising budget + (regardless of their sales pitch) is a shotgun approach = it all ends up as expensive with low to zero Return on Investment.<br />History of The Old and Nasty expensive Funnel<br />
  16. 16. This method requires media production of some sort<br /> + <br />Priced for companies who hold a large advertising budget <br />+ <br />(regardless of their sales pitch) is a shotgun approach<br />= <br />it all ends up as an expensive ego driven promotion with low to zero Return on Investment.<br />Why The Old and Nasty expensive Funnel Is Inferior & Out-dated<br />
  17. 17. The Old & Nasty expensive Marketing Funnel<br />
  18. 18. Radio ads for my gym was $1100 for 10 twenty second radio spots.<br />My result = one guy dropped by to take a look see because he heard it in the Dentist’s chair. He wasn’t interested in fitness by any means.<br />I purchased a series of 7 local magazine and newspaper mini ads for $420. An “advertising reporter” interviewed me for an article write up. Thankfully I was allowed to proof-read his work as I ended up re-writing the entire article… He missed the entire idea of my niche gym.<br />Yellowbook is dead.<br />Nobody reads the newspapers for ads.<br />TV has Tivo so we can skip commercials.<br />Small to medium business owners would only use this method of filling the top of their funnel because they need to WRITE-OFF a bigger portion of revenue for advertising. Or possibly for VANITY purposes. After all it is very EGO BOOSTING to see your name in lights and in print.<br />The Old and Nasty expensive Funnel From my Experience Testimonial<br />
  19. 19. Modern Methods for Modern Times<br />The New and Fresh Marketing Funnel<br />
  20. 20. Introduction to New and Fresh Marketing Funnel<br />
  21. 21. Traditional marketing efforts using Radio, Newspaper, Magazine, Yellowbook and TV ads ARE NOT part of the NEW and FRESH Marketing Plan.<br />On the next slide, you’ll see the results are like flipping a quarter.<br />Simply blasting ads anywhere and everywhere are noticed least by your customers. Ranking only in the bottom of the next slide. Plus dumping a load of $$.<br />What works? Consumers talking about you online.<br />Why? Consumers are in control of online referrals.<br />Did You Notice?<br />
  22. 22. History of New and Fresh Marketing Funnel<br />
  23. 23. Social Media Marketing works!<br />Take the power of Word of Mouth Marketing and leverage it exponentially.<br />The more people are talking about your company and its products/ service using online methods such as: “Like,” “Share,” “Recommends,” “Here’s the Link to Their Page,” “I Went There”… the more potential customers are being directed to you.<br />Customers are approaching you, what a beautiful idea!<br />Why The New and Fresh Marketing Funnel Is Superior<br />
  24. 24. It Makes Dollars & Sense<br />
  25. 25. You look at this and think, “Ok, so your customers go back to the top of the funnel and become leveraged referrers- with the power of Social Media Marketing.”<br />YES!!<br />The funnel keeps turning upside down, over and over again.<br />What-If?<br />
  26. 26. Look at Those Sexy Curves on The New and Fresh Marketing Funnel<br />
  27. 27. Online recommendations are powerful.<br />New data from Nielsen’s Global Online Consumer Survey reveals that 90% of consumers online trust recommendations from people that they know.<br /> Of those, 70% are trusting the opinions posted online by unknown users.<br />This is What Happens When You Do It Right!!<br />
  28. 28. Caution about jumping into the Social Media scene because it’s free.<br />It’s not really free.<br />Failing to PLAN YOUR SOCIAL MEDIA EFFORTS, will set you up for these words to fall off your tongue, “Yeah, I tried that Social Media thing and it didn’t work.”<br />INVEST in a STRATEGY, invest in KNOWLEDGE of your selected platforms and be sure to streamline the process for EFFICIENCY and you’ll be in the 85% crowd who experience positive RETURN ON INVESTMENT results.<br />Then expect to be talking like this, “Oh I think Facebook is awesome, Facebook pays me!”<br />Make Sure Your Social Media Marketing Plan is Working Correctly<br />
  29. 29. I’ve only just scratched the surface on this topic. If you want to know how to turn your marketing plan around, these are your next steps to get started…<br />
  30. 30. Set Up Your FacebookBusiness Page<br />Your own customized business page<br />Platform to interact with customers<br />Option to advertise to your niche market right on Facebook<br />
  31. 31. Then Activate A Twitter Account<br />Share your business’s latest news<br />Create a following that is interested in your industry<br />Provide another avenue to send people to your company’s website<br />
  32. 32. And Don’t Forget to Install Your YouTube Channel<br />YouTube is in the top 3 Sites, shared with Google and Facebook.<br />Videos are not only popular but also effective, they bring life to your company.<br />YouTube provides the cost effective solution to presenting your own commercial and replacingradio & TV advertising.<br />
  33. 33. I want to make sure you focus on your backyard as well<br />But I’m Not Done Yet…<br />
  34. 34. Put Your Business Up on Google Places<br />Put your company on the map.<br />Ideal for both local customers and out of town visitors.<br />Google knows the location of your customer and will direct them to companies within their vicinity. <br />
  35. 35. Remember Not Everyone Uses Google,Put Your Company on Yahoo Local too!<br />In “My Yahoo”, avid users find your company on its map service along with contact information.<br />Yahoo also incorporates the ability for your loyal customers to write reviews and share the good news about you.<br />Niche customers right your backyard.<br />
  36. 36. And Finally, Integrate All of These Social Media Platforms Together<br />I just presented you 5 Social Media Marketing Platforms, and you better keep track of them so you can monitor new leads and customer service feedbacks.<br />Plus, you need metrics to learn what’s working and what needs to be re-vamped.<br />Remember it’s “Social” Media Marketing, so all these sites need to be referring to each other to keep the buzz humming.<br />
  37. 37. You’ll appreciate this<br />I’m Willing To Do This For You<br />
  38. 38. I’ll Do The Complete Package For You!<br />Facebook Business Page (Basic) $100<br />Twitter Account (Basic) $100<br />YouTube Channel (Basic) $100<br />Google Places (Basic) $100<br />Yahoo Local (Basic) $100<br />Integrate All 5 Social Media Platforms $100<br />Retail Value = $600<br />
  39. 39. Contact Me via E-Mail Before August 4thand I’ll Get to Work On Your Social Media Marketing Plan.<br />And you get the entire package for just one low payment of $_247_<br /><br />
  40. 40. Get Control of Your Marketing Plan<br />Ride The Social Media Marketing Wave With Me…<br />
  41. 41. When I Set Up Your Social Media Marketing Plan<br />I’llShow You What it Looks Like Inside<br />
  42. 42. Elevate Your Marketing Game<br />Monty Moran<br />Your Social Media Marketing Plan<br /><br /><br />And Yes I have all my sites and contacts integrated on my phone.<br />