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Engaging Library Customers with Library Services & Content

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Do you think your library customers are receiving your messaging the way you intend?

Clearly communicating your services and content to library customers is something Russell Michalak and I are passionate about.

Let us know what you think about your current messaging strategies in the comments.

Are they working? What's not working?

Let us know how we can help!

Published in: Education
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Engaging Library Customers with Library Services & Content

  1. 1. RYSAVY&MICHALAK CONSULTANTS Library Customers & Engagement with Content & Services When's the last time you thought about your messaging?
  2. 2. ALWAYSREMEMBER “What we think we are saying to our customers & what our customers actually hear are two different things.” Donald Miller (Storybrand) Rysavy & Michalak Consultants
  3. 3. DIDYOUKNOW? IT'S NOT ABOUT WHAT YOU SAY “And our customers make buying decisions not based on what we say but on what they hear”. (Donald Miller) What if this wasn’t just buying? What if it also included engagement with library services & content? Rysavy & Michalak Consultants
  4. 4. THINKABOUTTHIS WHAT DO YOUR LIBRARY CUSTOMERS HEAR YOU SAYING? What if every day your customers are deciding to engage - or not engage - with your library content and services based on what they hear you saying? Rysavy & Michalak Consultants
  5. 5. “HOW MANY PEOPLE ARE BUYING FROM OUR COMPETITION BECAUSE THEY’VE COMMUNICATED MORE CLEARLY THAN WE HAVE?" How many of your library customers are using Sci-Hub because they don’t know how to use your library systems and simply perceive Sci-Hub as “easier”? Have you asked them? - Donald Miller Rysavy & Michalak Consultants
  6. 6. WHAT DO YOU THINK? Rysavy & Michalak Consultants

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