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HOW WE
TURNED AROUND
A FAILING
SOCIAL MEDIA
STRATEGY
A	SOCIAL	MEDIA	MARKETING	CASE	STUDY
By Monika C. Jansen
A Publication...
The 4-1-1
The	owner	of	a	B2C	ecommerce	site	came	to	us	very	frustrated.	
For	nearly	a	year,	“Jamie”	had	seen	dismal	result...
Our Approach
Our	approach	was	pretty	straightforward:	
We	learned	everything	we	could	about	Jamie’s	target	markets,	
inclu...
The Results
After	just	one	month,	we	were	already	delivering	eye-popping	results.	
Facebook	engagement	over	28	days	jumped...
Ready to kick ass on social?
Of	course,	kicking	ass	on	social	is	sometimes	easier	said	than	done.	We	
have	an	amazing	team...
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How We Turned Around a Flailing Social Media Strategy

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In this case study, learn how we completely transformed one small business's social media marketing efforts so they'd see results - and a healthy ROI.

Published in: Marketing
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How We Turned Around a Flailing Social Media Strategy

  1. 1. HOW WE TURNED AROUND A FAILING SOCIAL MEDIA STRATEGY A SOCIAL MEDIA MARKETING CASE STUDY By Monika C. Jansen A Publication of Jansen Communications
  2. 2. The 4-1-1 The owner of a B2C ecommerce site came to us very frustrated. For nearly a year, “Jamie” had seen dismal results from the company who was handling her social media marketing. Instead of developing creative campaigns, continually brainstorming new ideas, tracking results, and generating a nice ROI, the company was doing … well, what, we don’t know. But they weren’t helping Jamie’s small business grow. In fact, Jamie was throwing money out the window every single month – and that had to stop. We stepped in to turn around her social media strategy and deliver actual results.
  3. 3. Our Approach Our approach was pretty straightforward: We learned everything we could about Jamie’s target markets, including their challenges and what they ask her about the most. We discussed her business goals: to increase awareness of the company and what it has to offer and to encourage sales. We covered important details, like the keywords she wants to be found for, the social media channels she uses, and a timeline. Then we got to work and crafted a results-oriented strategy for Facebook. It included: A list of topics, themes, and hashtags An emphasis on images and storytelling Suggestions for reaching more people (aka, advertising) And more Jamie was thrilled, and during our regular strategy calls, we discussed even more ideas for engaging content, like promoting Brazilian artists and products during the 2016 Rio Olympics. After we set up an editorial calendar and optimized her social accounts, we started posting fresh and curated content daily, monitoring conversations, and advertising as appropriate.
  4. 4. The Results After just one month, we were already delivering eye-popping results. Facebook engagement over 28 days jumped 2,676% and total reach over 28 days increased by nearly 7,000%. Jamie was thrilled to see that our cohesive strategy was working so quickly, and we look forward to helping Jamie continue to reach her business goals over the long-term.
  5. 5. Ready to kick ass on social? Of course, kicking ass on social is sometimes easier said than done. We have an amazing team of social media marketing specialists who deliver results, so if you need help, give me a shout via email at monika@jansencomm.com. A Publication of Jansen Communications About Me I’m Head Kick Ass Copywriter and Strategist at my company, Jansen Communications. We are a boutique marketing agency that helps small businesses grow. Our approach is straightforward: create relevant marketing copy, get it in front of your target market, and help you meet your business goals.

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