1. Previous logos research

2. Mcdonald's logo
This logo is the same worldwide which means
that people will be able to recognise it and know
what type of fast food they sell. Looking from this
logo you know that it is fast food because it is the
only brand that has the golden arches.
The background of this logo is red. Red
symbolises hunger, appetite and
attracts attention. The yellow in the
arches symbolises the feeling of
happiness and friendliness. As both of
these colours symbolises two different
meanings but meaning that can link
together it shows that these colours
are wanting customers who want fast
food and friendly services.
The purpose of this logo is
to be simple but effective
and known all around the
world. They want customers
to know what type of fast-
food restaurant they are,
and know that it is cheap,
affordable and the safest
option.

3. Warner bros
This logo is shown for movies that have been created
with warner bros. When people watching these
movies will understand which company has created
this movie. This could just be because of the logo
appearing or it could be how they have created the
movie and what they have added into the movie,
such as adding certain aspects in that has appeared in
another warner bros movie.
The type of movies Warner bros create
is "very realistic and has a focus on
current events which would appeal to
the working class".
This logo is very familiar because of the font and how it
is presented. It is always shown in the same way no
matter what type of movie it is, but the colours can be
different. Its purpose is for people watching these
movies is to understand why type of movie this is going
to be.

4. Instagram logo
This logo has changed over the years but has kept the
overall image of a camera. Just looking at this logo
you can see that you will be posting pictures rather
and videos. You might not be able to tell that it is a
form of social media but once you open the app you
will defiantly be able to tell it is social media.
The reason why there is loads of different colours for
the logo is because images have loads of different
colours. The owner also wanted to create this
because it represents "enthusiasm and energy.
The purpose for this logo is for
people to share pictures that have
different colours and create
different energies that people
would be able to understand just by
looking at the image.