Research A Potential Employer

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Important job interview a few days away? You'll want to convince the interviewer that you’re the best of the bunch?

Show them you’re the only one who can truly solve their problems. Other applicants may have similar skills and experience. Yet you can be the person who’s uncovered this employer’s actual needs through your research.

By tying these back to your own accomplishments and credentials, you make it easy for interviewers to see just how valuable you are.

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Research A Potential Employer

  1. 1. Employee & Job-Seeker Tip <br />HOW TO RESEARCH A <br />POTENTIAL EMPLOYER<br /> Mark Swartz, <br /> Career Coach<br />
  2. 2. 1<br />.<br />WHY BOTHER<br />TO RESEARCH<br />A POTENTIAL EMPLOYER<br />
  3. 3. WHY BOTHER TO RESEARCH A <br />POTENTIAL EMPLOYER<br /><ul><li>Employers are impressed when you take the time to learn about them. It shows that you are interested in working for that specific company, not just at any old place
  4. 4. The information you gather will help you decide if this is the kind of company you’d actually want to work with
  5. 5. It helps show employers that you’re the only one who can truly solve their problems. Other applicants may have similar skills and experience. Yet you can be the person who’s uncovered this employer’s actual needs. By tying these back to your own accomplishments and credentials, you make it easy for interviewers to see just how valuable you are.</li></li></ul><li>2<br />.<br />GETTING YOUR<br />RESEARCH<br />STARTED<br />
  6. 6. 2.1 WHERE TO BEGIN<br /><ul><li> Start by checking out Company Profiles on Monster.ca. Each Profile includes a business description, news, and job listings
  7. 7. For more on what the company is saying about itself, go to each employer’s website and click its “About Us” button. Briefly learn about the company’s history, how they describe themselves, which products and services they offer, etc.
  8. 8. Onto “In The News” or “News” (for larger employers this button may read “Investor Relations” or “Media Releases”). It’s where employers show off their latest updates</li></li></ul><li>2.2 MORE INFO FROM THE EMPLOYER ITSELF<br /><ul><li> If the employer has social media sites, take a few moments to visit them. Do they have a Facebook pagelike Monster.ca does? Are they tweeting away on Twitter? Posting videos on YouTube? Employers like to announce recent happenings via social media, so news may appear there faster
  9. 9. Pop over to Slideshare.net and see which employers are sharing informative PowerPoint presentations. Read their annual reports to determine how they’re doing (financials are included if they’re a publicly traded company </li></ul>or a not-for-profit)<br />
  10. 10. 3<br />.<br />RESEARCH INFO<br />THAT ISN’T PRODUCED<br />BY THE EMPLOYER ITSELF<br />
  11. 11. 3. RESEARCH INFO THAT ISN’T PRODUCED<br /> BY THE EMPLOYER ITSELF<br />If you want to get an outsider’s point of view, you’ll have to visit external (third-party) sites. Here are some useful Canadian resources to consider:<br /><ul><li> Financial data and related news: GlobeInvestor.com </li></ul> and Yahoo! Finance Canada<br /><ul><li> Lists of the “best” and largest employers: Best Employers In Canada, The Top 1,000 Publicly Traded Companies
  12. 12. News about An Employer: Google Advanced News Search, Bing.ca News Search
  13. 13. Profiles of Employers (company size, key competitors, annual sales): ZoomInfo.com, Canadian Company Capabilities</li></li></ul><li>4<br />.<br />GETTING THE<br />INSIDE<br />SCOOP<br />
  14. 14. 4. GETTING THE INSIDE SCOOP<br /><ul><li> For an insider’s peek into a company, use your network of contacts. Family and friends; colleagues and former bosses; professionals like your banker, accountant, lawyer and the like. These people may have connections to those who work (or used to work) in the companies you’re applying to 
  15. 15. To expand your contact circle, you could try to be the star of your own network, or get adept at online networking. For the online part, here’s how to find great contacts and add them to your professional network. And now there’s a great way to maintain a professional network on the social networking site your contacts are already using, Facebook. Introducing BeKnown by Monster.ca.</li></li></ul><li>more on this topic:<br />How To Research The Employer Before The Interview<br />more career advice:<br />http://career-advice.monster.ca<br />join us on:<br />

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