Digipak design


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Digipak design

  1. 1. Digipak Design<br />By Moll Betts<br />
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  5. 5. Magazine Ad 1<br />For an advertisement I like this magazine image. I know Rhianna isn’t of the rock genre, but I know she is attempting the ‘Rock/punk’ look because of the black lipstick, shaved hair, heavy eyeliner. What I particularly like about this advert is the B&W colour scheme including the photo, and the red font of the new singles featured on the album to attract attention. I also like the ripped paper effect, and the collage effect of ‘Rhianna’ being cut out and stuck on. <br />From this, I have came up with the idea of using a black and white image of a blonde girl leaning against a wall, dressed as a ‘punk’ and swearing. This will fit with the punk, immature stereotype.<br />
  6. 6. Magazine Ad 2<br />Similar to the Rhianna advert, the Sex Pistols also have a collage effect that I particularly like. The colour scheme is nice and bright which allows it to stand out, particularly in a Rock magazine, as the colours tend to be dark. Everything is contrasted.<br />
  7. 7. Magazine Ad 3<br />I like this magazine advert because of the swirly drawing that looks similar to graffiti, which is a theme I would like to do, linking to the urban, punk semantic field. The font also looks quite sketchy, similar to spray paint. These are some ideas I would like to incorporate into my advertisement.<br />The colour scheme is quite bright, but it works well and doesn’t look cluttered, just detailed and interesting to attract attention.<br />
  8. 8. These album covers are from bands of a similar artist to Disturb The Balance e.g. Rock/Punk to a certain extent. I like these band covers mostly for the ideas portrayed within the image. The Muse, Cage The Elephant and OneRepublic covers are very colourful which attracts me, and stands out more in a cd rack in a music shop. There are artistic aspects too which I really like, such as the Green Day, Mindless Self Indulgence (the four puppets) and Madina Lake album covers, which comes as an obvious tie within the arts of music and imagery. Such as before, I think a common stereotype for punk is a slight childish, immature humour characteristic which can be highlighted through bright colours being used and drawings – but to some degree, it can have mixed meanings, come across as quite rebellious and have a more serious topic on the horizon, such as bending the rules within the law and rising against the government. I am also likely to use the idea of relating the album title to the image, so it easier to be remembered because of the link between words and image. <br />From these points, I have thought of using ideas of graffiti as it reflects on the bright colours of immaturity, but links to the idea of rebellion and bending the rules of the law. It’s something for teenagers to relate to, or be interested in as it’s very popular to see, from artists such as Banksy. Banksy’s style is usually based on humorous images that have a more serious meaning, bordering topics such a politics or morality. Another thing I am a fan of would be the sketchy editing used on Paramore’s Riot! Cover, but mixed with the idea of graffiti, I think this would clash.<br />
  9. 9. Analysis of CD cover 1<br />Green Day is known to be a punk band through the clothes they wear and the lyrics to their songs, which relate a lot to political ideas and carry a war theme. I like the cover for the album ‘Dookie’, as it’s using light, bright colours which usually tends to differ from other bands within the Rock/Punk genre. It’s main colour scheme is a mixture of shades of the colours, blue, red and yellow. There is a lot of colour used, which is something I would like to do as well. <br />The childish traits of punk are shown through what you can see on the cover, such as a monkey throwing faeces, but as well as showing the collapse or chaos of society imitating people to look idiotic. To show this colourful front mixed with darker meanings, I’m going to use bright colours on the outside of the digipak, and when it is opened up, black and white images.<br />The typography looks childish and bold too, which makes me think again of the immaturity, but shows it is rebellious and explosive. It is childish in the sense of there being no capital letters for ‘Dookie’ and it’s cartoon like with the letters at different angles.<br />The image used is not a photograph, but is a drawing again reflecting on the childlike characteristics. It fills the page and draws attention to the detail within the picture, making someone pick it up and study it for a while. The comedic effect is highlighted through what the characters are doing in the image. The ‘shot’ looks as if it is placed on top of a tall building, with characters in the foreground but it is angled looking down and over a mass crowd.<br />I think this design is very effective in the sense that it really attracts people to pick up and stands out on the shelves, because in this genre (Rock/Punk) most covers aspire to the typical stereotype and keep the colours dark. I think the fact it projects some humour mixed with more serious tones of topic is really cleverly done.<br />
  10. 10. Analysis of CD cover 2<br />The font front cover is something I would really like to try, like Paramore’s Riot! (left) But without the band members on the front cover. Instead I would like to try something more creative like ripping up paper or using Photoshop. I think this looks good though and I like the colour scheme, it makes the title of the album stand out and creates a ‘background’. <br />
  11. 11. Analysis of CD cover 3<br />I like these albums, they are very similar but they both have aspects I would like to maybe try using for my Digipak. The first album is by The Red Hot Chilli Peppers imitating The Beatles Abbey Road front cover. There’s a lot of nakedness in some punk related music, such as the music video for What’s My Age Again? By Blink 182. I thought it could be quite funny similar to a photo on the bottom left, possibly in black and white but I am still unsure. I think it highlights the ‘cheekiness’ and immaturity in the punk culture. <br />On the second slide, there are shots of popular pop punk bands’ CD covers and backs, showing that they usually have a photo of the band. I considered twisting this into having a photo, but just so you can’t see their faces. This mixes with the anonymity such as Banksy’s graffiti.<br />
  12. 12. Analysis of CD Cover 4<br />One of the most famous punk bands in the world, the Sex Pistols cannot go unnoticed when I am thinking of punk album covers. I like this simple design because of the bright, contrasting colours, the bold, thick font as well as the collage affect of the words ‘Sex Pistols’.<br />I thought of mixing the writing style of the Paramore album cover, with a ripped page affect, as if there is more than one layer to the front cover, supporting the idea of mixed meanings to punk lyrics and photos as I mentioned earlier.<br />
  13. 13. More inspirational images.<br />The idea of light painting (Right) is something I would very much life to experiment with. They look artistic and ‘urban’.<br />
  14. 14. This is an image I found on Google.<br />For me, this image sums up what I think of when someone mentions the word ‘Punk’. The child pulling a silly face, junk food, punk band names, the bright colours and dyed hair.<br />These are some ideas I’d like to use within my digipak, they’re pretty inspirational to me when I think of the punk genre: <br />
  15. 15. Ideas for shots of the band<br />
  16. 16. Inspirational<br />Graffiti<br />By Banksy<br />This fits the rebellious the law <br />Breaking ideas, with something<br />Creative that plays with moral<br />aspects as well as letting<br />‘normal’ people relate to it.<br />
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  18. 18. I have a few mood boards of CD covers that are in the Rock/Punk genre. Throughout the digipak and CD covers, the colour scheme and imagery all match. I think I would like the break this rule a bit by making the outside of the digipak nice and brightly coloured so it attracts attention even in darkest of stores against other albums in the rock genre. Also, if I’m having graffiti on the front of the digipak, it is mostly bright coloured, so it would be difficult to find a piece that isn’t. On the inside, to relate to the immature front of punk bands, but the serious tones to the lyrics such as politics or war, for instance from Green Day, I have decided to make it black and white. <br />I would also keep the CD cover bright, so it can contrast to the background of the B&W inside, and make the buyer aware that it is there so that they don’t accidentally break it. Like most CDs, the top of the CD blends in with the photo of the background within the back of the CD tray. With this, I would keep the photo the same, just make sure the picture on the CD cover is still full of colour.<br />I think I’m going to incorporate the idea of collages and ripped paper, for the creative but destructive look that relates to the genre of the music. On the front of the album, I will have a picture of the band somewhere, and then on the back have a back image of them. Maybe using the idea similar to the Red Hot Chilli Peppers album slide. This way, it gives the image that the CD has come from ‘within’ the artist, possibly making fans relate to them more.<br />