An overview of the industry; from history, to laws, market and investor
outlooks in the U.S.
Page Title: Page Numbers:
History of Wine in the U.S. 5
U.S. Profile 9
Federal Laws & Regulations 16
State Regulations 30
Trading Landscape 46
Consumer Profile 57
Wine Varieties in the U.S. 64
Page Title: Page Numbers:
Company Profile 101
Top 5 Wine Producing States 109
Wine Regions 132
California Wine Regions 191
Market Overview 219
Investor Outlook 235
Future Potential 250
Work Cited 256
Wine regions that make up the U.S. wine industry.
American Viticulture Areas (AVA)-
The US has 214 wine viticulture regions that
are restricted by geographical and political
In the US, at least 75% of the grapes used to
make the wine must have been grown in the
The oldest AVA in the U.S. founded in 1980
It’s centered around the city of Augusta,
Upper Mississippi River Valley (AVA)-
The largest AVA in the US
The UMRV AVA stretches across four states
covering 29,914 square miles
Cole Ranch (AVA)-
The smallest AVA in the US
The Cole Ranch AVA only has 189 acres with
55 – 60 used for vineyards
Known as Washington Wine Country
Big vineyards and small wineries
are the trend for this state
In 2013 the total economic impact
for the state was $4.8 billion
The state focuses mainly on the
production of premium wine- wines
sold for $8 and higher
Washington wines are found in all
50 states and in more than 40
West Coast Region
Washington Wine- AVAs
Largest AVA in the state and encompasses 5
Over a 1/3 of the state's grape vines are
planted in Yakima Valley and has more wineries
than the rest of Columbia Valley
Produces some of the state's most prestigious
wines made from Cabernet Sauvignon, Syrah,
Covers 5.5 million acres and is the only wine
region on the western side of the Cascade
The region has some of the oldest Cabernet
Sauvignon vines in the state
Horse Heaven Hills
This region is home to around 20% of the
This area is one of Washington's high-
There is experimentation for growing over 20
different grape varieties in this newer growing
West Coast Region
Oregon is best known for its robust
Oregon produces more than 30
Quality over quantity- Oregon's
wine industry prides itself in
select, limited editions of finely
West Coast Region
Compiled from authors at www.wine-searcher.com
Oregon Wine- AVAs
Contains 70% of the state’s planted
vineyard acreage, produces 74% of the
state’s wine, and 88% of state’s Pinot
In 1979, a Dundee Hills Pinot Noir beat
out wines from Burgundy to win 2nd
place at the Gault-Millau French Wine
Pinot Noir produced from this region
display savory, earthy flavors, dark
fruits and hints of dark chocolate that
can produce a variety of styles
The soil filled with marine sediments
and covered in sandy loam, are among
the oldest soil in the Willamette Valley
The soil is more marine-influenced than
much of the rest of the Willamette
There are over 2,850 acres under vine
and 30 commercial wineries
Produces the broadest variety of wines
West Coast Region
Oregon & Washington- AVAs
95% of the wineries in the Columbia Gorge are boutique wineries
Walla Walla Valley- Oregon Side
Boutique and quality-conscious wine producers are abundant in this area
Walla Walla Valley- Washington Side
Only 5% of the state’s grapes grow here but this region is home to some of the
state’s top wineries
West Coast Region
Colorado's vineyards are among the
highest in the world, can reach
altitudes of 7,000 ft
Colorado produces wine with
vibrant, intense colors and aromas
The has around 100 wineries
This region’s vineyards produce
more than 75% of the wine made in
The growing season in this region is
too short to support some grape
varieties, but the aromatic white
The finest vineyards are generally found
within the North-Central region
Over 1.6 million visitors come to Texas
wineries spending $466.1 million
The Texas wine industry provides over
11,000 full time jobs paying $417 million
Texas Hill Country
2nd largest AVA in the U.S.
Very little Bell Mountain wine is widely distributed,
with even less making it onto international markets
Very small quantities of Fredericksburg in the
Texas Hill Country wine is ever seen outside the
Despite the low production levels, High Plains
wines are becoming more recognizable
Texas Davis Mountains
The only producer making wines in the appellation
is the Pleasant Hill Winery
New Mexico Wine-
The key varieties used to make wine
in New Mexico are Syrah, Viognier,
Cabernet Sauvignon, Riesling and the
Due to climatic and environmental
limitations New Mexico has not yet
developed into a widely recognized
source of quality wines
Around 40 state wineries operate
today making wines from both
vinifera varieties and hybrids
Rare Red Blend
Rare White Blend
Complied by author from source at www.wine-searcher.com
New Mexico Wine-AVAs
New Mexico AVAs
Middle Rio Grande Valley
Production quantities are limited
and very little is distributed
outside of the state
This is the largest AVA in the state
and covers 636,000 acres but only
2,000 acres is under vine
Texas and New Mexico AVA
Vineyards cover less than 50 acres
of the 280,000 acres in this AVA, so
Mesilla Valley wine is rarely found
outside of the region
German migrants from the 1830s
have heavily influenced the wine
industry in the state
Experimenting with new grape
This AVA is dominated by 14 small
This area produces about ⅓ of the
state’s total wine production
This region is traditionally known
better for producing wines made
from fruit other than grapes
The 6th largest AVA in the U.S. and
covers three states: Missouri,
Indiana was home to some of the
first large-scale vineyards in the U.S.
The state is now home to around 30
wineries with more than 500 acers
Due to the climate and soil, Indiana
is mainly planted with hybrid grape
varieties with those that are less
susceptible disease and the humid
Indiana Uplands AVA:
It is home to around 20 wineries,
19 vineyards, and over 240 wines
Michigan is the fourth-largest
grape-growing state with more
than 13,500 acres of vineyards
Michigan wines are typically "cool
climate" wines resulting in clean,
crisp, balanced wines that exhibit
real varietal character
The wine industry contributes $300
million annually to Michigan's
Due to the obscurity of the AVA, most
wines are labeled under the larger Lake
Michigan Shore AVA
Lake Michigan Shore
This AVA is home to more than 90% of
Michigan's vineyards and produces more
than ½ of the state's wine
Leelanau Peninsula AVA:
Leelanau is one of the few wine regions
that produces ice wine
Great Lakes Region
Ohio & New York Wine-
Vineyards are traditionally for the
production of grape juice and jelly
The Catawba grape variety became
the symbol of Ohio wine during the
New York Wine:
It ranks third among the U.S. wine-
producing states in terms of
Due to the frost-prone climate of
New York, the state’s vineyards are
located near coastlines, next to
rivers, or huddled around the
state's various lakes
Great Lakes Region
Ohio & New York Wine-AVAs
The AVA covers three states including
Pennsylvania, New York, and Ohio
Grand River Valley
A large range of cool-climate-styled
wines are made in the region
Isle St. George
The growing season is much longer
than in mainland Ohio- harvest can
sometimes be as much as six weeks
Baco Noir thrives in these soils- some
of Ohio's best red wines are made
from Baco Noir
Ohio River Valley
The region is noted for its late
harvest ice wines
Great Lakes Region
New York Wine-AVAs
This AVA is one of the few regions in the
world where true ice wine can be made
Lake Ontario creates a moderating
effect prolonging the growing season-
grapes develop a greater sugar content
that enhances the flavor of wines
Hudson River Region
Home to the oldest continuously
operating winery in North America-
This AVA is the largest and most
productive wine region in New York
North Fork of Long Island
The wine industry here is more lifestyle-
oriented than commercial
This region’s wineries make crisp white
wines from vinifera varieties such as
Chardonnay and Riesling and elegant red
wines from Cabernet Franc and Merlot
Great Lakes Region
New Jersey & Pennsylvania Wine-
The state is suitable for both
hybrid and vinifera grapes
There are more than 50 wineries in
the state producing more than 40
Pennsylvania ranks 5th nationally
in the amount of grapes grown
There are more than 200 wineries
in operation in this state
Pennsylvania wineries are primarily
boutique wineries that produce
less than 20,000 gallons/year
East Coast Region
New Jersey & Pennsylvania Wine-AVAs
New Jersey AVAs:
Outer Coastal Plain
More than 20 wineries and
vineyards now call the region home
and accounts for 70% of NJ grape
Home to some of New Jersey's best
New Jersey & Pennsylvania AVAs:
Central Delaware Valley
A mix of Vitis vinifera and hybrid
grape varieties, including
Chardonnay, Riesling, Cabernet
Sauvignon and Delaware, can be
found planted in the AVA's
East Coast Region
Virginia wine is sold in several other states
and in international markets like China and
The Virginia wine industry employs 4,700
people and contributes almost $750 million
to the Virginia economy each year
Covers 121,600 acres, contains 229 acres of
commercial vineyards and 24 wineries
Virginia's Eastern Shore
There are 5 local growers, with 70 acres under
There are 145 wines that use the Monticello
designation on the label
Northern Neck George Washington
Name has made it onto very few wine labels
due to being too long and confusing
Produces award winning Viognier and Cabernet
26 wines use the Shenandoah Valley (VA)
designation on their label
East Coast Region
North Carolina Wine-
North Carolina is home to more than
The state has more than 400
individually owned vineyards with
1,800 acres under vine
The annual economic impact of the
industry is $1.28 billion that supports
Biltmore Estate Winery receives
more than 1 million visitors annually
and is the most visited winery in the
North Carolina AVA:
Upper Hiwassee Highlands
The AVA is about 100,000 acres in
size, but only about 130 acres are
East Coast Region
Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
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