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Reach more customers using their senses September 2011
Show them more than the DOTS <ul><li>You’ve shown your sample kit </li></ul><ul><li>You have presented your equipment list...
Bandanas: Make it fun, memorable. Bring out the bandanas!
Does the feel of the paper make a difference?  Blindfold everyone in the conference room! This is the first step for a ver...
Now the fun begins. <ul><li>Have samples for each participant: </li></ul><ul><li>Mohawk Superfine i-Tone </li></ul><ul><li...
Good paper feels better! Compare
Digital Print Excellence Award winner on Mohawk Superfine i-Tone
Better digital paper = better printed products The way the paper feels on your fingertips is called its “hand.” Hand affec...
You’re the difference Demonstrate your value.
Mohawk MakeReady provides practical tools and actionable information for digital printers  like you. We can help… Visit:  ...
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Sensible Selling

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As a digital printing sales rep, having a presentation that is lively, fun and useful can be key to your success. Here are some tips for making your next presentation memorable.

Brought to you by Mohawk MakeReady, this presentation can be used by your printing business for internal training initiatives.

Published in: Business, Technology
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Sensible Selling

  1. 1. Reach more customers using their senses September 2011
  2. 2. Show them more than the DOTS <ul><li>You’ve shown your sample kit </li></ul><ul><li>You have presented your equipment list </li></ul><ul><li>You want to break yourself out of the printer pack </li></ul>
  3. 3. Bandanas: Make it fun, memorable. Bring out the bandanas!
  4. 4. Does the feel of the paper make a difference? Blindfold everyone in the conference room! This is the first step for a very interesting meeting. It is amazing how attentive people are when they are blindfolded. Now that you have their attention…
  5. 5. Now the fun begins. <ul><li>Have samples for each participant: </li></ul><ul><li>Mohawk Superfine i-Tone </li></ul><ul><li>Mohawk Via Felt i-Tone </li></ul><ul><li>Newspaper </li></ul><ul><li>Time Magazine </li></ul><ul><li>Expensive 2 ply paper towels </li></ul><ul><li>Cheap paper towels </li></ul>
  6. 6. Good paper feels better! Compare
  7. 7. Digital Print Excellence Award winner on Mohawk Superfine i-Tone
  8. 8. Better digital paper = better printed products The way the paper feels on your fingertips is called its “hand.” Hand affects how the pages turn and how panels fold out. From a bulky cover to a crisp sheet of letterhead, to supple pages in a book, the paper’s hand makes a statement.
  9. 9. You’re the difference Demonstrate your value.
  10. 10. Mohawk MakeReady provides practical tools and actionable information for digital printers like you. We can help… Visit: www.MohawkMakeReady.com to browse content, request a meeting, or join the community.

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