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4 Questions To Uncover How Product Content Impacts Your Bottom Line

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Click through the presentation below to uncover stats on how the quality of product content impacts your bottom line and the four questions you need to be asking yourself.

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4 Questions To Uncover How Product Content Impacts Your Bottom Line

  1. 1. 4 QUESTIONS to uncover how PRODUCT CONTENT impacts your BOTTOM LINE
  2. 2. CAN YOUR CUSTOMERS FIND YOUR PRODUCTS ONLINE?
  3. 3. 40% of searches begin WITHOUT a product name or number
  4. 4. No Image Available
  5. 5. Actual product may differ from image shown
  6. 6. 22M buyers waste 6 hours-per-week searching for parts dollar value of wasted time$137B
  7. 7. $10B LOST in return orders due to miscommunication in the ordering process
  8. 8. DOES YOUR PRODUCT IMAGERY PERSUADE YOUR CUSTOMERS TO PURCAHSE ONLINE?
  9. 9. you need fresh, accurate, compelling imagery to satisfy your customer’s HUNGER FOR CONTENT and to build PURCHASE CONFIDENCE
  10. 10. OUR BRAIN PROCESSES VISUALS 60,000X FASTER THANTEXT PEOPLE REMEMBER 80% OF WHAT THEY SEE AND 20% OF WHAT THEY READ
  11. 11. Online buyers spend 1/3 of their time looking at images
  12. 12. 80% of buyers are very influenced by image quality and product information when making an online purchase decision
  13. 13. 72% of buyers will bolt to a competitor’s website when product images are inadequate
  14. 14. CRITICAL IMPORTANT UNIMPORTANT PHOTOGRAPHY VIDEO INFOGRAPHICS ILLUSTRATIONS 46% 36% 19% 15% 47% 52% 57% 54% 15% 4% 13% 21% 65% of senior marketing executives believe that visual assets are core to how their brand story is communicated
  15. 15. If there’s any doubt --- because of your photos --- you’re going to lose a sale
  16. 16. WHAT’S POOR PRODUCT IMAGERY COSTING YOUR CUSTOMER?
  17. 17. What’s the cost to your WRONG PART customers? or your customers’ customer?
  18. 18. 59% OF FORTUNE 500 COMPANIES EXPERIENCE A MINIMUM OF 1.6 HOURS OF DOWNTIME-PER-WEEK
  19. 19. DOWNTIME IS MONEY $22,000 PER MINUTE
  20. 20. 20% OF MAINTENANCE CALLS ARE not fixed correctly THE FIRST TIME
  21. 21. HOW HELPS CUSTOMERS FIND THE RIGHT PARTS THAT FIT THE JOB A CASE STUDY
  22. 22. “The most pervasive problem is parts identification or people not knowing the right part for repair. If people order the wrong part, after it gets to them they have to reorder and wait while the new part ships. The equipment is out of service for double the amount of time, and it translates to serious lost revenue.” MIKE O’SHEA, E-COMMERCE DIRECTOR PARTS TOWN
  23. 23. PARTS TOWN WORKED WITH SNAP36 TO CREATE 360°&3DIMAGES ON MORE THAN 40,000SKUS
  24. 24. “While helping Parts Town’s customers to better identify products, this has helped Parts Town to increasingly shift its business online.” MIKE O’SHEA, E-COMMERCE DIRECTOR PARTS TOWN
  25. 25. ARE YOU GETTING THE MOST OUT OF PRODUCT IMAGERY?
  26. 26. You need to find the best way to quickly create COMPLETE BRAND CONSISTENT STANDARDS COMPLIANT product imagery
  27. 27. to meet diverse PRODUCT CONTENT needs
  28. 28. A 360° SPINSET IS COMPRISED OF MANY PRODUCT PHOTOS FROM MANY ANGLES... READY TO USE FOR ANY MARKETING NEED
  29. 29. MARKETING CAMPAIGNS CATALOG IMAGES ALTERNATE VIEWSMARKETING CAMPAIGNS WHOLESALE IMAGES
  30. 30. MARKETING CAMPAIGNS CATALOG IMAGES ALTERNATE VIEWS WHOLESALE IMAGESCATALOG IMAGES
  31. 31. MARKETING CAMPAIGNS CATALOG IMAGES ALTERNATE VIEWS WHOLESALE IMAGESALTERNATE VIEWS
  32. 32. MARKETING CAMPAIGNS CATALOG IMAGES WHOLESALE IMAGESALTERNATE VIEWS WHOLESALE IMAGES
  33. 33. 360° PRODUCT SPIN
  34. 34. WHERE TO USE PRODUCT IMAGERY MOBILE APPS
  35. 35. WHERE TO USE PRODUCT IMAGERY EMAIL CAMPAIGNS
  36. 36. WHERE TO USE PRODUCT IMAGERY ONLINE ADS
  37. 37. WHERE TO USE PRODUCT IMAGERY SOCIAL MEDIA
  38. 38. WHERE TO USE PRODUCT IMAGERY AMAZON
  39. 39. IMAGES ARE THE DRIVING FORCE OF YOUR E-COMMERCE BUSINESS 6% 360° & 3D PRODUCT PHOTOGRAPHY 4.2% ADDITIONAL PRODUCT COPY 3.8% VIDEO 2.4% ALTERNATE PRODUCT VIEWS 1.7% TECHNICAL DOCUMENTS how enhanced content impacts sales
  40. 40. 6% 47% 40% 50% INCREASE IN TOP-LINE REVENUE INCREASE CONVERSION RATES DECREASE RETURN RATES REDUCE CALL CENTER TIME 360° & 3D PRODUCT PHOTOGRAPHY RESULTS
  41. 41. SNAP36 2140 W. FULTON ST 844.762.7360 CHICAGO, IL 60612 WWW.SNAP36.COM THANK YOU JEFF HUNT j.hunt@snap36.com
  42. 42. SNAP36 •  Founded in 2008, reborn in 2012 •  Studio and HQ in Chicago, IL •  Inc. 5000 Fastest Growing in 2015 & 2016 •  998% 3 year growth •  Largest creator of 360° spin photography •  Exclusive, high-volume, photography technology JEFF HUNT, CEO J.HUNT@SNAP36.COM

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