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Is the Seybold Report for you?

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Is the Seybold Report for you?

  1. 1. The Seybold Report • Volume 15, Number 4 • February 23, 2015 Volume 15, Number 4 • February 23, 2015 ISSN: 1533-9211 Chicago-Kent College of Law Admitted Students Yield Campaign A PODi Digital Printing Case Study IIT Chicago-Kent College of Law, the law school of Illinois Institute of Technology, is nation- ally recognized for the scholarship and accomplishments of its faculty and student body. The second oldest law school in the state of Illinois, Chicago-Kent has a history marked by innovation and excellence. Xerox Announces the Xerox Rialto 900 Inkjet Press In February 2013, Xerox announced the company had acquired Impika, a company with considerable expertise in developing industrial inkjet imaging devices. Fast forward two years, and Xerox introduces a 600 dpi roll-to-cut sheet inkjet press based on Impika tech- nology: the Xerox Rialto 900 Inkjet Press. Briefly Noted: Recent Tweets of Interest The Latest Word „„ Xeikon Launches Xeikon 9800 Digital Color Press „„ Canon Solutions America Ships Océ VarioPrint i300 „„ Inca Launches Field-Upgradeable Onset R40LT Flatbed Printer „„ Kodak Introduces Black and White Inkjet Press „„ XMPie Releases Version 8.2 of uStore „„ EBSCO Announces Acquisition of YBP Library Services „„ IBISWorld Releases Updated Printing in Canada Industry Market Research Report „„ Callas Software Releases pdfChip for HTML to PDF Conversion „„ Software Consulting Services Announces Sales and Major Upgrades „„ Marketresearchreports.biz Offers Report on Global Advertising Digital Press Industry
  2. 2. The Seybold Report • Volume 15, Number 4 • February 23, 2015 2↵ HOME Chicago-Kent College of Law Admitted Students Yield Campaign A PODi Digital Printing Case Study „„ Vertical Market: Education „„ Business Application: Direct Marketing/Lead Generation Objectives IIT Chicago-Kent College of Law, the law school of Illinois Institute of Technology, is nationally recognized for the scholarship and accomplish- ments of its faculty and student body. The second oldest law school in the state of Illinois, Chicago-Kent has a history marked by innovation and excellence. Despite its illustrious reputation, the school was challenged with a low yield rate—the percentage of admitted students who ultimately enrolled. Chicago-Kent is also affected by the nationwide trend of declining num- bers of college applicants. Chicago-Kent hosted various events and visit days throughout the Spring to invite admitted students to get a better feel for the school. However, the school did not have a strong program in place to stay in touch with admitted students between February and June. School administrators, working with the school’s printing service provid- er, Rider Dickerson, developed a multi-phase communication program with the following objectives: „„ Keep Chicago-Kent College of Law top of mind with admitted students, „„ Increase attendance at admitted student visit days, and „„ Encourage admitted students to enroll and make their tuition deposits. Results „„ Attendance levels on Friday visit days in March and April increased 178% over previous year levels. „„ Attendance levels at the Admitted Student Weekend in April increased 83.6% over the previous year. Despite its illustrious reputation, the school was challenged with a low yield rate—the percentage of admitted students who ultimately enrolled. Chicago-Kent is also affected by the nationwide trend of declining numbers of college applicants.
  3. 3. The Seybold Report • Volume 15, Number 4 • February 23, 2015 3↵ HOME „„ The number of tuition deposits through April 15th increased 52.4% „„ Interestingly, the May Deans programs saw a decrease in attendance, but this was attributed to the fact Chicago-Kent had more visitors at the beginning events of the campaign and already had 52.4% more tuition deposits. „„ The number of students who made both deposits by June 15th increased 18.2%. Target Audience and Messaging The targeted audience for this campaign was admitted students. The primary message of the communications was to encourage students to visit the campus. This call to action was important because the school’s adminstrators know once a student visits the likelihood he or she enrolls increases substantially. Campaign Architecture Rider Dickerson developed a three-phase communication program to keep students thinking about Chicago-Kent College of Law. Phase One: Encouraging Campus Visits Chicago-Kent College of Law offers admitted students several opportuni- ties to visit the school: Campus Visit days, Admitted Students Weekend, and two Dean’s Programs. Rider Dickerson used personalized postcards to promote the Friday visit days and Admitted Students Weekend. Stu- dents who did not respond to the initial postcard received a follow-up e-mail and a letter ten days later. Admitted students were informed about the May Dean’s Programs through personalized letters and e-mails. In each case, the call to action was to visit a Personalized URL to RSVP for the events. Once on their personalized site, students had the opportunity to register for an event, request to be contacted by current students, alumni or fac- ulty, and share information about their interests. The microsite also provided links to Chicago-Kent’s admitted students Web site, student Facebook group, current student profiles and addi- tional information about the school. Rider Dickerson and Chicago-Kent were able to track all of the campaign traffic with real time reporting and analytics. Phase Two: Communicating the Value of Chicago-Kent Rider Dickerson sent a series of static brochures focusing on different values of the Chicago-Kent school of Law to admitted students to keep the school top of mind while they were making their enrollment decision. Phase Three: Encouraging Tuition Deposits Rider Dickerson sent a series of e-mail messages and text messages to students to remind them to make their tuition deposits. Chicago-Kent College of Law offers admitted students several opportunities to visit the school: Campus Visit days, Admitted Students Weekend, and two Dean’s Programs. Rider Dickerson used personalized postcards to promote the Friday visit days and Admitted Students Weekend. In each case, the call to action was to visit a Personalized URL to RSVP for the events.
  4. 4. The Seybold Report • Volume 15, Number 4 • February 23, 2015 4↵ HOME 4 Creative Rider Dickerson developed a consistent look and feel for all the commu- nication touch points—direct mail, e-mail, and microsite pages—to en- sure a seamless experience for prospective students. The firm’s designers used bold colors to attract attention and also matched the color scheme of Chicago-Kent’s Web site. Reasons for Success The Chicago-Kent College of Law was so pleased with the results of this campaign the administrators decided to expand this integrated market- ing strategy to the school’s communications with prospective students. One of the key factors in the success of this campaign was the effort Rider Dickerson put in up-front to map the communication process with the goal of staying in continuous contact with admitted students. The mul- tiple, cross-channel touch points admitted students received provided consistent messages about the value of Chicago-Kent College of Law. About This Study „„ Client: Chicago-Kent College of Law www.kentlaw.iit.edu, IIT Chicago-Kent College of Law, the law school of Illinois Institute of Technology, is nationally recognized for the scholarship and accomplishments of its faculty and student body. The second oldest law school in the state of Illinois, Chicago-Kent has a history marked by innovation and excellence. „„ Service Provider: Rider Dickerson www.riderdickerson.com, Rider Dickerson is a Chicago, Illinois-based print and digital solutions company known for its creative thinking and high standards of client service. Rider Dickerson is committed to providing clients with innovative solutions and outstanding customer service. „„ Hardware: HP Indigo 7500 „„ Software: Variable data: Printable Fusion Pro, PURLs, landing pages, e-mails: MindFireInc Look Who’s Clicking Rider Dickerson developed a consistent look and feel for all the communication touch points—direct mail, e-mail, and microsite pages. The firm’s designers used bold colors to attract attention and also matched the color scheme of Chicago-Kent’s Web site. On the printed pieces Rider Dickerson also included images match to the recipient’s gender.
  5. 5. The Seybold Report • Volume 15, Number 4 • February 23, 2015 5↵ HOME „„ Target Audience: 1,354 prospective students „„ Distribution Date: February-June 2013 About PODi PODi (www.podi.org) is a global, vendor-neutral, not-for-profit organiza- tion with hundreds of printing industry members. The organization cre- ates demand for marketing, print-on-demand and packaging applica- tions powered by digital print, promotes understanding and adoption of efficient production workflows, and helps members build successful print-related businesses. PODi achieves its objectives through Webinars, blog articles, innova- tive sales training techniques, an annual AppForum (www.appform.org), thought-leadership conference, and a comprehensive library of more than 500 worldwide digital printing and marketing case studies, research reports, and workflow product briefings. For more information, please see www.podi.org. TSR PODi Update: 2015 AppForum Moved to May 11-13 Editor’s note: the following text is an update on the PODi AppForum pro- vided by Greg Cholmondeley, PODi’s Director, Workflow Practice. “Ya got- ta listen to your customers. We tried structuring AppForum with longer, deeper interactive workshops and our early bird attendance just was not where it needed to be. So, we postponed it, and reached out to get the message to recast it as a community-based learning event. It will be fun. It will be driven by a PODi member Advisory Team with the content will largely delivered by attend- ees. It will have more entertainment. Finally, it will now be May 11-13 at Harrah’s in Las Vegas, so it will be warm enough to possibly have some poolside structured social learning activities. Yeah, it is going to be valu- able and a good time.” TSR
  6. 6. The Seybold Report • Volume 15, Number 4 • February 23, 2015 6↵ HOME Xerox Announces the Xerox Rialto 900 Inkjet Press In February 2013, Xerox announced the company had acquired Impika, a company with considerable expertise in developing industrial inkjet im- aging devices. Fast forward two years, and Xerox introduces a 600 dpi roll-to-cut sheet inkjet press based on Impika technology: the Xerox Ri- alto 900 Inkjet Press. Xerox made the official announcement at a press conference the compa- ny held February 24, 2015 at this year’s Hunkeler Innovationdays. Long- time Seybold Report contributor Kurt Wolf attended the press conference and took a look at the equipment and spoke with Xerox representatives after the press conference. We look forward to presenting Wolf’s take on the equipment and his other coverage of the event in a future issue of this newsletter. For now, though, here are the basics about the new press Xerox is hoping will help the company cross the bridge to a corporate future which includes more inkjet-based digital presses.
  7. 7. The Seybold Report • Volume 15, Number 4 • February 23, 2015 7↵ HOME „„ 600 x 600 dpi x 2-bit print resolution; „„ Integrated cutter and stacker; „„ 48 mpm – 320 ipm 1-up, single pass, duplex A4; „„ Substrates: 60-160 gsm on uncoated untreated, inkjet treated, inkjet matte coated papers; „„ Missing jet detection and duplex matching integrated and automated; „„ Choice of a PDF or IPDS digital front end; „„ HD Aqueous Pigment Ink, Impika Drop on Demand Piezoelectric, „„ Automated IQ optimization using 3 drop sizes: 4, 7, 11 pL.
  8. 8. The Seybold Report • Volume 15, Number 4 • February 23, 2015 8↵ HOME A Bridge to the Future To be sure, Xerox representatives speaking during the pre-launch briefing for journalists held earlier this month and at the press conference held at the event, did not present the new digital press as a bridge to the future of the company. This is our interpretation. The representatives positioned the device as a good fit for what they described as a device suitable for an underserved segment of the digital press market—a full-color device with a small footprint, an affordable entry level price (pricing starts at $600,000 US$), and higher speeds (pos- sible with roll-to-cut sheet imaging versus cut sheet). Put all these features and capabilties together, Xerox says, and the result is a device capable of reaching a big group of printing companies wish- ing for high quality inkjet imaging devices at high-enough production speeds (1.5 to 5 million impressions a month). “We are creating a new, disruptive inkjet market segment with the Rialto 900 and there is room for everyone,” says Paul Morgavi, Chief Operating Officer, Inkjet Division, Xerox and General Manager, Impika. “The Rialto 900 changes the playing field by merging the cut sheet, inkjet, and offset worlds—an important convergence for providers looking for a competitive edge and for print’s long-term survival.” Our Take It was clear when Xerox purchased Impika the company was looking for a way to enter the inkjet imaging market in a new (to Xerox) way. It is clear Xerox feels the Rialto 900 sits squarely in the convergence zone where companies printing personalized direct-mail, statements, and books are looking one device for all these purposes. Xerox is hoping the company’s workflow and finishing options will help attract buyers, as well. How well Xerox will succeed with this product will take a few years to reckon. However, it is clear from this initial offering Xerox is into inkjet im- aging in a big way now. We are reminded of how small the news brief in the Seybold Report on Publishing Systems was in 1990 when we published our first word on the Xerox DocuTech. What we published then was basi- cally a first-look news brief including the sum total of all the facts known at the time. And, look how that product innovation turned out for Xerox and the entire printing industry. TSR Editor’s Note: all images in this article were provided by Xerox. The Xerox Rialto 900 Inkjet Press measures 11.9 x 5.1 feet (3.58 x 1.55 meters), including the press tower.
  9. 9. The Seybold Report • Volume 15, Number 4 • February 23, 2015 9↵ HOME Follow us on Twitter: @thejossgroup and @seyboldreportBriefly Noted: Recent Tweets of Interest „„ Markzware ‫‏‬@Markzware InDesign to QuarkXPress Data Conversion with Markzware’s ID2Q: InDesign to QuarkXPress Data Conversion with Ma... http://bit.ly/1BVlJhK „„ AIGA @AIGAdesign #AIGAdesign Jobs’ the exclusive job board for our members – & the 1st place to turn to find your next opportunity: http://www.aiga.org/faq-design-jobs/ … „„ PrintCan @PrintCan EFI and Konica Minolta expand on business agreement http://ow.ly/JBi1R „„ Adobe Illustrator @Illustrator Enjoy this vector tribute to @ TheAcademy winners & nominees by @OrlandoArocena. See more: http://bit.ly/1vsNKuG „„ Adobe Acrobat @Acrobat Give your drawing markups a new color http://adobe.ly/18i2ouF #tips „„ Behance @Behance The first art & design book to curate content exclusively from Behance will arrive in MARCH! http://on.be.net/ SuperModified „„ CanonUSApro @CanonUSApro We cannot wait to discuss Wedding & Portrait #Photography at #WPPI2015 next week. http://canon. us/WNYh „„ Memjet @memjet Innovative #packaging for #wine can cause problems. Read about Paperboy Brand’s troubles at http://tinyurl. com/n7otvkg „„ Adobe Muse @AdobeMuse Create popup or clickable hotspots on an image in #AdobeMuse. @Terrylwhite shares how. http://bit. ly/17U6s3j „„ PrintCan @PrintCan EFI and Konica Minolta expand on business agreement http://ow.ly/JBi1R „„ Inkbot Design @Inkbotdesign Top 100 fonts of 2014 http://buff. ly/1BLBBmO „„ re:DESIGN @PaulBiedermann Typographic Tuesday! Check out all the amazing things that can be done with type, letters and words. >> http://pinterest.com/paulbiedermann/typographic-design/ … „„ Eye magazine @eyemagazine Our friend the pencil. How a simple tool changed humanity, http://bit.ly/1Dksfwf @SecretPencils via @ CampaignDrawing „„ GraphicDisplayWorld @GDWtweets @MTEX_UK to offer UK first for direct-to-textile print solutions at @Signanddigital UK – http:// shar.es/1WCVdU #SDUK „„ MediaPost @MediaPost WSJ Launches First Global Ad Campaign In A Decade http://bit.ly/1DgxbCw @mp_mcclellan „„ Matthew David @matthewadavid The 10 Commandments of Typography http://buff.ly/1B9j7gj „„ HOW Design @HOWbrand Online Course: How to Design a Logo from Brainstorm to Finish http://bit.ly/1Aop4nl „„ Brian Steffens @BrianSteffens Papers Must Rethink Digital Distribution http://sco.lt/5fHYJt „„ Creative Bloq @CreativeBloq Animated typography building illustrations – what’s not to love? http://www.creativebloq.com/ animation/illustrated-architectural-typography-21514265 …
  10. 10. The Seybold Report • Volume 15, Number 4 • February 23, 2015 10↵ HOME The Latest Word Xeikon Launches Xeikon 9800 Digital Color Press Xeikon has launched a new dry toner-based digital color press, the Xeikon 9800. The company demonstrated the press during Hunkeler Innovationdays, taking place February 23 to 26 at the Messe Lucerne exhibition facility in Switzerland. The Xeikon 9800 will replace the Xeikon 8800 press in its family of digital color production presses, complementing the 8500 and 8600 presses. According to the press release announcing the news, the Xeikon 9800 digital color press uses Xeikon’s new QA-CD toner. Xeikon will be taking orders for the new Xeikon 9800 digital press starting at Hunkeler. The company says deliveries will be scheduled for September 2015 and later. The Xeikon 9800 can print on untreated substrates ranging from 40 gsm to 300 gsm with a print resolution of 1,200 x 3,600 dpi at speeds of up to 21.5m per minute. Available QA-CD toners include CMYK, Red, Green, Blue, Extra Magenta, and SuperBlack as well as White and Clear (UV reflecting) toner. Upon request, Xeikon can also provide specially formulated colors. Canon Solutions America Ships Océ VarioPrint i300 Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., announced the company has shipped the first units of the Océ VarioPrint® i300, the company’s sheetfed inkjet press, to four customer sites in the United States. General availability of the Océ VarioPrint i300 is expected to begin in summer 2015. Inca Launches Field-Upgradeable Onset R40LT Flatbed Printer Inca Digital has announced the launch of the Inca Onset R40LT, a wide-format, flatbed UV printer. The company says the machine can be upgraded in the field and can start as a manual 3.14 x 1.6m (123.6” x 63”) full-width array flatbed printer which can image in up to four colors. The field upgrade options include upgrading to six – or eight-color imaging, a white ink option, and two speed upgrades. In addition, the highest second speed upgrade opens the way to use one of three different automated media handling. The base model is capable of 265 sqm/hr print speeds on substrates up to 50mm (2”). The new printer is available from Fujifilm, Inca’s global distribution partner, and Fujifilm has installed the first units at Imperial in New Berlin, Wisconsin and at Daelprinting in Ypres, Belgium. Kodak Introduces Black and White Inkjet Press Kodak has announced the KODAK PROSPER 1000 Plus Press, a 600 dpi compact monochrome press which, the company says, offers one-over-one perfecting with a print width of up to 24.5” (62.2 cm) and speeds as fast as 1,000 feet per minute (300 mpm, 4,364 A4 ppm). The company says it expects to ship the press in the fall of this year. The new press is field-upgradable for current customers of the KODAK PROSPER 1000 Press. XMPie Releases Version 8.2 of uStore XMPie has released Version 8.2 of uStore, the company’s Web-to-print software. The press release announcing the news lists a number of improvements and enhancements including the ability to set a price threshold in the order approval process which will trigger the approval process only if the amount of the order exceeds the threshold. The order approval threshold can apply to multiple approval steps. For Example, if someone enters $10,000 as the threshold value for approver A and $20,000 for approver B, an order valued at $15,000 will need the approval of approver A, but after approval it will be sent to directly to production. It is also now possible to calculate the product cost using the Excel spreadsheet in a similar way to the one previously provided in the software for the calculation of product price and minimum price. The default Excel spreadsheet provided for Static, Dynamic, E-mail, and Composite products includes a new field for the total cost for the job. EBSCO Announces Acquisition of YBP Library Services EBSCO Information Services (EBSCO) has announced the acquisition of YBP Li- brary Services (YBP) from Baker &Taylor. Founded in 1971, YBP Library Services provides academic library workflow solutions through acquisition and metadata resources. Global Online Bibliographic Information (GOBI) serves as YBP’s pri-
  11. 11. The Seybold Report • Volume 15, Number 4 • February 23, 2015 11↵ HOME The Latest Word mary tool for the discovery and acquisition of digital and print monographic content. GOBI provides access to more than 12 million titles, including more than one million digital titles from leading aggregators and publishers. According to EBSCO President, Tim Collins, the company plans to let YBP be YBP. “YBP is recognized in the market as the leader at what they do. We want them to keep doing it. We are in a position to help their progress and expedite their vision, and we are looking to continue their operations and partnerships with publisher and aggregator platforms. The people and philosophies are a match, and we are excited to welcome YBP to the EBSCO family.” Beyond GOBI3 and the core services YBP offers, this acquisition brings together the components of an integrated solution EBSCO says, in the press release an- nouncing the news, will change the course of library automation. With YBP, EB- SCO brings together print book and e-book acquisition workflows with its exist- ing full suite of journal ordering and maintenance workflow services. IBISWorld Releases Updated Printing in Canada Industry Market Research Report IBISWorld has announced the company has released an updated report on the state of the printing industry in Canada. The company says the Canadian printing industry has faced significant challenges during the past five years and expects the challenges to continue. “From 2010 to 2015, industry revenue is expected to decrease slowly, and consolidation through purchases by larger companies will continue. Callas Software Releases pdfChip for HTML to PDF Conversion Callas Software has released pdfChip, a new product for converting HTML files into print-ready PDF files. According to the press release announcing the news, the command-line conversion tool, built on HTML, CSS, and JavaScript, is easy to use. “The HTML templates used by pdfChip are very similar to what would be needed for use on Web sites. Anyone with experience building Web site solutions will have enough background in HTML, CSS, and JavaScript to get going with the product very quickly,” comments Dietrich von Seggern, Business Development Manager. Here are some of the tool’s capabilities: „„ Support for advanced color spaces (CMYK, Lab, ICC-based color spaces, spot color); „„ Enables placement of PDF files (HTML templates can reference PDF con- tent to be placed without rasterization); „„ Enables generation of an unlimited number of dynamically modified PDF pages (via JavaScript) e.g. for transactional printing of invoices; „„ Provides advanced pagination functionality including multiple-pass PDF generation; „„ Generates XMP metadata in the resulting PDF file automatically; „„ Creates PDF/X or PDF/A compliant PDF files; and „„ Includes support for barcode generation. Prices for the four levels of the product range from 5,000 Euros to 25,000. Purchas- ers must also buy a maintenance agreement, priced at 20% of the product price (per year). The company plans to exhibit the tool at CeBIT in Hanover, Germany, scheduled for March 2015. A fully functional time-limited trial version is available at http://www.callassoftware.com/callas/doku.php/en:download?&#cli_versions. Software Consulting Services Announces Sales and Major Upgrades Software Consulting Services (SCS) has released details of several sales and in- stallations: the Lawton Constitution in Oklahoma has contracted for a complete SCS advertising system including retail and classified ad order entry and ac- counts receivable Layout-8000, ad tracking, classified pagination and several Ad- Boss Suite modules. This sale will be a managed services and SaaS installation. Other recent sales include SaaS installations of SCS/Track at Falmouth Publishing
  12. 12. The Seybold Report • Volume 15, Number 4 • February 23, 2015 12↵ HOME CORPORATE OFFICE The Joss Group P.O. Box 682 Gilbertsville, PA 19525 (484) 206-4233 Publisher/Editor: Molly Joss (molly@thejossgroup.com) The Seybold Report is published twice a month. Electronic subscriptions (PDF) are available for $499. To subscribe or renew your subscription, e-mail us at seybold@thejossgroup.com. The $499 annual subscription to the Seybold Report, which includes one subscription to GAIND, is an in- dividual subscription. Sharing an individual subscription with others within your company or work group is not allowed by the Joss Group, publisher of the Seybold Report and GAIND. Affordable work group subscriptions to the Seybold Report and GAIND are available, and companies are urged to contact the Joss Group for pricing and other information. Site licenses for large companies that wish to maintain multi-year article archives and make the Seybold Report content available throughout the organization are also available. Please contact the Joss Group for more information and pricing on work group subscription plans and site licenses. © 2015 The Joss Group. All rights reserved. Reproduction in whole or in part without written permission is strictly prohibited. ISSN: 1533-9211 www.seyboldreport.com The Latest Word Company in Massachusetts and at the Durango Herald in Colorado. The Balti- more Sun and the Los Angeles Times are joining the rest of the Tribune papers in using Layout-8000 for retail ad dummying. In addition, the Penny Power shopper in Coopersburg, Pennsylvania has up- graded its AdMAX classified system. The Blade in Toledo, Ohio has upgraded its Layout-8000 and SCS/ClassPag systems. The Derrick in Oil City, Pennsylvania has also upgraded its full AdMAX system. The Virginia News Group in Leesburg, Virginia (another SCS-managed services site) has upgraded AdMAX and gone live with eTearsheets. SCS also reports the Fayetteville Publishing Company in North Carolina and Times Review Newspapers in Mattituck, New York have upgraded their SCS/Track systems. And, Lee Enterprises has begun a project to install PaperCheckAdBoss at all of its newspapers. Marketresearchreports.biz Offers Report on Global Advertising Digital Press Industry Marketresearchreports.biz has announced the company has added a new re- search report to its collection: Global Advertising Digital Printing Machine Indus- try 2014. This report, which the company says, was prepared with assistance from the advertising digital machine industry technical experts and other marketing experts also contains survey results. The report delves into the size and composi- tion of the market for digital presses which can be used for printing advertising. The report begins with an introduction to advertising digital presses, including definition and classification analysis. It also elaborates on the share and appli- cations of the advertising digital presses market. The report explains in detail the industry chain structure and development of this segment of the market for digital presses. Furthermore, the company presents a detailed product history development and global market comparison in this report. Statistical analysis of the global import and export is also available in the report with main region analysis. The report also explains, in detail, several important trends which will influence the digital press market in the coming years. One of the most prominent trends in the global advertising digital press industry is machine buyers are demanding for more operational reliability of the equip- ment. They are demanding factors such as system reliability, workflow integra- tion, capability backup, and finishing integration. Another trend, which began in 2014 and will continue in the coming years, the company says, is the increasing demand from buyers for better service and maintenance of the equipment. The last section of the report profiles various key companies in the global ad- vertising digital press market with product picture and specification, application, production capacity, price, and contact information. Also included is a project investment feasibility evaluation of the advertising digital printing market, pro- viding insights related to new entrants and existing companies in the market.

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