The               and  Madeleine McCann StoryMomina Amjad, Noor AlBulushi and Bashaer AlHajri
Objectives• Learn about Daily Mail‟s coverage of the  Madeleine McCann story.• Identify and analyze the techniques employe...
2007       Initial reporting of       Madeleine McCann       story by the Daily       Mail was sympathetic       towards t...
10 May 2007• What do you notice about the  headline? -Alliteration (figure of speech)• The article uses a lot of  humaniz...
• He said: "We cant describe the                                              • Lots and lots of quotes from“        angui...
• Article says; “Facing the cameras on Friday night, Madeleines  father and consultant cardiologist Gerry McCann, his voic...
Madeleine McCann: Nowhunt reaches UK20 May 2007Portuguese police hunting for toddler MadeleineMcCann are to ask British co...
The 90,000 crowd fell silent as haunting images of the kidnapped toddler, against asoundtrack of the Simple Minds hit Dont...
28th of may 2007                                              What do you think                                           ...
Family friend who witnessed Madeleinesabduction wracked with guilt• Why is there a use of embedded quotations ? Grabs read...
Maddy was abducted and we have asuspect in mind• In there headline there is something unusual what is it ?• The headline d...
Vanished: Madeleine McCann, three,was asleep next to her twin brotherand sister                                           ...
2012       5 years later, The       Daily Mail remains       supportive of the       McCanns but the bias       and critic...
• Embedded quote within the  headline• What does the use of work  “finally” suggest?• Short and concise bullet points  bel...
• “Detectives reviewing the case said they were pursuing 195 leads amid the    firm belief she was abducted.”... Yet later...
Articles for further discussion• £2.5m in rewards offered for Madeleine as her tortured parents mark her  birthday• Its no...
History of the• First published on May 4, 1896 by Lord Rothermere and Lord  Northcliffe.• Britains first middle-market new...
• Currently it is the United Kingdoms second biggest-selling daily newspaper  after The Sun, with an average daily circula...
Who reads the Daily Mail?                          60                          50          Daily Mails0%        readership...
Layoutandstories
Comparison
“The media is the mostpowerful entity onearth. They have thepower to make theinnocent guilty and tomake the guiltyinnocent...
The Daily Mail & Madeleine McCann story
The Daily Mail & Madeleine McCann story
The Daily Mail & Madeleine McCann story
The Daily Mail & Madeleine McCann story
The Daily Mail & Madeleine McCann story
The Daily Mail & Madeleine McCann story
The Daily Mail & Madeleine McCann story
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The Daily Mail & Madeleine McCann story

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The Daily Mail & Madeleine McCann story

  1. 1. The and Madeleine McCann StoryMomina Amjad, Noor AlBulushi and Bashaer AlHajri
  2. 2. Objectives• Learn about Daily Mail‟s coverage of the Madeleine McCann story.• Identify and analyze the techniques employed by The Daily Mail.• Observe how Daily Mail linked Madeleine McCann‟s disappearance to other stories.• Discuss the impact of this story.• Discuss Daily Mail‟s bias and compare it to other newspapers.
  3. 3. 2007 Initial reporting of Madeleine McCann story by the Daily Mail was sympathetic towards the parents while criticizing the Portuguese police indirectly.
  4. 4. 10 May 2007• What do you notice about the headline? -Alliteration (figure of speech)• The article uses a lot of humanizing and personal images of the McCanns, showing sympathy towards them. Makes stories human interest.
  5. 5. • He said: "We cant describe the • Lots and lots of quotes from“ anguish and despair we are feeling as parents of our beautiful the McCanns but less facts & daughter Madeleine. evidence to back them. It‟s • "Please, if you have Madeleine, very personalized for the let her come home to her mummy, reader to feel sympathetic daddy, brother and sister." towards the McCanns.• Indirect criticism of the Portuguese police, talking about how “British experts” think the golden hour opportunity to find Madeleine has been missed. A discussion of how Madeleine‟s parents were the first ones to issue the photographs and a public appeal for their daughter.• This image was used while describing police efforts to find a suspect. How do you think it‟s going to impact the readers? [later said by people shown it to be featureless and look "like an egg with hair".]
  6. 6. • Article says; “Facing the cameras on Friday night, Madeleines father and consultant cardiologist Gerry McCann, his voice cracking with emotion…”Watch the clip and decide the amount of truth those words have.http://www.youtube.com/watch?v=pxHuwT__URc • Celebrity involvement is mentioned, significantly that of portuguese footballer Cristiano Ronaldo, who then played for Manchester United.
  7. 7. Madeleine McCann: Nowhunt reaches UK20 May 2007Portuguese police hunting for toddler MadeleineMcCann are to ask British counterparts to helpwith searches in England, it has been claimed.A request will be presented to UK authoritiesthis week - a necessary step because foreignpolice forces cannot operate here withoutpermission.It was also revealed that at least one of thenumerous searches in Portugal has involved apolice diver - although there were no details onwhere or what he was searching.Meanwhile, an estimated global TV audience of 450million saw a two-minutefilm clip of Maddy, entitled Find Madeleine, which was also played at Wembleybefore Chelsea beat Manchester United 1-0 in the FA Cup Final.
  8. 8. The 90,000 crowd fell silent as haunting images of the kidnapped toddler, against asoundtrack of the Simple Minds hit Dont You Forget About Me, filled the two hugescreens at either end of the pitch.The same film was shown at the Uefa Cup final in Glasgow between Espanyol FC andSevilla earlier this week, and is part of the McCann familys determination to keep her inthe public eye in the hope that someone comes forward with information.More than 75 million people around the world have expressed their support for themissing youngster by visiting the website www.findmadeleine.com.The McCanns have produced a diary of one day in their struggle to find their daughter.They also released touching new photographs of them with their twins.The diary is another aspect of their quest to retain a semblance of normality forMadeleines younger sister Amelie and brother Sean, who are twins. The family havevowed to stay in the Algarve resort until Maddy is found.The hunt took a new twist when a Norwegian woman who lives in Spain said she was "99per cent" certain she saw Maddy while on holiday in Morocco.
  9. 9. 28th of may 2007 What do you think of the picture and the caption?This may be the last photograph ofMadeleine ever taken - just hours later thenightmare of her abduction began
  10. 10. Family friend who witnessed Madeleinesabduction wracked with guilt• Why is there a use of embedded quotations ? Grabs readers attention and add mystery• They are criticizing the Portuguese police and they there very sympathetic towards the parents.
  11. 11. Maddy was abducted and we have asuspect in mind• In there headline there is something unusual what is it ?• The headline doesn‟t leave room for thought. States she was abducted and that the suspect is known without the actual evidence.• Do you think using many pictures in an article is a good idea?• The use of pictures in article draws the readers‟ attention more than text would because the reader will automatically analyze people‟s expressions in those pictures, however, this is also a media manipulation tool.
  12. 12. Vanished: Madeleine McCann, three,was asleep next to her twin brotherand sister Ray of light: Madeleine is described as active and chatty A family torn apart: Parents Kate and Gerry McCann with Madeleine and the twins
  13. 13. 2012 5 years later, The Daily Mail remains supportive of the McCanns but the bias and criticism against the Portuguese police increased.
  14. 14. • Embedded quote within the headline• What does the use of work “finally” suggest?• Short and concise bullet points below the headline make it easier for the reader to follow• Article refers to the age progression pictures as „poignant‟.• Mention of some facts; 40 000 pieces of information and detectives have gone through only a quarter, taking them 3 more years to sift through it all.„Our objective is to work with a viewto getting this case reopened. Webelieve it‟s the only way to establishwhat happened to MadeleineMcCann and ultimately to bringclosure.‟ DCI Andy Redwood
  15. 15. • “Detectives reviewing the case said they were pursuing 195 leads amid the firm belief she was abducted.”... Yet later in the article it is said, “police also have to consider that she may bedead, adding: „Our drive on both scenarios is of equal measure.‟”What do you think of these conflicting statements?• The language used to describe the police chief of the original investigation is particularly strong. “Disgraced Portuguese police chief”. He caused “indescribable devastation and suffering” to their family.• The entire story is summarized in the short Q & A at the end of article. Very effective. They seem to be factual at first sight but a bias against the Portuguese police can be sensed easily.
  16. 16. Articles for further discussion• £2.5m in rewards offered for Madeleine as her tortured parents mark her birthday• Its not our Maddie: McCanns hopes dashed after sighting in India
  17. 17. History of the• First published on May 4, 1896 by Lord Rothermere and Lord Northcliffe.• Britains first middle-market newspaper• The Mail was popular because of its short, simplified news stories, and pictures• Originally it was a broadsheet, but on May 3rd 1971, the 75th anniversary of its founding, it switched to the tabloid format in which it is published today• Accused of warmongering before World War I.
  18. 18. • Currently it is the United Kingdoms second biggest-selling daily newspaper after The Sun, with an average daily circulation of about 2 million.• The Mail considers itself to be the voice of Middle England, speaking up for the conservative values of the majority of population living there.• Because the editorial stance is right wing and conservative, The Mail is typically anti-immigration, anti-European and anti- abortion and is correspondingly pro-family, pro-tax cuts and pro-monarchy.• It has been criticized for promoting pseudoscience and for being racist and homophobic.• Being a tabloid, the language used is aimed at less educated people of a lower middle class background.• The current editor is Paul Darce. He has been the editor since 1992.
  19. 19. Who reads the Daily Mail? 60 50 Daily Mails0% readership 0% 40 30 Male 47% 20 Femal e 53% 10 0 Conservative Labour Liberal Democrat
  20. 20. Layoutandstories
  21. 21. Comparison
  22. 22. “The media is the mostpowerful entity onearth. They have thepower to make theinnocent guilty and tomake the guiltyinnocent, and thatspower. Because theycontrol the minds ofthe masses.”Malcolm XThank you forlistening & takingpart in our lesson!

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