What is Corporate Social Responsibility?
Definition by the European Commission
Respect law and mutual agreements
Integrate social, environmental, ethical,
human rights and consumer concerns
into business operations and core
What do you need to do?
Tap into your individual values
and business principles
Why have you started your business in the first place?
How you want to do business with others?
How do you see the role of your team?
Is engaging with community and charitable organisations
important for you and he business?
What is your business’ impact on the natural environment?
Your business may already be having an intuitive
CSR practice in place without even realising it.
However defining a vision & CSR Policy will help
you refocus and will lead to, often unforeseen,
Engage with your employees
Raising awareness of CSR amongst your employees is crucial to
a future success of the process.
Once talking to your team about CSR consider:
Why are you following CSR principles
How your company is already meeting its social responsibility
Why is it important from business perspective
What are your trying to achieve
What are your expectations when it comes to the team
What to expect over next few months, within a year .....
Clear leadership is fundamental in making CSR
work. Be an ambassador for your vision.
Appointing CSR leaders will help you to keep the
message alive and support day to day
engagement. Pick people with a passion for
environmental or social agenda to inspire others.
Review your business process
Looking at your business processes in the sustainability
(environment-social-profit) context will change the way you
view your organisation’s activity.
This process will help to identify opportunities for savings and
new routes to increase revenues. Consider:
Environmental impact of the process
Social impact incl. global impacts like child labour etc.
How the impact can be reduced
What are the opportunities to engage with customers,
suppliers and other stakeholders in order to reduce the impacts
Identify opportunities to increase revenue by, for example,
introducing low environmental impact products and services
CSR is a normal way of operating not a costly
revolution hence stay practical and opt for a step
by step implementation if that fits better with
Set measures and objectives
For your key business processes like HR, sales, purchasing,
operations set measures that reflect best your business’ social
and environmental impact.
To align CSR measures with the core business objectives
Including CSR measures in monthly departmental/business
Incorporating one social and/or environmental target into
every business objective
Visual displays for the employees and visitors on progress
Set more ambitious targets to be achieved long-term
CSR is not a bold on to your business’ daily
operations. Incorporating elements of it in every
business activity brings the best long-term
Communicate your success
Communicating Corporate Social Responsibility, although a
powerful tool, could be tricky. You want to avoid ‘green wash’
PR and making statements than can not be fulfilled.
Sharing successful stories and case studies
Engage with CSR and sustainability organisations. They will do
the talking for you
Encouraging your employees to be ambassadors and share
their experiences and stories
Issuing an Annual CSR or Sustainability Report
Letting the world know that your are standing by
the CSR principles will bring additional benefits
to your organisation. It will also hold you
Talk about facts and maintain your business’
integrity to be the winner !
Need more information?
Feel free to talk to us