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DX3 2016 Alternative Sources to Google Adwords

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DX3 2016 Alternative Sources to Google Adwords

  1. 1. The biggest alternatives to Adwords to generate sales. #ecommerce
  2. 2. Monika Hajzokova VP North America mhajzokova@leadmedia-group.com
  3. 3. LeadMedia Group provides pioneering digital marketing technologies and strategies to generate and optimize our clients connections to audiences. 2008 Founded 100 Employees 7 Offices
  4. 4. Is the biggest part of your traffic coming from the search giant Google?
  5. 5. Where do ecommerce websites get most of their traffic today?
  6. 6. PAID RESULTS
  7. 7. Adwords Screenshot from anonymous advertiser Drop 60% Fresh out of the oven
  8. 8. Share of organic search is decreasing. 31% of ecommerce traffic comes from organic search in 2015 Average CPC on paid search is increasing. The average CPC rose by 10% in 2015 31% 10% What are the consequences?
  9. 9. HOW DO YOU STAY ON TOP OF YOUR GAME?
  10. 10. DIVERSIFY YOUR ACQUISITION CHANNELS ● Reduce dependency on one traffic source ● Be where your customers are ● Acquire new customers ● Get less competition ● and More low-cost options to drive sales
  11. 11. DISPLAY ADS PRICE COMPARISON SEARCH EMAILING SOCIAL Communicate brand message using images, video and audio elements Create content to attract attention and encourage information sharing Increase potential of your business by reaching customers searching for your products Connect with personalized messaging, build loyalty, trust and brand awareness Target ready-to-buy users. Display detailed products information. Attract new customers and increase sales
  12. 12. Advertise when your audience is ready to buy. Awareness Consideration Intent ★ Display Ads ★ Email Newsletters ★ Social Ads ★ Forums ★ SMS ★ Display retargeting ★ Social Retargeting ★ Push Notifications ★ Google Search ★ Email Retargeting ★ Coupons ★ Price comparison
  13. 13. IS EMAIL MARKETING SINKING IN ECOMMERCE?
  14. 14. Desktop Smartphone Tablet Affiliate 1.15 0.6 1.3 Paid Search (SEM) 18 13.35 24.8 Direct 21.3 32.9 22.5 Display 1.15 0.35 0.4 Email 20.9 26.7 23.1 Organic Search (SEO) 23.5 16 15.4 Referral 13.7 9.5 12.3 Social 0.3 0.6 0.2 Share (%) of revenue by channel and platform
  15. 15. Email is the second biggest driver of revenue, both on mobile phones and on tablets.
  16. 16. AVERAGE OPEN RATES BY INDUSTRY IN 2014
  17. 17. CONSIDER EMAIL RETARGETING
  18. 18. When done right, EMAIL RETARGETING can save you money
  19. 19. Personalized Content Related Offers Targeted Discounts
  20. 20. 35% Open Rate 45% Click Through Rate 10% Conversion Rate THAT GIVE STRONG USER ENGAGEMENT AND SOLID RETURN ON INVESTMENT up to up to up to Using 1st and 3rd Party SUBSCRIBER Data
  21. 21. EMAIL RETARGETING IS GREAT, BUT IT’S NOT YOUR ONLY FRIEND
  22. 22. ORGANIC SEARCH PRICE COMPARISON PAID SEARCH EMAILING SOCIAL Connect with personalized messaging, build loyalty, trust and brand awareness Communicate brand message using images, video and audio elements Create content to attract attention and encourage information sharing Increase potential of your business by reaching customers searching for your products Target ready-to-buy users. Display detailed products information. Attract new customers and increase sales
  23. 23. BE WHERE YOUR CONSUMERS ALREADY ARE
  24. 24. COMPARISON SHOPPING ENGINES CAN PROVIDE RETAILERS WITH: ★ ECOMMERCE EXPERTISE ★ TECHNICAL SUPPORT ★ TREMENDOUS ROI ★ LOWER CPCs ★ VISIBILITY OPTIONS ★ BUDGET CONTROL ★ and NO MINIMUM TRAFFIC REQUIRED
  25. 25. 65% 65 % of CSE visitors spend 15 + minutes studying products and prices 2.5% Average conversion rate of traffic from CSEs is 2,5% 2X Visitors who came to CSEs shop twice as often COMPARISON SHOPPING ENGINES GIVE GREAT RESULTS Sources: Consumer Futures Research, 2013
  26. 26. COMPARISON SHOPPING ENGINES DRIVE SALES, REVENUES, RETENTION 15M+ Products 1500 Categories 2000+ Shops
  27. 27. Specialty Retailer Looking to grow its customer base
  28. 28. Major Computer Store Looking to increase sales and trust
  29. 29. Brand Manufacturer Looking for online visibility
  30. 30. solutions are provided by www.leadmedia-group.com/connect
  31. 31. Appendix
  32. 32. -35% Marketing Costs +40% Conversion Rate 5X Return on Investment A SOLUTION LIKE SHOPBOT CAN ACHIEVE OUTSTANDING RESULTS down by up to
  33. 33. IN 2015, MOBILE ACCOUNTED FOR 34% OF ECOMMERCE TRANSACTIONS.. ..IN 2016, IT SHOULD REACH 40%.
  34. 34. CONVERSION RATE on desktop devices is around 2.5%, and only 0.8% on mobile.

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