Welcome to How To Use An Environmental Calculator…one of Mohawk MakeReady’s PowerPoint presentations. Let’s talk about this tangible way to demonstrate sustainability savings.
Many customers today are looking for ways to showcase their commitment to sustainability and the environment. By using an environmental calculator, you not only help your customer articulate their commitment, but you become a valued partner in their sustainability goals.
An environmental calculator can be a great conversation starter. When you meet with a customer on a new project, ask them if they’ve ever used one. Show them examples of how other customers have used the results. Talk about their sustainability and environmental goals. Find out if they’re more concerned about one aspect of sustainability than another, or if they support a specific environmental initiative. When you submit a quote, include the environmental calculator results. This will create opportunities to upsell environmental paper while at the same time, demonstrate environmental savings.
Do a Google search for environmental calculator and you’ll find a boatload of possibilities. We, of course, recommend you use the calculator created by Mohawk. Mohawk has long been focused on environmental stewardship and sustainable manufacturing. Mohawk was one of the first companies to make paper from postconsumerwaste fiber. To say we know a little about environmental goals and standards is like saying you know just a little bit about digital printing.
All the savings data in the world won’t mean anything is it’s not accurate and trustworthy. Organizations today have a real fear of ‘greenwashing.” The U.S.-based watchdog group CorpWatch defines greenwashing as “the phenomena of socially and envrionmentally destructive corporations, attempting to preserve and expand their markets or power by posing as friends of the environment.” The Mohawk environmental calculator is designed to clearly demonstrate how the results are derived. The tech notes/sources section used in the backend will assure you and your clients that the data is accurate and fully transparent. Shown in the photos are examples of corporations that have utilized the results in their printed products to visually demonstrate their commitment..
There are two easy ways to access the Mohawk environmental calculator. You can always go online to use it. Just go to www.mohawkpaper.com/environment and click on the link for the environmental calculator. The best way to always have it handy when you’re calling on customers is to have it on your laptop. Simply download the calculator by going to www.mohawkpaper.com/environment. Make sure the icon appears on your desktop. Then all you have to do use it is simply click on the icon and you’re ready to roll.
Now that you know why you should use an environmental calculator and the best one to use, we’ll show you exactly how it works and what you can do with it.
If you haven’t used an environmental calculator before, you might be a bit intimidated. But it truly couldn’t be easier. All the questions you’re asked are based on information you will have readily available. Things like how much paper are you using. What’s the recycled content. Coated or uncoated. And whether or not it’s made with windpower. It literally only takes four clicks to calculate the savings.
Easy to customize, you can plug in global locations, use the metric system, or even multiple languages.
When you’re done, show off the results. It’s easy to create a PDF which can then be saved to your laptop or tablet, or simply printed out. Since it literally only takes seconds to produce a report, it’ll be easy for you to include the results with every estimate, every order.
OK, so now your customer has approved the estimate and loves your initiative in showing them how to meet their sustainability goals. Now you need to give them options for printing the results on their materials. Some customers have very specific sustainability requirements. Let’s look a a few examples of how these messages have been printed on everything from annual reports to direct mail to corporate brochures.
First, let’s look at Boston College’s Center for Corporate Citizenship magazine called “The corporate Citizen.” They prominently display the tangible savings provided by Mohawk’s environmental calculator. Not only is it graphically listed on the back cover, it’s also more thoroughly described throughout the brochure. They also make great use of Mohawk’s carbon neutral and windpower logos, which are available for use by Mohawk’s customers.
SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients demystifies the processes and methodology needed to achieve sustainable design solutions and is a practical resource for future thinking graphic designers. In this case bound book, the calculator results are printed directly on the end leaf. In this form, the results are displayed graphically in a bar chart format showing the sustainability savings.
In this 2004 annual from the Cinergy Report, the company decided to take a less graphical approach and display the results as numbers only inside their back cover. The results are also accompanied by the following text: “This report was printed on Mohawk Options 100% PC Recycled stock and Special Making Order 50% PC Recycled stock, made with 100% and 50% post-consumer waste respectively.”
Let’s look at another annual report that took a slightly different approach to displaying the results. Here, the Delaware Valley Green Building Council prominently displayed the environmental savings on the back of the cover. The results were reformatted into a two column list that included the number of trees preserved, amount of energy not consumed, and the rest of the calculations. In this use, the graphics were preserved for each type of saving.
Finally, let’s take a look at the May 2010 issue of the Kodak ONE magazine. In this issue, they dedicated a whole production notes page to outline the sustainable choices made during the production process. They have included the bar graph results from the calculator as well as the relevant certifications their company has. Displaying these certifications, such as FSC and SGP, helps to reinforce the message of stewardship they are conveying. There are many, many ways to showcase results. Use this as an opportunity to create conversation with your client. Suggest several alternatives. Show them examples. This will demonstrate both your knowledge and commitment.
The Mohawk environmental calculator is your go-to tool for showcasing your client’s commitment to sustainability…and yours. Continue to check out Mohawk MakeReady for more useful tips and tools for best practices in the environmental arena.
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How to use an Environmental Calculator
A tangible way to demonstrate sustainability savings September 2011
Why Use An Environmental Calculator <ul><li>Showcase your customer’s commitment to sustainability and the environment </li></ul><ul><li>Promote your knowledge and expertise </li></ul><ul><li>Become a valued partner </li></ul>
What an Environmental Calculator Can Do For You <ul><li>Create conversation about sustainability </li></ul><ul><li>Demonstrate that you work with responsible suppliers </li></ul><ul><li>Meet your client’s sustainability requirements </li></ul><ul><li>A tangible way to demonstrate savings </li></ul><ul><li>Help you upsell environmental paper </li></ul>
The easiest to use calculator—Mohawk’s, of course! Mohawk’s calculator is simple to use, fast, and provides useful outcomes… all from a company with an impeccable reputation of corporate stewardship.
Credibility: Your credibility, and your client’s, is on the line.
Accessing the calculator The Mohawk environmental calculator is always ready to go. • online • downloadable
How To Use the Calculator If you download Mohawk’s Environmental Calculator, the program will appear with this icon on your desktop for easy accessibility.
4 Clicks and Done Inputing data is quick and easy.
Easily Customizable Change languages and measurement systems.
Print it Out: A tangible way to show your results Show on Your Tablet: Do an interactive demonstration
Using the Results: You and your customers have many options.
Boston College: Center for Corporate Citizenship Rhetoric is Reality: Print the data in a list format
SustainAble: A simple handbook for designers A Lasting Impression Results displayed right on the end leaf of the book
Lose the Graphics: Display the savings as numerical data values. Annual Report: Demonstrate corporate stewardship.
Annual Report: Delaware Valley Green Building Council. Graphical List: Another way to display the results.
Kodak ONE Magazine: Printed on Mohawk Loop Silk Coated, White. Display Certifications: Including FSC and SGP with the results as possible.
Using the Mohawk environmental calculator is easy, fast, and makes a memorable impact.
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