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Rich Interfaces Steve Mulder Making Web 2.0 Real PART 2

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What is Web 2.0? Newish set of guiding philosophies Social Media Rich Interfaces New Digital Interactions Openness

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What is Web 2.0? Newish set of guiding philosophies Social Media Rich Interfaces New Digital Interactions Openness

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User expectations of Web interactions are changing <ul><li>“ I want it to work like…” </li></ul>

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Rich interfaces: Instant feedback

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Rich interfaces: Faster processes

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Endless.com

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Backpack

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SSCO

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Rich interfaces: More ways to interact

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Marketwatch

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Wine demo

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Etsy

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Rich interfaces: Direct manipulation

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Drag and drop Netflix

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Google Finance

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Multitouch

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Rich interfaces: Differentiating experiences

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http://www.backstageataccenture.com/

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The spectrum of richness <ul><li>Rich page components Rich Internet Applications </li></ul>Single-Screen Checkout Slider Drag-and-Drop Configurators In-Page Editing Auto-Suggest Microsite Interactive Charts/ Calculators

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Technology contenders

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Rich interfaces: Opportunities <ul><li>What are common activities that could be easier? </li></ul><ul><ul><li>Searching (e.g., auto-suggest) </li></ul></ul><ul><ul><li>Avoiding errors (asynchronous validation) </li></ul></ul><ul><ul><li>Making long processes faster </li></ul></ul><ul><ul><li>Transactions </li></ul></ul><ul><ul><li>Video/audio </li></ul></ul><ul><li>Where do users want more flexibility or power? </li></ul><ul><ul><li>Selection tools </li></ul></ul><ul><ul><li>Configurators </li></ul></ul><ul><ul><li>Dashboards </li></ul></ul>

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Rich interfaces: Implications

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Every web site is becoming less like a site and more like an application

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The components of the experiences we create are getting smaller

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Users expect more power and complexity without sacrificing simplicity

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Which Web 2.0 opportunities are right for you? Social Media Rich Interfaces New Digital Interactions Ratings & reviews Tags Collaborative content Message boards Blogs Behavior-driven info architecture Social networking Instant feedback Faster processes More ways to interact Direct manipulation Differentiating experiences Widgets Browser extensions & toolbars Virtual worlds Mobile Television & gaming platforms Openness RSS feeds Open APIs New content uses Mashups