This document discusses the shift from desktop to mobile social media use and check-ins. It notes that US smartphone sales now outpace PC sales, Americans spend more time on Facebook's mobile app than its website, and 1 in 5 US smartphone owners use geolocation check-in services. This has led to social media being mobile-centric. It promotes a platform called MomentFeed that helps businesses manage their social media presence across multiple networks from a single interface, integrate customer check-ins and other content to boost engagement and sales, and measure performance against local competitors.
14. WITH A STRONG CORRELATION
TO ACTUAL SALES...
+0.90 Correlation Coefficient
3/14 3/19 3/24 3/29 4/3 4/8 4/13 4/18 4/23 4/28
Data taken from a five location restaurant chain in Los Angeles in 2012.
Correlation coefficient is measured on a -1 to +1 scale with 0 signifying no correlation. Sales Check-Ins
20. CREATE, PUBLISH, & MANAGE
CAMPAIGNS CENTRALLY
Offers
Contests
Rewards Centralized
Promotions Management Redemption
at the Point
Incentives of Sale
MEASURE AND OPTIMIZE AS YOU GO
22. 1 Out shopping for shoes for tonight’s
party. Where should I go next - Macy’s
or Nordstrom?
PURCHASE @ChelseaGivens We got a huge selection of
shoes here at Nordstrom Madison and would
love to have you come try some on.
INTENT AROUND Just realized I need to get a new suit for
YOUR LOCATIONS
the wedding this weekend. So hard to
find one that fits right! #FRUSTRATED
@Vintageclash We feel your pain, and we
actually have some great deals on suits right
now. Would love show you some options!
23. 2
REAL-TIME
@NSchaffer To make your lunch a bit more
enjoyable, we’re picking up the tab! Show this
screen to your sever (code 1234)
IN-STORE
EXPERIENCES @KenBarb Sorry to hear that. What’s the
problem?
(GOOD OR BAD)
26. BUT FIRST...
WE CLEAN UP THE DATA FOR
YOUR VENUES ON FACEBOOK
AND FOURSQUARE
Bad Geocode
Duplicate
Actual Venue
Duplicate
Duplicate
Duplicates
Bad Geocode
27. THEN WE GIVE YOU THE
TOOLS TO MANAGE YOUR
VENUES MOVING FORWARD
28. IN SHORT, MOMENTFEED OFFERS:
✦ EFFICIENT & SCALABLE LOCAL
MARKETING ACROSS
✦ INCREASED CUSTOMER ENGAGEMENT,
SOCIAL DISTRIBUTION, & SALES
✦ QUANTIFIABLE COMPETITIVE
ADVANTAGE AT THE LOCAL LEVEL
Smartphones now represent a majority of mobile devices in the US = Local\n\nFacebook mobile is the #1 app in terms of time spent. #2 isn’t even close\n