What is a strategic plan part 2


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Part 2 of a presentation created for online and in person general community outreach concerning the Monterey Park Economic Development Strategic Plan.

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What is a strategic plan part 2

  1. 1. Creating a Community Vision 2010 Economic Development Strategic Plan
  2. 2. Community Vision <ul><li>How to go beyond the label? </li></ul><ul><li>An ‘Asian city with good restaurants and a relatively safe and comfortable’ environment </li></ul>
  3. 3. Community Vision <ul><li>All cities have a certain image or identity by which people know of and think about that city. </li></ul><ul><li>Monterey Park’s “Image” – is expressed in its core attributes as measured by the survey of consumers, focus groups, and interviews </li></ul>
  4. 4. Community Vision <ul><li>City “Influentials” underscore an emphasis on the positives of neighborhood life </li></ul><ul><ul><li>Only in certain shopping opportunities, does Monterey Park clearly lag behind </li></ul></ul>
  5. 5. Community Vision <ul><li>The Top Priority for Monterey Park is modern and updated development that also: </li></ul><ul><ul><ul><li>Creates More Local Jobs </li></ul></ul></ul><ul><ul><ul><li>Reduces/minimizes Traffic Congestion </li></ul></ul></ul><ul><ul><ul><li>Green/More Energy Efficient </li></ul></ul></ul>
  6. 6. Community Vision <ul><li>Proposed community actions in the Plan for achieving the priorities: </li></ul><ul><ul><li>Cleaning up, </li></ul></ul><ul><ul><li>Modernizing, and </li></ul></ul><ul><ul><li>Making the city more communally accessible </li></ul></ul>
  7. 7. Long Term Goals to attain the Vision <ul><ul><li>Increase the Economic Competitiveness of Monterey Park </li></ul></ul><ul><ul><li>Maximize Public Revenues </li></ul></ul><ul><ul><li>Create Attractive Pedestrian Oriented Environments </li></ul></ul><ul><ul><li>Create Destination Retail/Entertainment Opportunities </li></ul></ul>
  8. 8. Long Term Goals to attain the Vision <ul><ul><li>Support Existing Businesses by working with the Chamber of Commerce </li></ul></ul><ul><ul><li>Diversify the City’s Economic Base of Jobs and Wages </li></ul></ul><ul><ul><li>Provide a Good Jobs/Housing Mix </li></ul></ul>
  9. 9. Long Term Goals to attain the Vision <ul><ul><li>Provide Good Economic Data and Indicators for Decision Makers </li></ul></ul><ul><ul><li>Develop and Promote a Strong Brand Identity and Image for Monterey Park </li></ul></ul><ul><ul><li>Develop a Wide Array of Retail Opportunities </li></ul></ul>
  10. 10. Avenues to Attain the Vision <ul><li>Monterey Park can improve its competitive position in the western San Gabriel Valley and build upon its diverse cultures and strong Asian restaurant draw by broadening its mix of retail, entertainment and restaurant opportunities </li></ul><ul><li>Opportunities can potentially be realized in districts such as the Downtown/CBD, the North Atlantic area, Market Place and the Los Angeles Corporate Center </li></ul>
  11. 11. Avenues to Attain the Vision <ul><li>Opportunity exists to shift the Monterey Pass Road industrial corridor to more </li></ul><ul><ul><li>office/technology center in the future and </li></ul></ul><ul><ul><li>potentially capture a share of the emerging “green and bio-tech technology” industries. </li></ul></ul>
  12. 12. Avenues to Attain the Vision <ul><li>Redevelopment financial assistance and other financing techniques will be needed to play an important role in revitalizing areas </li></ul><ul><li>Redevelopment and other financing programs can be used to assist merchants in the revitalization of older stores and restaurants </li></ul>
  13. 13. Avenues to Attain the Vision <ul><li>Medical centers in the Mid-Atlantic and the North Garfield districts should continue to be strong employment centers in the City and potentially spin-off more professional and medical employment opportunities </li></ul>
  14. 14. Avenues to Attain the Vision <ul><li>Hotel/motel lodging activities could be strengthened both for its connection to the business centers and to continue to serve tourists and international visitors </li></ul>
  15. 15. Avenues to Attain the Vision <ul><li>Mixed use development, including residential over retail development, will continue to encourage new pedestrian oriented shoppers to live, work and shop in this district. </li></ul>
  16. 16. Avenues to Attain the Vision <ul><li>Office, business park and technology oriented employment will continue to be concentrated in the Los Angeles Corporate Center and the Saturn Business Center </li></ul>
  17. 17. Community-wide improvements <ul><li>The City could also greatly benefit from </li></ul><ul><li>Enhanced streetscapes </li></ul><ul><li>Pedestrian level improvements, </li></ul><ul><li>Way-finding and entry signage </li></ul><ul><li>Better parking management </li></ul>
  18. 18. Integration and Implementation of the Vision <ul><li>Needs to be integrated into both the citywide budgeting process and </li></ul><ul><li>Coordinated with all city departments, particularly the </li></ul><ul><ul><li>Planning </li></ul></ul><ul><ul><li>Public Works </li></ul></ul><ul><ul><li>Redevelopment </li></ul></ul>
  19. 19. Renew the General Plan Economic Development Element <ul><li>The Economic Development Element establishes goals and policies, as well as means of implementation and responsible agencies, to guide City efforts to maintain an economically viable community. </li></ul>
  20. 20. Renew the General Plan Economic Development Element <ul><li>The 2011 update to the Economic Development Element serves as a bridge between Elements of the City of Monterey Park General Plan , particularly the Land Use Element and other related elements with the 2010 Economic Development Strategic Plan . </li></ul>