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The SMCR Model and How it Applies to a Sample Media<br />Chapter 1<br />
Communication:  The exchange of meaning<br />
Communication:  The exchange of meaning<br />Talking<br />Watching television<br />Reading the paper<br />Listening to the...
Communication:  The exchange of meaning<br />Brand name embroidered on a pair of jeans<br />Logo on a shopping bag<br />Wi...
The exchange between a source of a message and its receiver<br />
The exchange between a source of a message and its receiver<br />This is a copy of the graphical illustration by artist: E...
SMCR stands for:<br />
SMCR stands for:<br />Source<br />
SMCR stands for:<br />Source<br />Message<br />
SMCR stands for:<br />Source<br />Message<br />Channel<br />
SMCR stands for:<br />Source<br />Message<br />Channel<br />Receiver<br />
This is a very basic model that includes:<br />Online communication<br />Written text<br />Audio<br />Video<br />
Source<br />Creator of the message or communication<br />This is a reproduction of a photograph by Creative Commons Author...
Message<br />The actual content or idea being conveyed<br />Photo courtesy Microsoft Office Clip Art, keyword search - anc...
Encoder<br />Translates the message into a form that can be communicated such as studio equipment<br />Photo courtesy Micr...
Channel<br />The medium used to convey the message from one place to another<br />Photo courtesy Microsoft Office Clip Art...
Decoder<br />The television set in your living room decodes the signal<br />Photo courtesy Microsoft Office Clip Art, keyw...
Receiver<br />The individual or group for which the message is intended<br />Photo courtesy Microsoft Office Clip Art, key...
Feedback<br />Return communication from the receiver to the sender<br />Can be instantaneous or delayed<br />Photo courtes...
Interactivity<br />Viewers can choose their own content<br />Video games that get progressively hard are interactive<br />...
Noise<br />Any distortion that may be introduced during the information exchange<br />Photo courtesy Microsoft Office Clip...
Gatekeeper<br />An elite group of corporations of media commentators and professional producers that decide what the audie...
The Big Picture<br />Possible manipulation<br />Corporate<br />Political<br />Photo courtesy Microsoft Office Clip Art, ke...
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The SMCR Model and How it Applies to a Sample Media

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The SMCR Model and How it Applies to a Sample Media

  1. 1. The SMCR Model and How it Applies to a Sample Media<br />Chapter 1<br />
  2. 2. Communication: The exchange of meaning<br />
  3. 3. Communication: The exchange of meaning<br />Talking<br />Watching television<br />Reading the paper<br />Listening to the radio<br />Surfing the web<br />
  4. 4. Communication: The exchange of meaning<br />Brand name embroidered on a pair of jeans<br />Logo on a shopping bag<br />Winking at the end of a joke<br />
  5. 5. The exchange between a source of a message and its receiver<br />
  6. 6. The exchange between a source of a message and its receiver<br />This is a copy of the graphical illustration by artist: EinarFaanes based on by a developed communication model made by Claude Elwood Shannon and Warren Weaver in 1949 . This file is licensed under the Creative Commons Attribution ShareAlike 2.5, Attribution ShareAlike 2.0 and Attribution ShareAlike 1.0”. It can be found at http://search.creativecommons.org keyword search SMCR Model. <br />
  7. 7. SMCR stands for:<br />
  8. 8. SMCR stands for:<br />Source<br />
  9. 9. SMCR stands for:<br />Source<br />Message<br />
  10. 10. SMCR stands for:<br />Source<br />Message<br />Channel<br />
  11. 11. SMCR stands for:<br />Source<br />Message<br />Channel<br />Receiver<br />
  12. 12. This is a very basic model that includes:<br />Online communication<br />Written text<br />Audio<br />Video<br />
  13. 13. Source<br />Creator of the message or communication<br />This is a reproduction of a photograph by Creative Commons Author= VP7071, now寬頻電視新聞台, Now TV reporter. Permission is granted to copy, distribute and/or modify this document under the terms of the GNU Free Documentation License, Version 1.2 or any later version published by the Free Software Foundation. It can be found at http://commons.wikimedia.org/wiki/File:HK_Victoria_Park_Now_TV_News_Reporter_2007.JPG<br />
  14. 14. Message<br />The actual content or idea being conveyed<br />Photo courtesy Microsoft Office Clip Art, keyword search - anchor,<br />http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033<br />
  15. 15. Encoder<br />Translates the message into a form that can be communicated such as studio equipment<br />Photo courtesy Microsoft Office Clip Art, keyword search - audio,<br />http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033<br />
  16. 16. Channel<br />The medium used to convey the message from one place to another<br />Photo courtesy Microsoft Office Clip Art, keyword search - transmitter / satellite,<br />http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033<br />
  17. 17. Decoder<br />The television set in your living room decodes the signal<br />Photo courtesy Microsoft Office Clip Art, keyword search - television,<br />http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033<br />
  18. 18. Receiver<br />The individual or group for which the message is intended<br />Photo courtesy Microsoft Office Clip Art, keyword search - people,<br />http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033<br />
  19. 19. Feedback<br />Return communication from the receiver to the sender<br />Can be instantaneous or delayed<br />Photo courtesy Microsoft Office Clip Art, keyword search - return,<br />http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033<br />
  20. 20. Interactivity<br />Viewers can choose their own content<br />Video games that get progressively hard are interactive<br />Photo courtesy Microsoft Office Clip Art, keyword search - technology<br />http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033<br />
  21. 21. Noise<br />Any distortion that may be introduced during the information exchange<br />Photo courtesy Microsoft Office Clip Art, keyword search - hearing,<br />http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033<br />
  22. 22. Gatekeeper<br />An elite group of corporations of media commentators and professional producers that decide what the audience should receive<br />Photo courtesy Microsoft Office Clip Art, keyword search - gate,<br />http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033<br />
  23. 23. The Big Picture<br />Possible manipulation<br />Corporate<br />Political<br />Photo courtesy Microsoft Office Clip Art, keyword search - worldwide,<br />http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033<br />

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