It's 3D, it's buzzworthy, and it could be the next-generation Internet. But is it good for business? How are organizations using virtual worlds like Second Life for marketing, product development, ecommerce, customer service, and more? Hop aboard this entertaining tour of Second Life as we demystify what's actually happening in the metaverse. We'll uncover what's working and not working for businesses that are experimenting in the Internet's latest Wild West. Presentation by Steve Mulder.

1. Second Life Steve Mulder Business Boom, Bust, or Both?

9. In-world entertainment activities

10. What’s Happening? What’s Working?

11. Gartner’s hype curve

12. Major brands in SL by category

13. PR and Brochureware

16. Umm… Why???

26. Umm… Why???

37. Umm… Why???

57. Where are all the people?

58. If you build it, they will come … just isn’t true in Second Life

61. Events

68. Brand Immersion

75. Real-World Ecommerce

87. Customer Service

90. Recruiting

94. Education and Training

100. Training simulators

101. Collaboration

104. Real-World Product Development and Prototyping

114. Perfect Controlled Useless Second Life as walled garden

115. Second Life as garden center Portable Sharable Useful!

116. In-World Products and Services

137. Distributed marketing

138. “ The most successful business people in Second Life have taken a look at the commercial landscape and determined where needs exist. If you are not authentic and do not offer anything to the community, you are likely to be ignored.” Catherine Smith Director of Marketing Linden Labs

139. ROI of Second Life?

140. The new market is DIALOGUE , the new currency is INTERACTION , and the exchange rate is variable, based on ENGAGEMENT Grace McDunnough

141. Engagement = Attention + Interaction

144. Interactions Longer visits Object interactions Repeat visits Referrals Free takeaways Purchases

146. Next Steps

147. Immerse yourself

148. Establish goals and metrics before going in-world

149. Be useful

150. Treat it like the new Web, not like a game

151. Commit to the journey

152. Other Virtual Worlds

155. Thank You Steve Mulder smulder@ molecular.com