C.A.S.E. V Conference December 14, 2009




Milestone Anniversaries
     Monica Metzler
   Conlon Public Strategies
C.A.S.E. V Conference December 14, 2009




  Milestone Anniversaries
  Presidential Inaugurations
  Public Launch of Majo...
C.A.S.E. V Conference December 14, 2009




  What are our goals?
 Who are we trying to reach?
 What is the message?
 Mean...
C.A.S.E. V Conference December 14, 2009




  Milestone
ASSUMPTIONS
C.A.S.E. V Conference December 14, 2009



                                         Media
                   Budgets      ...
C.A.S.E. V Conference December 14, 2009




  Identify Broad,
Institutional Goals
C.A.S.E. V Conference December 14, 2009




  Develop
ANNIVERSARY
    Goals
C.A.S.E. V Conference December 14, 2009




Align message
 with targeted
constituencies
C.A.S.E. V Conference December 14, 2009




But you haven’t
   discu$$ed
BUDGET yet!!
C.A.S.E. V Conference December 14, 2009




Tactics:
 Events – big and small
 Print publications
 Web sites
 Video
 Academ...
C.A.S.E. V Conference December 14, 2009




BUDGET
C.A.S.E. V Conference December 14, 2009




               You only get two!



High Quality          Done Quickly




   ...
C.A.S.E. V Conference December 14, 2009




Timelines
C.A.S.E. V Conference December 14, 2009




            Tactics:
Considerations and Examples
Broader Context
Multi-Use
“Bi...
C.A.S.E. V Conference December 14, 2009




         Thank You.

Your questions, comments,
challenges, issues . . . ???

 ...
Upcoming SlideShare
Loading in …5
×

Milestone Anniversary Strategic Planning Case Conference 12 14 09

521 views

Published on

Milestones are exciting. "We must mark this occasion!" usually gets unanimous support. But consensus falls apart with "What should we do?" and "Who will manage it?" This session presents a disciplined approach to such occasions to leave a legacy of success, not just a fun party. We will discuss: missions & goals; committees & internal politics; stakeholders & target audiences; resources; developing timelines; budget creation; media recognition; fundraising; anniversary “products”; event tips, and more.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
521
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Milestone Anniversary Strategic Planning Case Conference 12 14 09

  1. 1. C.A.S.E. V Conference December 14, 2009 Milestone Anniversaries Monica Metzler Conlon Public Strategies
  2. 2. C.A.S.E. V Conference December 14, 2009 Milestone Anniversaries Presidential Inaugurations Public Launch of Major Campaign School/Building Opening or Dedication Campus Visit by High Level Official NOT event planning. STRATEGIC PLANNING for specific occasion.
  3. 3. C.A.S.E. V Conference December 14, 2009 What are our goals? Who are we trying to reach? What is the message? Means to reach audience/convey message? Any action we want them to take? How will we measure success? Note: budget is NOT a primary question.
  4. 4. C.A.S.E. V Conference December 14, 2009 Milestone ASSUMPTIONS
  5. 5. C.A.S.E. V Conference December 14, 2009 Media Budgets Relations Calendar conflicts Event timelines Context for event Institutional Brand Public Officials Audience Goals & Message Identification Advisory committees Publications (current & new) Volunteer management Outsourcing Interdepartmental Communications Problem Promotional assessment items
  6. 6. C.A.S.E. V Conference December 14, 2009 Identify Broad, Institutional Goals
  7. 7. C.A.S.E. V Conference December 14, 2009 Develop ANNIVERSARY Goals
  8. 8. C.A.S.E. V Conference December 14, 2009 Align message with targeted constituencies
  9. 9. C.A.S.E. V Conference December 14, 2009 But you haven’t discu$$ed BUDGET yet!!
  10. 10. C.A.S.E. V Conference December 14, 2009 Tactics: Events – big and small Print publications Web sites Video Academic programs Advertising Products WHY???
  11. 11. C.A.S.E. V Conference December 14, 2009 BUDGET
  12. 12. C.A.S.E. V Conference December 14, 2009 You only get two! High Quality Done Quickly Low Cost
  13. 13. C.A.S.E. V Conference December 14, 2009 Timelines
  14. 14. C.A.S.E. V Conference December 14, 2009 Tactics: Considerations and Examples Broader Context Multi-Use “Big” products – books, videos, events “Little” products – stickers, buttons, candies Optimism and Pessimism
  15. 15. C.A.S.E. V Conference December 14, 2009 Thank You. Your questions, comments, challenges, issues . . . ??? Monica Metzler metzler@conlonps.com 312-676-7015

×