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What is Corporate Social Responsibility?
Definition by the European Commission
Respect law and mutual agreements
Integrate social, environmental, ethical,
human rights and consumer concerns
into busi...
Tap into your individual values
and business principles
Consider:
Why have you started your business in the first place?
...
Engage with your employees
Raising awareness of CSR amongst your employees is crucial to
a future success of the process.
...
Review your business process
Looking at your business processes in the sustainability
(environment-social-profit) context ...
Set measures and objectives
For your key business processes like HR, sales, purchasing,
operations set measures that refle...
Communicate your success
Communicating Corporate Social Responsibility, although a
powerful tool, could be tricky. You wan...
Need more information?
Feel free to talk to us
e:
t:
in:
Corporate Social Responsibility for Beginners
Corporate Social Responsibility for Beginners
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Corporate Social Responsibility for Beginners

5 steps to implementing CSR in your business - a quick guide on corporate social responsibility developed especially for small business.

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Corporate Social Responsibility for Beginners

  1. 1. What is Corporate Social Responsibility? Definition by the European Commission
  2. 2. Respect law and mutual agreements Integrate social, environmental, ethical, human rights and consumer concerns into business operations and core strategy What do you need to do?
  3. 3. Tap into your individual values and business principles Consider: Why have you started your business in the first place? How you want to do business with others? How do you see the role of your team? Is engaging with community and charitable organisations important for you and he business? What is your business’ impact on the natural environment? Your business may already be having an intuitive CSR practice in place without even realising it. However defining a vision & CSR Policy will help you refocus and will lead to, often unforeseen, benefits.
  4. 4. Engage with your employees Raising awareness of CSR amongst your employees is crucial to a future success of the process. Once talking to your team about CSR consider:  Why are you following CSR principles How your company is already meeting its social responsibility  Why is it important from business perspective  What are your trying to achieve  What are your expectations when it comes to the team  What to expect over next few months, within a year ..... Clear leadership is fundamental in making CSR work. Be an ambassador for your vision. Appointing CSR leaders will help you to keep the message alive and support day to day engagement. Pick people with a passion for environmental or social agenda to inspire others.
  5. 5. Review your business process Looking at your business processes in the sustainability (environment-social-profit) context will change the way you view your organisation’s activity. This process will help to identify opportunities for savings and new routes to increase revenues. Consider:  Environmental impact of the process  Social impact incl. global impacts like child labour etc.  How the impact can be reduced  What are the opportunities to engage with customers, suppliers and other stakeholders in order to reduce the impacts Identify opportunities to increase revenue by, for example, introducing low environmental impact products and services CSR is a normal way of operating not a costly revolution hence stay practical and opt for a step by step implementation if that fits better with your business.
  6. 6. Set measures and objectives For your key business processes like HR, sales, purchasing, operations set measures that reflect best your business’ social and environmental impact. To align CSR measures with the core business objectives consider:  Including CSR measures in monthly departmental/business reporting Incorporating one social and/or environmental target into every business objective Visual displays for the employees and visitors on progress made Set more ambitious targets to be achieved long-term CSR is not a bold on to your business’ daily operations. Incorporating elements of it in every business activity brings the best long-term results.
  7. 7. Communicate your success Communicating Corporate Social Responsibility, although a powerful tool, could be tricky. You want to avoid ‘green wash’ PR and making statements than can not be fulfilled. Consider Sharing successful stories and case studies Engage with CSR and sustainability organisations. They will do the talking for you Encouraging your employees to be ambassadors and share their experiences and stories Issuing an Annual CSR or Sustainability Report Letting the world know that your are standing by the CSR principles will bring additional benefits to your organisation. It will also hold you accountable. Talk about facts and maintain your business’ integrity to be the winner !
  8. 8. Need more information? Feel free to talk to us e: t: in:

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