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Ready to Get Pinning?

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What does the word “pinning” mean to you? In the long-ago era of the ‘50s, being pinned meant a visual display of affection. Fast forward to 2012…and pinning still means deep love …with Pinterest. Pinterest is now the fastest growing online site for social sharing. This presentation will help you understand the significance of Pinterest, how you can help your clients understand how to integrate it into a total marketing program, and how you can use it in your own business.

Brought to you by Mohawk MakeReady, this presentation can be used by your printing business for internal training initiatives.

Published in: Technology, Business
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Ready to Get Pinning?

  1. 1. Why Printers Should Consider PinterestJuly 2012 Download Now --- to see full --- Speaker Notes July 2012 | Pinterest Introduction 1
  2. 2. Pinning The act of visually sharing contentJuly 2012 | Pinterest Introduction 2
  3. 3. Visual Stats Image credit: Fast CompanyJuly 2012 | Pinterest Introduction 3
  4. 4. Becoming Pin-proficientPinner The person who does the sharingPin It Button Button that can be placed on websites to facilitate sharing. Pins added like this link back to the original source.Pinboard A collection of pins created on a topicRepin Reposting someone else’s pin July 2012 | Pinterest Introduction 4
  5. 5. Don’t assume it’s not for you… It’s not just B2C… B2Borganizations can benefit fromthe use of Pinterest, especially as a site traffic driver. July 2012 | Pinterest Introduction 5
  6. 6. July 2012 | Pinterest Introduction 6
  7. 7. Hey, you already have some visual content!• Ebooks, brochures, white papers—create a board that gives you instantcredibility• Photos of happy customers! Even better if they’re using your product.• Interesting videos your business has produced, your industry speakers(look for pinterest’s separate tab for videos)• Showcase executive management, with bios and photos• Repurpose images from your blog articles• Infographics are hot—and highly viewed on Pinterest July 2012 | Pinterest Introduction 7
  8. 8. Drake University Showcases items of interest their students might be interested in.July 2012 | Pinterest Introduction 8
  9. 9. Connecting print with pinDigimarc’s Print-to-Pin technologyconnects printed material with thePinterest world using digitalwatermarking. July 2012 | Pinterest Introduction 9
  10. 10. Getting Started• Visit www.Pinterest.com, click “Request an invite”, and enter your emailaddress. (Or, ask a friend to already has an account to invite you).• Choose your company name as your user name• TIP: Make sure you use the same email address you use for yourbusiness’ Twitter account so you can easily share your new pins throughyour Twitter account too. July 2012 | Pinterest Introduction 10
  11. 11. Words of Warning“You acknowledge and agree that, tothe maximum extent permitted bylaw, the entire risk arising out of youraccess to and use of the site,application, services and site contentremains with you.” July 2012 | Pinterest Introduction 11
  12. 12. Using Pinterest for YOUR Business• Add a Pin It button to your website• Pin examples of your work—and work you love• Create resourceful boards based on a few core keywords that you alreadyuse in your SEO strategy—how about packaging, invitations, annual reports• Start following users you think would want to follow you back July 2012 | Pinterest Introduction 12
  13. 13. We can help… Mohawk MakeReady provides practical tools and actionableinformation for digital printers like you. Visit: www.MohawkMakeReady.com to browse content, request a meeting, or join the community. July 2012 | Pinterest Introduction 13

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