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pitch (1).pptx

  1. 1. NHS Better Health Campaign Think it, do it, live it.
  2. 2. Our Aims • For the Better Health Campaign, we are looking to do a comedic and informative TV advert and a podcast. We decided to do these two styles of promotion as we believe a TV advert can be used as a platform for more detailed information through either the NHS website or our podcast which we believe will give more of an insight on what our target audience’s questions/queries are and answer them. Our goal is to spread valuable information and promote the NHS Better Health Campaign so then young adults (16-20 year olds) can feel at ease when it comes to getting active. We want to use a wide range of camera angles and techniques for our tv advert and make it as engaging as possible.
  3. 3. Our Plan
  4. 4. Our Schedule •Monday- •Podcast stuff •Recording/editing TV Advert •Tuesday- •Recording/editing TV Advert •Wednesday- •Blogger stuff •Friday- •Blogger stuff
  5. 5. Subject Area • Using the subject area, I managed to figure out a lot more about getting active than I originally did. This allowed me to get a bigger perspective on the requirements and necessities for a human to have a healthy lifestyle. I can use the knowledge I learnt from researching the subject area and apply it to answer the questions my target audience asked.
  6. 6. Client Research •Using the client research, I managed to get a better understanding of who my client is and overall, I feel like I can represent my client much better thanks to putting in some time to do a deep-dive into who the NHS are. In addition, I can use my research to better understand the needs that are required for the TV Advert.
  7. 7. Survey- Researching the Target Audience •Using the survey, I understood further the problems/struggles my target audience has when it comes to living a healthy lifestyle. Thanks to the survey, I was able to narrow down the main areas that I should focus on for the TV Advert and podcast.
  8. 8. Focus Group- Researching the Target Audience •Using the survey, I understood further the problems/struggles my target audience has when it comes to living a healthy lifestyle. Thanks to the focus group, I was able to narrow down the main areas that I should focus on for the TV Advert and go into further detail on a podcast.. I also found out areas that I do not need to put as much time into.

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