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Barometre de l'homme avril 2012

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Barometre de l'homme avril 2012

  1. 1. le baromètre de l ’ h o m m e 58% des hommessont intéressésp a r L A MODE Source : Panel Lecteurs Mondadori – 331 hommes Source : Panel Lecteurs Mondadori – 323 hommes
  2. 2. le baromètre de l ’ h o m m e 58% des hommes sont intéressés par la mode…Et même passionnéspour 10% d’entre eux ! Source : Panel Lecteurs Mondadori – 323 hommes
  3. 3. le baromètre de l ’ h o m m e 70% considèrentqu’il est aussi importantD’AVOIR DU STYLE pour un hommeque pour une femme Source : Panel Lecteurs Mondadori – 323 hommes
  4. 4. le baromètre de l ’ h o m m e La raison pour laquelle ils souhaitent être bien habillés ?Source : Panel Lecteurs Mondadori – 323 hommes
  5. 5. le baromètre de l ’ h o m m e« surtoutpour se faire PLAISIR »81% © agathe Source : Panel Lecteurs Mondadori – 323 hommes
  6. 6. GRAPHic le baromètre de l ’ h o m m e La mode, pour se faire plaisir… mais aussi séduire et exprimer sa personnalité !/////////////////////////////////////////////// Source : Panel Lecteurs Mondadori – 323 hommes
  7. 7. 1 homme sur 5 le baromètre de l ’ h o m m e renouvelle* sa garde robe… *entièrement ou presqueA CHAQUE SAISON Source : Panel Lecteurs Mondadori – 323 hommes
  8. 8. 72% le baromètre de La mode est pour l ’ h o m m e d’entre eux une histoire de feeling…« FREE STYLE :pas de stylefigé, j’y vaisau feeling » Source : Panel Lecteurs Mondadori – 323 hommes
  9. 9. GRAPHic le baromètre de l ’ h o m m e Comment définiriez-vous votre style ?/////////////////////////////////////////////// Source : Panel Lecteurs Mondadori – 323 hommes
  10. 10. le baromètreEnfin, le lèche-vitrine est la de l ’ h o m m epremière source d’inspiration pourplus de 2 hommes sur 3…suivi parla pressemagazineà 50%**Les articles de mode ST 50%*Les publicités ST 50% Source : Panel Lecteurs Mondadori – 328 hommes
  11. 11. CONtact/////////////////////////////////////////////// A n n e P h i l i pd i r e c t r i c e m a r k e t i n g , q u a l i t é & c o m m u n i c a t i o nC o r i n e R e y n o u a r dd i r e c t r i c e é t u d e s m a r k e t i n g p ô l e h o m m e C é c i l e D a g n i a u xr e s p o n s a b l e é t u d e s m a r k e t i n g p ô l e h o m m e L i g i a D a S i l v a M o n t e i r oc h a r g é e d ’ é t u d e s m a r k e t i n g p ô l e h o m m el i g i a . d a s i l v a m o n t e i r o @ m o n d a d o r i . f r# 0 1 4 1 3 3 5 2 5 4w w w . m i s t e r - H . f r w w w . m o n d a d o r i p u b . f r
  12. 12. le baromètre de l ’ h o m m e#avril 2012En avril, ne te découvre pas d’un fil.

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