Free-to-play lessons
from the new mobile leaders
Maria Alegre
Co-founder and CEO
Casual Connect SF, 2013
maria@chartboost....
July 10th,
2008
Wednesday, August 14, 13
3
2009-2010 2011-2013
early employee co-founder and CEO
Wednesday, August 14, 13
Top 10 lessons
freemium & as entrepreneur
Wednesday, August 14, 13
1
It’s a worldwide market
Wednesday, August 14, 13
6
Wednesday, August 14, 13
7
Fluik Neon Play Kiloo IMS
Wednesday, August 14, 13
7
Fluik Neon Play Kiloo IMS
Canada UK Denmark Greece
Wednesday, August 14, 13
2
If the guy sitting next to me can
do it, I can too
Wednesday, August 14, 13
9
Wednesday, August 14, 13
3
Leveraging the calendar
is free and powerful
Wednesday, August 14, 13
11
#26	
  USA
#15	
  UK
#15	
  Italy
#21	
  Canada
#31	
  Switzerland
#6	
  Brazil
#15	
  Sweden
#2	
  Netherlands
Wednesd...
12
Christmas
Halloween
Valentine’s day
Thanksgiving
Summer
Winter
New year
Carnival
Sport Events
Wednesday, August 14, 13
Distinction between
iteration and radical innovation
4
Wednesday, August 14, 13
14
Wednesday, August 14, 13
15
Wednesday, August 14, 13
A network is a powerful asset
5
Wednesday, August 14, 13
17
Wednesday, August 14, 13
18
Wednesday, August 14, 13
19
Wednesday, August 14, 13
6
When data talks, you
need to listen
Wednesday, August 14, 13
21
1. News Feed
2. Banners
3. In-Store Featured
4. Email Newsletter
5. Facebook
6. Twitter
7. YouTube
8. AdMob
9. Tapjoy
1...
21
1. News Feed
2. Banners
3. In-Store Featured
4. Email Newsletter
5. Facebook
6. Twitter
7. YouTube
8. AdMob
9. Tapjoy
1...
7
Mastering content cycles can
buy you months of success
Wednesday, August 14, 13
23
1. Song
2. Theme
3. Premium Song
4. Avatar outfit
5. Contest
Wednesday, August 14, 13
24
Wednesday, August 14, 13
8
Formulas to buy time
Wednesday, August 14, 13
26
Wednesday, August 14, 13
26
Wednesday, August 14, 13
27
2010
Wednesday, August 14, 13
27
2010 2013
South Korea
Japan
China
Wednesday, August 14, 13
28
reskinning
publishers
outsourcing emerging markets
Wednesday, August 14, 13
9
Choose your moment, and jump!
Wednesday, August 14, 13
30
new market
new platform
new game
new company
Wednesday, August 14, 13
It’s a now industry
10
Wednesday, August 14, 13
32
Develop Launch
Learn
Wednesday, August 14, 13
Our productization of the learning
the backend to power your in-app purchase store
Wednesday, August 14, 13
Maria Alegre
Co-founder and CEO
Questions?
Wednesday, August 14, 13
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Chartboost CEO Maria Alegre at Casual Connect

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Maria Alegre, CEO of Chartboost, a business engine for mobile games, shares her insights on free-to-play games.

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Chartboost CEO Maria Alegre at Casual Connect

  1. 1. Free-to-play lessons from the new mobile leaders Maria Alegre Co-founder and CEO Casual Connect SF, 2013 maria@chartboost.com Wednesday, August 14, 13
  2. 2. July 10th, 2008 Wednesday, August 14, 13
  3. 3. 3 2009-2010 2011-2013 early employee co-founder and CEO Wednesday, August 14, 13
  4. 4. Top 10 lessons freemium & as entrepreneur Wednesday, August 14, 13
  5. 5. 1 It’s a worldwide market Wednesday, August 14, 13
  6. 6. 6 Wednesday, August 14, 13
  7. 7. 7 Fluik Neon Play Kiloo IMS Wednesday, August 14, 13
  8. 8. 7 Fluik Neon Play Kiloo IMS Canada UK Denmark Greece Wednesday, August 14, 13
  9. 9. 2 If the guy sitting next to me can do it, I can too Wednesday, August 14, 13
  10. 10. 9 Wednesday, August 14, 13
  11. 11. 3 Leveraging the calendar is free and powerful Wednesday, August 14, 13
  12. 12. 11 #26  USA #15  UK #15  Italy #21  Canada #31  Switzerland #6  Brazil #15  Sweden #2  Netherlands Wednesday, August 14, 13
  13. 13. 12 Christmas Halloween Valentine’s day Thanksgiving Summer Winter New year Carnival Sport Events Wednesday, August 14, 13
  14. 14. Distinction between iteration and radical innovation 4 Wednesday, August 14, 13
  15. 15. 14 Wednesday, August 14, 13
  16. 16. 15 Wednesday, August 14, 13
  17. 17. A network is a powerful asset 5 Wednesday, August 14, 13
  18. 18. 17 Wednesday, August 14, 13
  19. 19. 18 Wednesday, August 14, 13
  20. 20. 19 Wednesday, August 14, 13
  21. 21. 6 When data talks, you need to listen Wednesday, August 14, 13
  22. 22. 21 1. News Feed 2. Banners 3. In-Store Featured 4. Email Newsletter 5. Facebook 6. Twitter 7. YouTube 8. AdMob 9. Tapjoy 10. Beta Crew 11. Blog 12. Contest 13. Press 14. Avatar Item 15. Full Screen Interstitial Wednesday, August 14, 13
  23. 23. 21 1. News Feed 2. Banners 3. In-Store Featured 4. Email Newsletter 5. Facebook 6. Twitter 7. YouTube 8. AdMob 9. Tapjoy 10. Beta Crew 11. Blog 12. Contest 13. Press 14. Avatar Item 15. Full Screen Interstitial 80% Wednesday, August 14, 13
  24. 24. 7 Mastering content cycles can buy you months of success Wednesday, August 14, 13
  25. 25. 23 1. Song 2. Theme 3. Premium Song 4. Avatar outfit 5. Contest Wednesday, August 14, 13
  26. 26. 24 Wednesday, August 14, 13
  27. 27. 8 Formulas to buy time Wednesday, August 14, 13
  28. 28. 26 Wednesday, August 14, 13
  29. 29. 26 Wednesday, August 14, 13
  30. 30. 27 2010 Wednesday, August 14, 13
  31. 31. 27 2010 2013 South Korea Japan China Wednesday, August 14, 13
  32. 32. 28 reskinning publishers outsourcing emerging markets Wednesday, August 14, 13
  33. 33. 9 Choose your moment, and jump! Wednesday, August 14, 13
  34. 34. 30 new market new platform new game new company Wednesday, August 14, 13
  35. 35. It’s a now industry 10 Wednesday, August 14, 13
  36. 36. 32 Develop Launch Learn Wednesday, August 14, 13
  37. 37. Our productization of the learning the backend to power your in-app purchase store Wednesday, August 14, 13
  38. 38. Maria Alegre Co-founder and CEO Questions? Wednesday, August 14, 13

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