GET THE MOST FOR
YOUR $$NYLA Conference September 27, 2013
Presentation by:
Monica Kuryla, Fayetteville Free Library
Heath...
Intro
 How to develop/promote/implement
programming for little to no $
 Reallocating materials budget funds from print
r...
Cost Effective Programming
LiteracyNation Inc.
 Volunteer activities can be fun for day time
patrons (DTP) and their frie...
Cost Effective Programming
 We offer job Fairs, Resume workshops. Health
seminars, Tax preparation assistance.
 New York...
Cost Effective Programming
 DTP come to the library for a variety of reasons.
 People may go to the library looking main...
Cost Effective Programming
 Adults love games.
 Set up a Game day or night for video and board
games at the library they...
Cost Effective Programming
 Craft projects can be offered to DTP in many ways:
as a stand-alone project.
 Morning sewing...
Make Your Library the Center of Your Community By
Any Means Necessary…
Examples of Local Program Ideas
 Local History
 T...
Musical Performances
 Open Mic (include more than just poetry or literature readings)
 Local choral groups or choirs, vo...
Library co-Sponsored Activities
and Events.
 Read-A-Loud (invite prominent local participants)
 Career Day (prominent lo...
Library co-Sponsored Activities
and Events.
 Film Screenings and Discussions
 Old and New; Black and White/Color; Silent...
Settings (Maximize your audience and exposure) @
Library and Off-Site
 Indoor or outdoor Senior Centers
 Town square Hos...
Funding Sources (Not always
about the Benjamin$$ but In-
Kind Services)
 Library development office
(grants, foundations)...
Publicity & Outreach
 Website (keep it updated)
 Facebook, Twitter, Blog. Pinterest, Youtube, Library’s
plasma screen
 ...
Who to Invite to Participate
 Library Board of Trustees, Director and Staff
 Library Volunteers and Residents
 Friends ...
Ideas to Consider
 * Combine Programs When Optional to Maximize Audience
Development
 * Create Program Planning Committe...
Budgeting Strategy
Create rich collections and resources
 Challenges:
 changing formats and mediums
 rapidly changing ...
Budgeting Strategy
 What do you have and why?
 What do you need?
 Evaluations
 Patron driven acquisitions
 How can yo...
Budgeting Strategy
 What do you have? Why?
Resource Subject Area How
funded?
Cost Renewal
date
Rep contact How to find
st...
Budgeting Strategy
 What do you need?
Example of Staff evaluation:
About how many times per month do you use the followin...
Budgeting Strategy
What do you need (cont.)?
 Patron Driven Acquisitions
 Formal survey on website, Facebook
 Conversa...
Budgeting Strategy
How can you make it
possible?
Latitude in the budget
Materials
Reallocation
Ask why?
Providing Cost Effective Reference
Resources
Creating a virtual “research room” with FREE
Resources
 Evaluate and assess ...
Providing Cost Effective Reference
Services
Creating virtual instruction opportunities for
FREE
 Offer live Skype instruc...
Providing Cost Effective Reference
Promotion & Engagement
Reference and social networks FREE Promotion
 Create a social n...
Questions?
Contact info:
Monica Kuryla mkuryla@fflib.org
Heather Matzel hmatzel@fflib.org
Richard Ashby richardashby@liter...
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"Get the Most for Your Money" Presentation NYLA 2013

  1. 1. GET THE MOST FOR YOUR $$NYLA Conference September 27, 2013 Presentation by: Monica Kuryla, Fayetteville Free Library Heather Matzel, Fayetteville Free Library Richard Ashby, President, LiteracyNation Andrew P. Jackson (Sekou Molefi Baako), Queens Library
  2. 2. Intro  How to develop/promote/implement programming for little to no $  Reallocating materials budget funds from print resources to support/enhance new formats.  Ways to enhance your reference service offerings at little to no cost
  3. 3. Cost Effective Programming LiteracyNation Inc.  Volunteer activities can be fun for day time patrons (DTP) and their friends.  Once a month host a “My Library” program  When your shelves are dusty or your paperbacks need weeding…DTP are great volunteers
  4. 4. Cost Effective Programming  We offer job Fairs, Resume workshops. Health seminars, Tax preparation assistance.  New York State Department of Labor will host job fairs and resume workshops, for no cost.  Local Hospitals and health agencies will also host your health fairs.  Community and local authors will be happy to come host book talks or writing workshops.
  5. 5. Cost Effective Programming  DTP come to the library for a variety of reasons.  People may go to the library looking mainly for information.  New moms connect at baby storytimes; elderly people, often facing difficult life transitions, attend events and find that they make new friends. Patrons seek new careers and employment.
  6. 6. Cost Effective Programming  Adults love games.  Set up a Game day or night for video and board games at the library they feel empowered. They will need little or no money to have a gaming event  Have the teens hand draw posters and flyers for advertisement of the programs.  DTP love Scrabble, monopoly, chest, checkers, and card games.  Offer zumba or yoga classes in the day or
  7. 7. Cost Effective Programming  Craft projects can be offered to DTP in many ways: as a stand-alone project.  Morning sewing clubs, scrap book.  Collect free craft materials from friends, coworkers and relatives. “…with literacy and justice for all” www.literacynation.com
  8. 8. Make Your Library the Center of Your Community By Any Means Necessary… Examples of Local Program Ideas  Local History  Talks, site tours, power points, discussions, walking tours  Genealogy Workshops  Family History Talks  Local High School Teachers or College Professor Lectures  Local Historians and Town Hall Discussions
  9. 9. Musical Performances  Open Mic (include more than just poetry or literature readings)  Local choral groups or choirs, vocalists, choirs  Holiday music concerts  Barber Shop Quartets  Dance troupes, ensembles, schools  Music school recitals  Significant local events, celebrations  Local musicians and vocalists  School/college ensembles, bands and orchestras with Q & A  Classical, jazz, hip-hop, opera, string quartets, solo artists, orchestras, do-wop  Musical concerts featuring music from different cultures and ages  Poetry with music; artist painting with music performance  Acapella performances  Puppet and Magic Shows
  10. 10. Library co-Sponsored Activities and Events.  Read-A-Loud (invite prominent local participants)  Career Day (prominent local residents, business, elected officials, etc.  Library Open House (advocacy and outreach)  Library Anniversary Celebration or significant calendar dates  Friends of the Library events  Library Advocacy Day  Family Day (community celebration, inclusive, co- sponsored)
  11. 11. Library co-Sponsored Activities and Events.  Film Screenings and Discussions  Old and New; Black and White/Color; Silent Films  Televised prominent events, parades, celebrations, inauguration, concerts, etc)  Poet reading and discussion  Author reading and discussion (local authors, critics, journalists, etc)  Book Talk and discussion  Book Club open discussion – public invited  Film screening and discussion (biographical, old black & white, historical, etc.)  Film and book talk of same title with guest speaker
  12. 12. Settings (Maximize your audience and exposure) @ Library and Off-Site  Indoor or outdoor Senior Centers  Town square Hospital  In the park School yard  Library Atrium Children’s Room  YA Room Sidewalk  Courtyard or Garden City Hall
  13. 13. Funding Sources (Not always about the Benjamin$$ but In- Kind Services)  Library development office (grants, foundations)  Friends of the Library  Local government grants (City, County, State)  New York State Council on the Arts  Local Arts Council  New York City Department of Cultural Affairs  Elected Official’s Discretionary Grants/Funds
  14. 14. Publicity & Outreach  Website (keep it updated)  Facebook, Twitter, Blog. Pinterest, Youtube, Library’s plasma screen  Flyers & Posters (English and Other Languages if appropriate)  Bulletin Boards  Local Newspapers (paid and community bulletin board)  Public Access Television (public service announcement, ad)  Local radio interview  Churches and Senior Centers
  15. 15. Who to Invite to Participate  Library Board of Trustees, Director and Staff  Library Volunteers and Residents  Friends of the Library  Library Customers  Local Board of Regents Representative  Elected Officials (Town, County, City, State)  Corporate and Business leaders  Socialites and Prominent and Famous Citizens  College President and Professors  School Principals and teachers School classes, band  Athletes and Coaches (collegiate, schools, town leagues)  Boy Scouts, Girl Scouts, Brownies, Cub Scouts  Clergy and Religious Leaders  Parents, Teachers, PTA and Community Groups  Popular journalists and TV News Anchors  Friends and Neighbors  Retirees and Founding Library Staff and Board Members  Enemies :0)  In other words, invite everybody!
  16. 16. Ideas to Consider  * Combine Programs When Optional to Maximize Audience Development  * Create Program Planning Committees. Invite Outsiders to Participate.  * Give you’re your youth and elders a voice.  * Create Ownership of the Library and Programs for Success.  * Everything Doesn’t Cost BIG Money to be Successful.  * Give Yourself Ample Time to Plan and Execute Programs  * Cross Section of Programs Should Be Representative of the Culture and Ages of Your Community.  * Ask!  Andrew P. Jackson (Sekou Molefi Baako), Executive Director  Queens Library’s Langston Hughes Community Library and Cultural Center
  17. 17. Budgeting Strategy Create rich collections and resources  Challenges:  changing formats and mediums  rapidly changing patron requests  set budgets  increasing demands on our time as librarians to support the community, we need a way to make these important decisions in a timely fashion
  18. 18. Budgeting Strategy  What do you have and why?  What do you need?  Evaluations  Patron driven acquisitions  How can you make it possible?  Be flexible  Reallocate funds
  19. 19. Budgeting Strategy  What do you have? Why? Resource Subject Area How funded? Cost Renewal date Rep contact How to find stats Novelist Reader’s Advisory By our library $1,000/year Feb 1st Amanda Poor, 1-800- 653-2726 ex. 296 http://eadmin. ebscohost.co m/eadmin/Lo gin.aspx Job & Career Accelerator Job & Career By the Consortium $0 March 1st Peg Elliot, pelliot@onlib. org Email from pelliot@ocpl. org Grolier Online Encyclopedia By the State library $0 Sept. 1st eptech@ebsc ohost.com Email eptech@ebsc ohost.com Freegal eMusic By our library $4,000/year Dec 1st Jim Petersen, (571) 730- 4300 http://www.fre egalmusic.co m/admin/user s/login
  20. 20. Budgeting Strategy  What do you need? Example of Staff evaluation: About how many times per month do you use the following to help a patron: Access Newspaper Archives ________ Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful Biography Resource Center ________ Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful Britannic Reference Center ________ Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful Career Cruising ________ Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful CultureGrams ________ Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful
  21. 21. Budgeting Strategy What do you need (cont.)?  Patron Driven Acquisitions  Formal survey on website, Facebook  Conversations at the desk  Reports/Statistics  Purchase on demand =instant gratification
  22. 22. Budgeting Strategy How can you make it possible? Latitude in the budget Materials Reallocation Ask why?
  23. 23. Providing Cost Effective Reference Resources Creating a virtual “research room” with FREE Resources  Evaluate and assess existing resources, consider specific user needs (Make sure they are relevant to your community’s information needs!)  Develop categories or subjects-research resources available  Make comparisons of selected resources per subject and narrow resource list down to 5 credible sources per subject.  Design layout, annotate and make it visible to users
  24. 24. Providing Cost Effective Reference Services Creating virtual instruction opportunities for FREE  Offer live Skype instruction right from the Reference desk during designated hours  Record your own 3 minute video clips on “how to…” (download an eBook to a Kindle Fire, etc.) and upload to a YouTube account. A great way to personalize the instruction and promote it on social networks as “how to” of the day.
  25. 25. Providing Cost Effective Reference Promotion & Engagement Reference and social networks FREE Promotion  Create a social networking plan for how often to post, what content to post, etc.  Post links to free credible resources and explain why you recommend them or how they can be useful to your community.  Ask questions, survey community wants/needs/expectations of reference services and/or resources  Create a conversation with library users-for example “What are you reading this weekend?”
  26. 26. Questions? Contact info: Monica Kuryla mkuryla@fflib.org Heather Matzel hmatzel@fflib.org Richard Ashby richardashby@literacynation.com Andrew P. Jackson (Sekou Molefi Baako) andrew.p.jackson@queenslibrary.org Feedback: Shauntee Burns sburns@nypl.org

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