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Spirit Techs Visual Identity Guide

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This is an example of strong, well-designed identity guide.

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Spirit Techs Visual Identity Guide

  1. 1. C: M: Y: K: C: M: Y: K: C: M: Y: K: 49 10 96 0 75 18 27 42 50 50 60 25 R: G: B: R: G: B: R: G: B: 145 184 68 20 107 119 114 102 88 no-zone no-zone Any graphics or text that would distract from the logo should stay outside of the “no-zone” as shown above. If desired logo size is less than 1.5 inches wide the alternate small logo should be used. As desired the alternate crest logo may be used for promotional purposes. Spirit Techs Sustainable Assessors Visual Identity Guide Restrictions Approved Colors Spirit Tech Green Spirit Tech Blue Spirit Tech Neutral Do not place other elements too close to the logo. Do not tile the logo for use as a background. Chaparral Pro Regular* Chaparral Semibold Italic* Candara Approved Fonts Do not re-color any part of the logo. Do not add elements to the logo. Do not rearrange logo elements. Do not re-size, distort or change any logo elements. Really Cool People High Resolution Files These images are for use on materials that will be printed such as advertisements, flyers, and signage. High Resolution File Types: PDF, EPS, JPG, all are provided in small and large sizes. EPS files may require specialized design software to open. Do not delete them, design professionals often request this file type. Low Resolution Files These images are for use in websites, blogs, social media, email signatures and other digital media. They will appear grainy and pixilated if used in a document that will be printed. Low Resolution File Types: JPG, GIF, PNG, are all provided in 200px and 600px widths. GIF and PNG files have a trans- parent background. Approved logo to be used only when promoting Spirit Techs Sustainable Assessors. Use this logo when image size is large than 1.5 inches wide. Digital Logo Kit Contents The all white logo may be used when a reversed out effect is desired. The all black logo may be used when a one color logo is needed. * If your system does not have Chapparral Pro Regular or Semibold Italic, Perpetua and Perpetua Bold Italic may be used as a substitute. Perpetua Perpetua Bold Italic Contact MayeCreate Design for clarification on logo usage and to request additional logo formats. info@mayecreate.com 573-447-1836

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