The European Market Access
        University Diploma
  “The programme follows each step of the life cycle of a drug,
inte...
Why a Course of Market Access?


    Market Access, the fourth hurdle in drug development, is today an
    inescapable rea...
EMAUD: Unique and Innovative


    The EMAUD course has been designed with industry needs top-of-mind.
    The result is a...
What is The Objective of The Course?


    Get an advanced understanding of the Market Access environment and
    principl...
What is The Key Learning?


    Set up a successful pricing and market strategy
    Develop, validate and execute a market...
Participants and Contributors


    Participants
    EMAUD is intended for students and professionals in the fields of lif...
Duration of The Course


    The course is composed of 5 modules of 4 consecutive days scheduled
    during the year. Each...
Creation and Development


                     Pr. Mondher Toumi
                     University Claude Bernard Lyon 1,
 ...
Find out more at
                          www.EMAUD.org


University of Lyon 1, Department of Decision Sciences & Health ...
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EMAUD

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The 1st European Market Access University Diploma: a unique and innovative course

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EMAUD

  1. 1. The European Market Access University Diploma “The programme follows each step of the life cycle of a drug, integrating market access theory and practice for results that can be applied in the real world. Students will acquire the necessary skills to implement and develop a market access plan”.
  2. 2. Why a Course of Market Access? Market Access, the fourth hurdle in drug development, is today an inescapable reality. It is a complex challenge that requires as much knowledge as professional capability since it is situated at the crossroads of multiple disciplines: health economics, pricing and reimbursement, risk management and decision sciences. To respond to the increasing demand for training in Market Access from the healthcare sector, the first European Market Access University Diploma (EMAUD) has been developed at the initiative of the University of Claude Bernard Lyon 1 by Professors Mondher Toumi and Michel Lamure with the participation of Professor Marc Bui and his team from the Ecole Pratique des Hautes Etudes (EPHE) at Sorbonne-Paris. University of Lyon 1, Department of Decision Sciences & Health Policy 2 Professors Mondher Toumi, Michel Lamure & Marc Bui
  3. 3. EMAUD: Unique and Innovative The EMAUD course has been designed with industry needs top-of-mind. The result is a ground-breaking course that offers world-class learning experiences coupled with a wide range of expertise from institutional organizations, the academic world and the healthcare industry. This brand-new global course in Market Access will cover the latest topics in the environment of health: European health policies and Market Access current practices and future challenges. The course follows each step of the life cycle of a drug, integrating theory and practice. It allows the student to acquire the necessary skills to implement a market access plan. University of Lyon 1, Department of Decision Sciences & Health Policy 3 Professors Mondher Toumi, Michel Lamure & Marc Bui
  4. 4. What is The Objective of The Course? Get an advanced understanding of the Market Access environment and principles Focus on the latest regulations and guidelines in Europe and outside Europe Draw a mapping of new actors : how they become inescapable decision makers Give techniques and tools to implement in their business Develop knowledge in decision sciences Allow contacts with experts from different organizations, public or private, who are main actors in the health industry and who deal with the issues everyday Deliver the best practices of leading companies University of Lyon 1, Department of Decision Sciences & Health Policy 4 Professors Mondher Toumi, Michel Lamure & Marc Bui
  5. 5. What is The Key Learning? Set up a successful pricing and market strategy Develop, validate and execute a market access plan Build value story to optimize Market Access Understand strengths and pitfalls of available evidence Design a pricing research Define a pricing strategy Anticipate the future paradigm changes in Market Access University of Lyon 1, Department of Decision Sciences & Health Policy 5 Professors Mondher Toumi, Michel Lamure & Marc Bui
  6. 6. Participants and Contributors Participants EMAUD is intended for students and professionals in the fields of life science and healthcare industries. Contributors – European HTA and pricing agencies – Non-Governmental agencies – Industry key leaders – Academics University of Lyon 1, Department of Decision Sciences & Health Policy 6 Professors Mondher Toumi, Michel Lamure & Marc Bui
  7. 7. Duration of The Course The course is composed of 5 modules of 4 consecutive days scheduled during the year. Each module counts for 24 hours, which represents a total of 120 hours for the complete course. The 5 modules can be done separately i.e. not necessarily in only one year, and not in any specific order. The course is validated after the submission of a professional thesis. The thesis could be either a company case study for professional candidates on a study break, or a literature review for student candidates completing their Masters or equivalent. University of Lyon 1, Department of Decision Sciences & Health Policy 7 Professors Mondher Toumi, Michel Lamure & Marc Bui
  8. 8. Creation and Development Pr. Mondher Toumi University Claude Bernard Lyon 1, Head Market Access Pr. Michel Lamure University Claude Bernard Lyon 1, Head Decision Sciences & Health Policy Pr. Marc Bui Ecole Pratique des Hautes Etudes, Sorbonne-Paris, Head LaISC University of Lyon 1, Department of Decision Sciences & Health Policy 8 Professors Mondher Toumi, Michel Lamure & Marc Bui
  9. 9. Find out more at www.EMAUD.org University of Lyon 1, Department of Decision Sciences & Health Policy 9 Professors Mondher Toumi, Michel Lamure & Marc Bui

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